Rascasse Audience Intelligence

VMware Target Market in Germany

A data profile of the people who buy, follow and care about VMware in Germany — modelled from more than twelve digital signal sources. VMware has an estimated audience of 237,830 people in Germany.

#34among Software in Germany#2575among Brand in Germany#764in Technology & Electronics

The average VMware fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Groovy (programming language), NoSQL, Cisco Systems, with strongest over-indexing on Groovy (programming language) (20× the country average).

Demographically, the VMware audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VMware fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Groovy (programming language).

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VMware profile in Germany.

Audience size
238K
in Germany
Gender
25.3%♀
74.7% male
Age
43.4
average years
Country rank
#20312
Brand in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VMware

25.3% are female, 74.7% are male, average age 43.4.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for VMware audience in Germany
MetricValue
Female25.3%
Male74.7%
Average age43.4
Estimated audience size237,830
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the VMware audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4923%
50+28%
Fig. 04

Worldwide distribution

2.2%

of the worldwide VMware audience comes from Germany.

Worldwide audience distribution share by country for VMware
CountryShare
China38.5%
United States7.8%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VMware audience in Germany is strongest.

Fig. 05

Top regions by affinity

VMware customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.51×
02Bayern~50K1.34×
03Baden-Württemberg~40K1.27×
04Bremen~3K1.16×
05Nordrhein-Westfalen~60K1.15×
06Berlin~10K1.14×
07Niedersachsen~20K0.97×
08Schleswig-Holstein~9K0.97×
09Saarland~3K0.97×
10Hamburg~5K0.90×
11Sachsen~10K0.87×
12Thüringen~5K0.85×
13Brandenburg~6K0.79×
14Rheinland-Pfalz~10K0.78×
15Sachsen-Anhalt~5K0.75×
16Mecklenburg-Vorpommern~3K0.70×
Fig. 06

Affinity by region

Affinity by region — VMware, Germany
0.70×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VMware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VMware audience
#·InterestCategoryAffinity×
01NoSQLTechnology & Electronics64.17×
02KubernetesTechnology & Electronics40.54×
03Cisco SystemsTechnology & Electronics40.09×
04Cisco Networking AcademyTechnology & Electronics39.56×
05Docker (software)Technology & Electronics31.59×
06DevOpsTechnology & Electronics28.48×
07Software as a serviceTechnology & Electronics25.14×
08Groovy (programming language)Technology & Electronics20.00×
09JIRATechnology & Electronics19.62×
10PersonioBusiness & Career14.40×
11SAP SETechnology & Electronics13.51×
12Google DocsInternet & Social Media9.86×
13Dropbox (service)Technology & Electronics9.65×
14Web applicationTechnology & Electronics7.31×
15DataBusiness & Career7.24×
16DatabaseTechnology & Electronics7.07×
17FRITZ!BoxTechnology & Electronics5.88×
18Deutsche BahnCars & Mobility3.60×
19Obi (store)Shopping3.14×
20BildNews2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VMware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VMware audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.74×
PatriotismCONSERVATISM2.56×
Career OrientationPOWER2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VMware audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.68×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VMware's target market in Germany?

VMware's target market in Germany covers an estimated 237,830 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of VMware customers?

25.3% of the VMware audience are female, 74.7% are male, with an average age of 43.4 years.

03

Which brands do VMware fans like most?

VMware fans show strongest brand affinity for Groovy (programming language) (20×), NoSQL (64.17×), and Cisco Systems (40.09×) over the country average.

04

Where do VMware fans live in Germany?

VMware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do VMware fans also like?

Beyond VMware itself, the audience over-indexes on NoSQL (64.17×), Cisco Systems (40.09×), Docker (software) (31.59×), and Personio (14.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See VMware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VMware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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