VMware Audience in Germany
VMware has an estimated audience of 254,325 people in Germany. 25.3% are female, 74.7% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Groovy (programming language), NoSQL, Cisco Systems, Docker (software), Database.
The average VMware fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Groovy (programming language), NoSQL, Cisco Systems, with strongest over-indexing on Groovy (programming language) (20× the country average). Demographically, the VMware audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of VMware fans
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 43.4 |
| Estimated audience size | 254,325 |
Audience persona
The typical VMware fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Groovy (programming language).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,437 | 1.19× |
| Bayern | 57,187 | 1.4× |
| Baden-Württemberg | 45,302 | 1.31× |
| Hessen | 30,046 | 1.55× |
| Niedersachsen | 24,085 | 0.98× |
| Berlin | 13,996 | 1.23× |
| Sachsen | 10,588 | 0.85× |
| Schleswig-Holstein | 8,963 | 0.98× |
| Rheinland-Pfalz | 8,330 | 0.65× |
| Brandenburg | 6,002 | 0.76× |
| Hamburg | 5,248 | 0.91× |
| Thüringen | 5,100 | 0.79× |
| Sachsen-Anhalt | 4,702 | 0.71× |
| Mecklenburg-Vorpommern | 3,092 | 0.64× |
| Saarland | 2,820 | 0.9× |
| Bremen | 2,496 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Groovy (programming language) | 20× | Technology & Electronics |
| NoSQL | 64.17× | Technology & Electronics |
| Cisco Systems | 40.09× | Technology & Electronics |
| Docker (software) | 31.59× | Technology & Electronics |
| Database | 7.07× | Technology & Electronics |
| Personio | 14.4× | Business & Career |
| Kubernetes | 40.54× | Technology & Electronics |
| Google Docs | 9.86× | Internet & Social Media |
| FRITZ!Box | 5.88× | Technology & Electronics |
| Software as a service | 25.14× | Technology & Electronics |
| DevOps | 28.48× | Technology & Electronics |
| Cisco Networking Academy | 39.56× | Technology & Electronics |
| SAP SE | 13.51× | Technology & Electronics |
| Web application | 7.31× | Technology & Electronics |
| JIRA | 19.62× | Technology & Electronics |
| Aral AG | 3.85× | Cars & Mobility |
| Deutsche Bahn | 3.6× | Cars & Mobility |
| Dropbox (service) | 9.65× | Technology & Electronics |
| Bild | 2.94× | News |
| Apache (rapper) | 15.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.92 |
| Convenience Orientation | PREMIUM | 1.77 |
| Career Orientation | POWER | 1.73 |
| Early Adopter Mentality | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.38 |
| Social Media Usage | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 38.4% |
| United States | 8.3% |
| Japan | 4.6% |
See VMware audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does VMware have in Germany?
VMware has an estimated audience of 254,325 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VMware fans?
25.3% of VMware fans are female, 74.7% are male, with an average age of 43.4 years.
Which brands do VMware fans like most?
VMware fans show strongest brand affinity for Groovy (programming language) (20×), NoSQL (64.17×), and Cisco Systems (40.09×) over the country average.
Where do VMware fans live in Germany?
VMware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,437), Bayern (reach 57,187), and Baden-Württemberg (reach 45,302). These three regions account for the largest share of the active audience.
What other brands do VMware fans also like?
Beyond VMware itself, the audience over-indexes on NoSQL (64.17×), Cisco Systems (40.09×), Docker (software) (31.59×), and Database (7.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VMware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.