Data Audience in Germany
Data has an estimated audience of 3,636,490 people in Germany. 45.9% are female, 54.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PurpleDiscoMachine, Office 365, Mass surveillance, Data science, Satire.
The average Data fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PurpleDiscoMachine, Office 365, Mass surveillance, with strongest over-indexing on PurpleDiscoMachine (50.24× the country average). Demographically, the Data audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Data fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 41.9 |
| Estimated audience size | 3,636,490 |
Audience persona
The typical Data fan in Germany is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PurpleDiscoMachine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 899,289 | 1.13× |
| Bayern | 629,236 | 1.08× |
| Baden-Württemberg | 523,177 | 1.05× |
| Niedersachsen | 360,934 | 1.02× |
| Hessen | 332,362 | 1.2× |
| Sachsen | 202,802 | 1.14× |
| Berlin | 197,549 | 1.21× |
| Rheinland-Pfalz | 172,384 | 0.95× |
| Schleswig-Holstein | 125,966 | 0.96× |
| Brandenburg | 102,808 | 0.91× |
| Hamburg | 96,846 | 1.18× |
| Thüringen | 85,406 | 0.92× |
| Sachsen-Anhalt | 85,258 | 0.9× |
| Mecklenburg-Vorpommern | 62,235 | 0.9× |
| Saarland | 34,112 | 0.76× |
| Bremen | 26,654 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PurpleDiscoMachine | 50.24× | Music & Radio |
| Office 365 | 9.08× | Technology & Electronics |
| Mass surveillance | 67.6× | Politics & Society |
| Data science | 15× | Business & Career |
| Satire | 7.26× | Literature |
| Tagesschau | 2.74× | Movies & TV |
| GitHub | 7.74× | Internet & Social Media |
| Renewable energy | 3.62× | Business & Career |
| Computer security | 4.81× | Business & Career |
| Data recovery | 28.96× | Technology & Electronics |
| Personally identifiable information | 5.32× | Internet & Social Media |
| BMW i8 | 14.41× | Cars & Mobility |
| Digital transformation | 8.77× | Business & Career |
| Headphones | 5.47× | Technology & Electronics |
| Country rap | 5.63× | Music & Radio |
| Transfermarkt | 2.66× | Sports |
| Information security | 5.52× | Business & Career |
| Hygiene | 3.09× | Beauty & Wellness |
| Cloud computing | 3.35× | Technology & Electronics |
| German television comedy | 5.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.06 |
| Need for Security | CONSERVATISM | 1.98 |
| Career Orientation | POWER | 1.69 |
| Patriotism | CONSERVATISM | 1.66 |
| Convenience Orientation | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
See Data audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Data have in Germany?
Data has an estimated audience of 3,636,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Data fans?
45.9% of Data fans are female, 54.1% are male, with an average age of 41.9 years.
Which brands do Data fans like most?
Data fans show strongest brand affinity for PurpleDiscoMachine (50.24×), Office 365 (9.08×), and Mass surveillance (67.6×) over the country average.
Where do Data fans live in Germany?
Data fans in Germany are most concentrated in Nordrhein-Westfalen (reach 899,289), Bayern (reach 629,236), and Baden-Württemberg (reach 523,177). These three regions account for the largest share of the active audience.
What other brands do Data fans also like?
Beyond Data itself, the audience over-indexes on Office 365 (9.08×), Mass surveillance (67.6×), Data science (15×), and Satire (7.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.