Rascasse Audience Intelligence

Data Audience in Germany

A data profile of the people who buy, follow and care about Data in Germany — modelled from more than twelve digital signal sources. Data has an estimated audience of 3,636,490 people in Germany.

#1031among Topic in Germany#183in Business & Career

The average Data fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PurpleDiscoMachine, GitHub, Data science, with strongest over-indexing on PurpleDiscoMachine (32.1× the country average).

Demographically, the Data audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Data fan in Germany is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for PurpleDiscoMachine.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data profile in Germany.

Audience size
3.6M
in Germany
Gender
45.9%♀
54.1% male
Age
41.9
average years
Country rank
#1664
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data fans

45.9% are female, 54.1% are male, average age 41.9.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Data audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age41.9
Estimated audience size3,636,490
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Data audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3923%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Data audience comes from Germany.

Worldwide audience distribution share by country for Data
CountryShare
United States19.8%
India6.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data audience in Germany is strongest.

Fig. 05

Top regions by affinity

Data fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.18×
02Berlin~200K1.11×
03Hamburg~90K1.11×
04Nordrhein-Westfalen~900K1.10×
05Hessen~300K1.07×
06Sachsen-Anhalt~100K1.05×
07Bayern~600K1.02×
08Thüringen~90K1.02×
09Baden-Württemberg~500K1.00×
10Niedersachsen~400K1.00×
11Mecklenburg-Vorpommern~70K0.98×
12Brandenburg~100K0.97×
13Schleswig-Holstein~100K0.96×
14Rheinland-Pfalz~200K0.94×
15Bremen~30K0.89×
16Saarland~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Data, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data audience
#·InterestCategoryAffinity×
01PurpleDiscoMachineMusic & Radio32.10×
02Mass surveillancePolitics & Society28.04×
03BMW i8Cars & Mobility15.32×
04Data scienceBusiness & Career13.87×
05Data visualizationTechnology & Electronics12.00×
06GitHubInternet & Social Media11.89×
075GTechnology & Electronics11.86×
08Digital transformationBusiness & Career7.56×
09Personally identifiable informationInternet & Social Media6.84×
10Computer securityBusiness & Career6.63×
11Information securityBusiness & Career5.22×
12Office 365Technology & Electronics4.61×
13Cloud computingTechnology & Electronics3.70×
14Renewable energyBusiness & Career3.24×
15NatureHome & Garden2.59×
16RedditInternet & Social Media2.47×
17HugendubelShopping2.45×
18VacationsTravel & Leisure2.31×
19TagesschauMovies & TV1.94×
20FamilyKids & Family1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.53×
Early Adopter MentalityPOWER2.11×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
CreativityOPEN0.71×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data have in Germany?

Data has an estimated audience of 3,636,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Data fans?

45.9% of Data fans are female, 54.1% are male, with an average age of 41.9 years.

03

Which brands do Data fans like most?

Data fans show strongest brand affinity for PurpleDiscoMachine (32.1×), GitHub (11.89×), and Data science (13.87×) over the country average.

04

Where do Data fans live in Germany?

Data fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Data fans also like?

Beyond Data itself, the audience over-indexes on GitHub (11.89×), Data science (13.87×), Computer security (6.63×), and Personally identifiable information (6.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Data audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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