A data profile of the people who buy, follow and care about Data in Spain — modelled from more than twelve digital signal sources. Data has an estimated audience of 2,518,003 people in Spain.
Data has an estimated audience of 2,518,003 people in Spain. 49.0% are female, 51.0% are male, average age 47.1. Top brand affinities: WhatsApp, Iberia (airline), IBEX 35, Information security, Innovation.
Top brand affinities include WhatsApp, Iberia (airline), IBEX 35, with strongest over-indexing on WhatsApp (2.12× the country average).
Demographically, the Data audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Data fan in Spain is balanced, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Data profile in Spain.
49.0% are female, 51.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 47.1 |
| Estimated audience size | 2,518,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Data audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Data audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Statistics | Business & Career | 7.76× | ||
| 02 | Information security | Business & Career | 4.93× | ||
| 03 | Satire | Literature | 4.27× | ||
| 04 | GitHub | Internet & Social Media | 4.08× | ||
| 05 | Big data | Business & Career | 4.07× | ||
| 06 | Betfair | Games | 3.22× | ||
| 07 | Computer security | Business & Career | 2.86× | ||
| 08 | Refrigerator | Home & Garden | 2.69× | ||
| 09 | Innovation | Business & Career | 2.55× | ||
| 10 | Sustainable energy | Home & Garden | 2.45× | ||
| 11 | Julio Iglesias | Music & Radio | 2.18× | ||
| 12 | IBEX 35 | Business & Career | 2.15× | ||
| 13 | Internet & Social Media | 2.12× | |||
| 14 | Bankinter | Business & Career | 2.02× | ||
| 15 | Iberia (airline) | Travel & Leisure | 1.86× | ||
| 16 | MSN | News | 1.85× | ||
| 17 | Distilled beverage | Food & Beverages | 1.83× | ||
| 18 | Caixabank | Business & Career | 1.78× | ||
| 19 | Banco Sabadell | Business & Career | 1.69× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.59× | |
| Patriotism | CONSERVATISM | 1.72× | |
| Individualism | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.79× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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