A data profile of the people who buy, follow and care about Computer security in Spain — modelled from more than twelve digital signal sources. Computer security has an estimated audience of 2,799,152 people in Spain.
The average Computer security fan in Spain is 46.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include BBVA, Software developer, Gemini, with strongest over-indexing on BBVA (2.07× the country average).
Demographically, the Computer security audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Computer security fan in Spain is more female, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
The key figures that characterise the Computer security profile in Spain.
58.6% are female, 41.4% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 46.1 |
| Estimated audience size | 2,799,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Computer security audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 6.4% |
| United Kingdom | 5.6% |
Where the Computer security audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.33× | |
| 02 | Cantabria | ~40K | 1.10× | |
| 03 | Navarre | ~40K | 1.09× | |
| 04 | Extremadura | ~60K | 1.06× | |
| 05 | Principality of Asturias | ~70K | 1.02× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Aragon | ~70K | 0.99× | |
| 08 | Balearic Islands | ~80K | 0.98× | |
| 09 | Castilla-La Mancha | ~100K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~100K | 0.94× | |
| 14 | Comunidad Valenciana | ~300K | 0.90× | |
| 15 | Andalusia | ~500K | 0.86× | |
| 16 | Catalonia | ~400K | 0.85× | |
| 17 | Community of Madrid | ~400K | 0.83× |
The strongest cross-interests of the Computer security audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Software developer | Technology & Electronics | 10.58× | ||
| 02 | Data security | Business & Career | 9.29× | ||
| 03 | Creative entrepreneurship | Business & Career | 8.09× | ||
| 04 | Information security | Business & Career | 7.77× | ||
| 05 | C (programming language) | Technology & Electronics | 7.28× | ||
| 06 | MySQL | Technology & Electronics | 7.23× | ||
| 07 | GitHub | Internet & Social Media | 5.47× | ||
| 08 | Google Docs | Internet & Social Media | 4.91× | ||
| 09 | Computer engineering | Business & Career | 4.39× | ||
| 10 | OneDrive | Technology & Electronics | 4.05× | ||
| 11 | Gemini | Technology & Electronics | 3.79× | ||
| 12 | Computing | Technology & Electronics | 3.50× | ||
| 13 | Database | Technology & Electronics | 3.32× | ||
| 14 | Caixabank | Business & Career | 3.02× | ||
| 15 | La Caixa | Business & Career | 2.75× | ||
| 16 | IBEX 35 | Business & Career | 2.71× | ||
| 17 | Bankinter | Business & Career | 2.40× | ||
| 18 | BBVA | Business & Career | 2.07× | ||
| 19 | El Confidencial | News | 1.79× | ||
| 20 | La Liga | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.60× | |
| Patriotism | CONSERVATISM | 1.83× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× |
Computer security has an estimated audience of 2,799,152 people in Spain, concentrated in Andalusia and Catalonia.
58.6% of Computer security fans are female, 41.4% are male, with an average age of 46.1 years.
Computer security fans show strongest brand affinity for BBVA (2.07×), Software developer (10.58×), and Gemini (3.79×) over the country average.
Computer security fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Computer security itself, the audience over-indexes on Software developer (10.58×), Gemini (3.79×), Information security (7.77×), and Data security (9.29×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Computer security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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