A data profile of the people who buy, follow and care about Bankinter in Spain — modelled from more than twelve digital signal sources. Bankinter has an estimated audience of 8,649,034 people in Spain.
The average Bankinter fan in Spain is 48.8 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include BBVA, La Caixa, Bolsa de Madrid, with strongest over-indexing on BBVA (30.29× the country average).
Demographically, the Bankinter audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bankinter fan in Spain is more male, around 48.8 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Bankinter profile in Spain.
44.7% are female, 55.3% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 48.8 |
| Estimated audience size | 8,649,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 44% |
of the worldwide Bankinter audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 87.0% |
| Portugal | 9.6% |
| United States | 0.4% |
Where the Bankinter audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~200K | 1.58× | |
| 02 | Aragon | ~300K | 1.38× | |
| 03 | Community of Madrid | ~2M | 1.30× | |
| 04 | Castile and León | ~500K | 1.28× | |
| 05 | La Rioja | ~70K | 1.20× | |
| 06 | Basque Autonomous Country | ~400K | 1.14× | |
| 07 | Castilla-La Mancha | ~400K | 1.06× | |
| 08 | Comunidad Valenciana | ~1M | 1.02× | |
| 09 | Region of Murcia | ~300K | 0.95× | |
| 10 | Andalusia | ~1.5M | 0.85× | |
| 11 | Principality of Asturias | ~200K | 0.85× | |
| 12 | Navarre | ~90K | 0.84× | |
| 13 | Canary Islands | ~400K | 0.83× | |
| 14 | Extremadura | ~100K | 0.71× | |
| 15 | Catalonia | ~1M | 0.69× | |
| 16 | Galicia | ~300K | 0.69× | |
| 17 | Balearic Islands | ~200K | 0.63× |
The strongest cross-interests of the Bankinter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABN AMRO | Business & Career | 102.02× | ||
| 02 | The Alpha Male | Politics & Society | 76.63× | ||
| 03 | Commerzbank | Business & Career | 70.03× | ||
| 04 | Nero (band) | Music & Radio | 68.27× | ||
| 05 | Velvet (TV series) | Movies & TV | 57.69× | ||
| 06 | Barclays | Business & Career | 40.54× | ||
| 07 | Santander Bank | Business & Career | 37.25× | ||
| 08 | BBVA | Business & Career | 30.29× | ||
| 09 | Bolsa de Madrid | Business & Career | 24.30× | ||
| 10 | Volkswagen Bank | Business & Career | 24.21× | ||
| 11 | Citibank | Business & Career | 23.86× | ||
| 12 | Bankia | Business & Career | 16.67× | ||
| 13 | La Caixa | Business & Career | 16.20× | ||
| 14 | Commercial bank | Business & Career | 14.47× | ||
| 15 | Santander Group | Business & Career | 12.73× | ||
| 16 | Banco Sabadell | Business & Career | 11.92× | ||
| 17 | Industrial music | Music & Radio | 11.48× | ||
| 18 | Canva | Technology & Electronics | 9.06× | ||
| 19 | Caixabank | Business & Career | 8.11× | ||
| 20 | IBEX 35 | Business & Career | 7.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.14× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.00× | |
| Travelling | THRILL | 1.01× | |
| Design Affinity | PREMIUM | 1.02× |
Bankinter's target market in Spain covers an estimated 8,649,034 people, concentrated in Community of Madrid and Andalusia.
44.7% of the Bankinter audience are female, 55.3% are male, with an average age of 48.8 years.
Bankinter fans show strongest brand affinity for BBVA (30.29×), La Caixa (16.2×), and Bolsa de Madrid (24.3×) over the country average.
Bankinter fans in Spain are most concentrated in Community of Madrid (reach ~2M), Andalusia (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bankinter itself, the audience over-indexes on La Caixa (16.2×), Bolsa de Madrid (24.3×), Banco Sabadell (11.92×), and Velvet (TV series) (57.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bankinter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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