Bankinter Audience in Spain
Bankinter has an estimated audience of 8,649,034 people in Spain. 44.7% are female, 55.3% are male, average age 48.8. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: BBVA, La Caixa, Bolsa de Madrid, Velvet (TV series), Banco Sabadell.
The average Bankinter fan in Spain is 48.8 years old, more male, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include BBVA, La Caixa, Bolsa de Madrid, with strongest over-indexing on BBVA (30.29× the country average). Demographically, the Bankinter audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Bankinter fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 48.8 |
| Estimated audience size | 8,649,034 |
Audience persona
The typical Bankinter fan in Spain is more male, around 48.8 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,887,290 | 1.3× |
| Andalusia | 1,450,744 | 0.85× |
| Catalonia | 1,080,985 | 0.69× |
| Comunidad Valenciana | 985,974 | 1.02× |
| Castile and León | 484,171 | 1.28× |
| Castilla-La Mancha | 370,303 | 1.06× |
| Basque Autonomous Country | 368,873 | 1.14× |
| Canary Islands | 359,356 | 0.83× |
| Aragon | 314,235 | 1.38× |
| Region of Murcia | 283,116 | 0.95× |
| Galicia | 280,812 | 0.69× |
| Principality of Asturias | 172,570 | 0.85× |
| Cantabria | 172,535 | 1.58× |
| Balearic Islands | 152,559 | 0.63× |
| Extremadura | 131,189 | 0.7× |
| Navarre | 90,933 | 0.84× |
| La Rioja | 67,999 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 30.29× | Business & Career |
| La Caixa | 16.2× | Business & Career |
| Bolsa de Madrid | 24.3× | Business & Career |
| Velvet (TV series) | 57.69× | Movies & TV |
| Banco Sabadell | 11.92× | Business & Career |
| IBEX 35 | 7.58× | Business & Career |
| ABN AMRO | 102.02× | Business & Career |
| Caixabank | 8.11× | Business & Career |
| Santander Bank | 37.25× | Business & Career |
| Nero (band) | 68.27× | Music & Radio |
| Deutsche Bank | 21.53× | Business & Career |
| Bankia | 16.67× | Business & Career |
| Commerzbank | 70.03× | Business & Career |
| Barclays | 40.54× | Business & Career |
| Industrial music | 11.48× | Music & Radio |
| Citibank | 23.86× | Business & Career |
| Canva | 9.06× | Technology & Electronics |
| The Alpha Male | 76.63× | Politics & Society |
| Santander Group | 12.73× | Business & Career |
| Commercial bank | 14.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.02 |
| Need for Security | CONSERVATISM | 2.47 |
| Community Orientation | OPEN | 1.48 |
| Family Orientation | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 87.1% |
| Portugal | 9.5% |
| United States | 0.4% |
See Bankinter audiences in other countries
More Bank audiences in Spain
- BBVA (34,572,540)
- Caixabank (8,513,946)
- Banco Sabadell (8,212,660)
- Asia Commercial Bank (3,157,876)
- Deutsche Bank (769,738)
Frequently asked questions
How many fans does Bankinter have in Spain?
Bankinter has an estimated audience of 8,649,034 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Bankinter fans?
44.7% of Bankinter fans are female, 55.3% are male, with an average age of 48.8 years.
Which brands do Bankinter fans like most?
Bankinter fans show strongest brand affinity for BBVA (30.29×), La Caixa (16.2×), and Bolsa de Madrid (24.3×) over the country average.
Where do Bankinter fans live in Spain?
Bankinter fans in Spain are most concentrated in Community of Madrid (reach 1,887,290), Andalusia (reach 1,450,744), and Catalonia (reach 1,080,985). These three regions account for the largest share of the active audience.
What other brands do Bankinter fans also like?
Beyond Bankinter itself, the audience over-indexes on La Caixa (16.2×), Bolsa de Madrid (24.3×), Velvet (TV series) (57.69×), and Banco Sabadell (11.92×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Bankinter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.