Top 50 Brands in Spain

This curated ranking covers the 50 largest brands in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 15,608 brands tracked in Spain, the 50 ranked here account for the largest measured audience reach. BBVA, Gemini Sound Products and Champion (train) lead the list with a combined estimated audience of 69,441,622 people. Across all 50 entries the average audience size is 9,989,943, and the largest, BBVA, reaches around 33,345,414 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	BBVA	33,345,414	48.8%	Bank	Business & Career
2	Gemini Sound Products	18,849,208	3.0%		Business & Career
3	Champion (train)	17,247,000	15.9%		Cars & Mobility
4	Iberia (airline)	15,038,205	33.8%	Airline	Travel & Leisure
5	Ascom	14,726,556	85.5%		Technology & Electronics
6	Hotels & Resorts	13,284,000	1.6%
7	Sabadell	11,999,540	95.9%	City	Business & Career
8	El Corte Inglés	11,618,776	44.6%		Shopping
9	Amazon.com	11,499,316	4.7%	Fashion	Shopping
10	Movistar	10,884,667	40.1%		Technology & Electronics
11	IKEA	10,832,052	3.2%	Furniture	Home & Garden
12	AliExpress	10,693,615	6.4%	Fashion	Shopping
13	Lidl	10,674,142	5.7%	Supermarket	Shopping
14	Mercadona	10,608,235	58.2%	Supermarket	Shopping
15	Coffee Beanery	10,487,280	44.9%	Coffee	Food & Beverages
16	H&M	10,456,406	4.5%	Fashion	Shopping
17	IBEX 35	10,238,347	86.2%		Business & Career
18	WWK	10,171,085	86.0%	Insurances	Business & Career
19	Carrefour	9,760,436	10.7%	Supermarket	Shopping
20	Audi	9,425,657	8.2%	Car manufacturer	Cars & Mobility
21	Primark	9,361,985	10.2%	Fashion	Shopping
22	La Caixa	9,307,435	94.2%	Charity	Business & Career
23	Aldi	9,256,990	5.4%	Supermarket	Shopping
24	Carrefour Express	8,766,989	32.4%	Supermarket	Shopping
25	Vodafone	8,737,422	12.3%	Mobile phone operator	Technology & Electronics
26	Airbnb	8,719,357	3.2%	Travel website	Travel & Leisure
27	Bankinter	8,649,034	87.2%	Bank	Business & Career
28	Caixabank	8,513,946	92.7%	Bank	Business & Career
29	idealista.com	8,246,347	63.0%		Home & Garden
30	Loterías y Apuestas del Estado	8,227,362	95.9%		Games
31	Banco Sabadell	8,212,660	95.4%	Bank	Business & Career
32	Stradivarius	8,195,779	15.4%	Fashion	Shopping
33	Fnac	8,193,283	28.6%	Electronics	Shopping
34	Adidas	8,095,761	4.1%	Sportswear	Fashion & Accessoires
35	Brico Dépôt	7,922,609	31.0%	Hardware store	Shopping
36	Sephora	7,869,481	4.8%	Drugstore	Shopping
37	Santander Group	7,861,584	22.9%	Bank	Business & Career
38	EBay	7,744,817	3.4%	Auctions	Shopping
39	Vueling	7,733,146	35.0%	Airline	Travel & Leisure
40	Oysho	7,381,128	23.0%	Lingerie	Fashion & Accessoires
41	Air Europa	7,334,573	57.5%	Airline	Travel & Leisure
42	Apple	7,328,228	3.4%	Entertainment	Technology & Electronics
43	Parfois (fashion accessories)	7,165,204	52.7%	Bags and accessories	Fashion & Accessoires
44	Ryanair	7,154,567	6.5%	Airline	Travel & Leisure
45	Volkswagen	7,086,835	5.0%	Car manufacturer	Cars & Mobility
46	Ouigo	7,061,226	48.9%	Public transport	Cars & Mobility
47	Western Union	7,038,627	6.8%	Payment	Business & Career
48	McDonald's	6,911,096	2.2%	Fast food restaurants	Food & Beverages
49	Mapfre	6,817,606	59.2%	Insurances	Business & Career
50	Starbucks	6,762,172	2.8%	Coffee	Food & Beverages