A data profile of the people who buy, follow and care about Claude in Spain — modelled from more than twelve digital signal sources. Claude has an estimated audience of 9,366,009 people in Spain.
Claude has an estimated audience of 9,366,009 people in Spain. 49.6% are female, 50.4% are male, average age 44.6. Top brand affinities: Google Drive, Digital transformation, WebEx, Local news, Innovation.
Top brand affinities include Google Drive, Digital transformation, WebEx, with strongest over-indexing on Google Drive (18.21× the country average).
Demographically, the Claude audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Individualism, Career Orientation.
The typical Claude fan in Spain is balanced, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Google Drive.
The key figures that characterise the Claude profile in Spain.
49.6% are female, 50.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 44.6 |
| Estimated audience size | 9,366,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Claude audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 9.5% |
| Japan | 8.8% |
The strongest cross-interests of the Claude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WebEx | Technology & Electronics | 30.68× | ||
| 02 | Google Drive | Technology & Electronics | 18.21× | ||
| 03 | Digital transformation | Business & Career | 10.09× | ||
| 04 | Local news | News | 9.17× | ||
| 05 | Google Trends | Internet & Social Media | 9.02× | ||
| 06 | Firefox | Internet & Social Media | 7.66× | ||
| 07 | WordPress | Technology & Electronics | 6.08× | ||
| 08 | Information security | Business & Career | 4.91× | ||
| 09 | Innovation | Business & Career | 4.02× | ||
| 10 | Master of Business Administration | Business & Career | 4.01× | ||
| 11 | Search engine optimization | Business & Career | 3.96× | ||
| 12 | Direct selling | Fashion & Accessoires | 3.66× | ||
| 13 | Affiliate marketing | Business & Career | 2.88× | ||
| 14 | Political science | Business & Career | 2.63× | ||
| 15 | Refrigerator | Home & Garden | 2.39× | ||
| 16 | Artificial intelligence | Technology & Electronics | 2.11× | ||
| 17 | IBEX 35 | Business & Career | 1.91× | ||
| 18 | Caixabank | Business & Career | 1.70× | ||
| 19 | Banco Sabadell | Business & Career | 1.58× | ||
| 20 | Bankinter | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.20× | |
| Career Orientation | POWER | 2.01× | |
| Need for Security | CONSERVATISM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Claude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.