A data profile of the people who buy, follow and care about Chat GPT in Spain — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 3,700,027 people in Spain.
Chat GPT has an estimated audience of 3,700,027 people in Spain. 49.4% are female, 50.6% are male, average age 40.4. Top brand affinities: Katherine Heigl, Chat room, Jessica Chastain, Amazon Web Services, Local news.
Top brand affinities include Katherine Heigl, Chat room, Jessica Chastain, with strongest over-indexing on Katherine Heigl (115.98× the country average).
Demographically, the Chat GPT audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Chat GPT fan in Spain is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Katherine Heigl.
The key figures that characterise the Chat GPT profile in Spain.
49.4% are female, 50.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.4 |
| Estimated audience size | 3,700,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Chat GPT audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 3.5% |
| France | 3.0% |
The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katherine Heigl | Movies & TV | 115.98× | ||
| 02 | Chat room | Internet & Social Media | 40.27× | ||
| 03 | Jessica Chastain | Movies & TV | 25.86× | ||
| 04 | Amazon Web Services | Technology & Electronics | 13.03× | ||
| 05 | Arab cuisine | Food & Beverages | 10.78× | ||
| 06 | Cairo | Travel & Leisure | 9.84× | ||
| 07 | Local news | News | 9.17× | ||
| 08 | Information security | Business & Career | 5.39× | ||
| 09 | Digital transformation | Business & Career | 4.91× | ||
| 10 | GitHub | Internet & Social Media | 4.24× | ||
| 11 | Innovation | Business & Career | 3.95× | ||
| 12 | Action role-playing game | Games | 3.72× | ||
| 13 | Charlize Theron | Movies & TV | 3.27× | ||
| 14 | Anne Hathaway | Movies & TV | 2.97× | ||
| 15 | Steam | Games | 2.83× | ||
| 16 | Cloud computing | Technology & Electronics | 2.68× | ||
| 17 | Mobile game | Games | 2.26× | ||
| 18 | Renewable energy | Business & Career | 2.02× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.54× | ||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.89× | |
| Individualism | JOY | 1.86× | |
| Need for Security | CONSERVATISM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.82× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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