A data profile of the people who buy, follow and care about Steam in Spain — modelled from more than twelve digital signal sources. Steam has an estimated audience of 2,526,798 people in Spain.
The average Steam fan in Spain is 32.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Epic Games, Graphics processing unit, Twitch, with strongest over-indexing on Epic Games (11.96× the country average).
Demographically, the Steam audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Steam fan in Spain is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Epic Games.
The key figures that characterise the Steam profile in Spain.
36.5% are female, 63.5% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 32.4 |
| Estimated audience size | 2,526,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Steam audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.2% |
| China | 9.2% |
| Japan | 8.0% |
Where the Steam audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.27× | |
| 02 | Castilla-La Mancha | ~100K | 1.20× | |
| 03 | Andalusia | ~600K | 1.14× | |
| 04 | Aragon | ~70K | 1.12× | |
| 05 | Comunidad Valenciana | ~300K | 1.09× | |
| 06 | Galicia | ~100K | 1.08× | |
| 07 | Catalonia | ~500K | 1.04× | |
| 08 | Canary Islands | ~100K | 1.04× | |
| 09 | Community of Madrid | ~400K | 1.00× | |
| 10 | Castile and León | ~100K | 0.99× | |
| 11 | Extremadura | ~50K | 0.97× | |
| 12 | Principality of Asturias | ~60K | 0.94× | |
| 13 | Cantabria | ~30K | 0.88× | |
| 14 | Basque Autonomous Country | ~80K | 0.87× | |
| 15 | La Rioja | ~10K | 0.86× | |
| 16 | Balearic Islands | ~50K | 0.77× | |
| 17 | Navarre | ~20K | 0.76× |
The strongest cross-interests of the Steam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epic Games | Games | 11.96× | ||
| 02 | Multiplayer online battle arena | Games | 11.88× | ||
| 03 | Graphics processing unit | Technology & Electronics | 11.31× | ||
| 04 | League of Legends | Games | 10.04× | ||
| 05 | World of Warcraft | Games | 8.52× | ||
| 06 | Call of Duty | Games | 8.30× | ||
| 07 | Electronic sports | Sports | 7.99× | ||
| 08 | Gaming computer | Technology & Electronics | 7.91× | ||
| 09 | Massively multiplayer online games | Games | 7.56× | ||
| 10 | Twitch | Games | 7.53× | ||
| 11 | Assassin's Creed | Games | 7.44× | ||
| 12 | Strategy video game | Games | 7.33× | ||
| 13 | Xbox | Games | 6.95× | ||
| 14 | Massively multiplayer online role-playing games | Games | 6.77× | ||
| 15 | Instant Gaming | Games | 6.37× | ||
| 16 | Mobile game | Games | 5.82× | ||
| 17 | Fortnite | Games | 5.58× | ||
| 18 | Action games | Games | 5.12× | ||
| 19 | Computer hardware | Technology & Electronics | 4.15× | ||
| 20 | TikTok | Internet & Social Media | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 4.40× | |
| Social Media Usage | JOY | 1.72× | |
| DIY Mentality | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.69× | |
| Individualism | JOY | 0.80× |
Steam's target market in Spain covers an estimated 2,526,798 people, concentrated in Andalusia and Catalonia.
36.5% of the Steam audience are female, 63.5% are male, with an average age of 32.4 years.
Steam fans show strongest brand affinity for Epic Games (11.96×), Graphics processing unit (11.31×), and Twitch (7.53×) over the country average.
Steam fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Steam itself, the audience over-indexes on Graphics processing unit (11.31×), Twitch (7.53×), Mobile game (5.82×), and League of Legends (10.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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