A data profile of the people who buy, follow and care about Steam in France — modelled from more than twelve digital signal sources. Steam has an estimated audience of 3,725,661 people in France.
The average Steam fan in France is 31.2 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Harry Potter, Instant Gaming, Paris Saint-Germain, with strongest over-indexing on Harry Potter (2.78× the country average).
Demographically, the Steam audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Steam fan in France is more male, around 31.2 years old, with strong Social Media Usage tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Steam profile in France.
36.1% are female, 63.9% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 31.2 |
| Estimated audience size | 3,725,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Steam audience comes from France.
| Country | Share |
|---|---|
| United States | 13.2% |
| China | 9.2% |
| Japan | 8.0% |
Where the Steam audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~400K | 1.26× | |
| 02 | Hauts-de-France | ~400K | 1.18× | |
| 03 | Occitanie | ~400K | 1.10× | |
| 04 | Centre-Val de Loire | ~200K | 1.09× | |
| 05 | Normandy | ~200K | 1.06× | |
| 06 | Auvergne-Rhône-Alpes | ~400K | 1.00× | |
| 07 | Pays de la Loire | ~200K | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 1.00× | |
| 09 | Île-de-France | ~700K | 0.99× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.97× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.96× | |
| 12 | Brittany | ~200K | 0.88× | |
| 13 | Corsica | ~10K | 0.52× |
The strongest cross-interests of the Steam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 5.25× | ||
| 02 | Instant Gaming | Games | 4.64× | ||
| 03 | Call of Duty | Games | 4.37× | ||
| 04 | Xbox | Games | 4.16× | ||
| 05 | League of Legends | Games | 4.07× | ||
| 06 | Epic Games | Games | 3.94× | ||
| 07 | World of Warcraft | Games | 3.83× | ||
| 08 | Gaming computer | Technology & Electronics | 3.69× | ||
| 09 | Action role-playing game | Games | 3.57× | ||
| 10 | Fortnite | Games | 3.26× | ||
| 11 | Anime and manga fandom | Literature | 3.14× | ||
| 12 | Adventure game | Games | 3.10× | ||
| 13 | Internet & Social Media | 2.84× | |||
| 14 | Harry Potter | Movies & TV | 2.78× | ||
| 15 | Twitch | Games | 2.46× | ||
| 16 | Superman | Movies & TV | 2.33× | ||
| 17 | Real Madrid C.F. | Sports | 2.04× | ||
| 18 | Paris Saint-Germain | Sports | 1.97× | ||
| 19 | UEFA Champions League | Sports | 1.86× | ||
| 20 | TikTok | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.35× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.54× | |
| Mindfulness | BALANCE | 0.58× | |
| Design Affinity | PREMIUM | 0.59× |
Steam's target market in France covers an estimated 3,725,661 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
36.1% of the Steam audience are female, 63.9% are male, with an average age of 31.2 years.
Steam fans show strongest brand affinity for Harry Potter (2.78×), Instant Gaming (4.64×), and Paris Saint-Germain (1.97×) over the country average.
Steam fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Steam itself, the audience over-indexes on Instant Gaming (4.64×), Paris Saint-Germain (1.97×), Call of Duty (4.37×), and League of Legends (4.07×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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