Rascasse Audience Intelligence

Epic Games Target Market in France

A data profile of the people who buy, follow and care about Epic Games in France — modelled from more than twelve digital signal sources. Epic Games has an estimated audience of 2,918,615 people in France.

The average Epic Games fan in France is 29.4 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.

Top brand affinities include Entertainment, FIFA World Cup, Paris Saint-Germain, with strongest over-indexing on Entertainment (1.75× the country average).

Demographically, the Epic Games audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Epic Games fan in France is more male, around 29.4 years old, with strong Career Orientation tendencies and a notable affinity for Entertainment.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Epic Games profile in France.

Audience size
2.9M
in France
Gender
25.9%
74.1% male
Age
29.4
average years
Country rank
#1496
Brand in France
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Epic Games

25.9% are female, 74.1% are male, average age 29.4.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Epic Games audience in France
MetricValue
Female25.9%
Male74.1%
Average age29.4
Estimated audience size2,918,615
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Epic Games audience in France
Age bracketShare%
16-1944%
20-2928%
30-3916%
40-497%
50+6%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Epic Games audience comes from France.

Worldwide audience distribution share by country for Epic Games
CountryShare
United States14.6%
Brazil7.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Epic Games audience in France is strongest.

Fig. 05

Top regions by affinity

Epic Games customers by region in France
#RegionReachAffinity×
01Hauts-de-France~400K1.35×
02Normandy~200K1.21×
03Centre-Val de Loire~100K1.14×
04Grand Est~300K1.10×
05Bourgogne-Franche-Comté~100K1.10×
06Pays de la Loire~200K1.00×
07Occitanie~300K0.98×
08Nouvelle-Aquitaine~300K0.96×
09Auvergne-Rhône-Alpes~400K0.95×
10Provence-Alpes-Côte d'Azur~200K0.94×
11Île-de-France~500K0.86×
12Brittany~100K0.86×
13Corsica~9K0.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Epic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Epic Games audience
#·InterestCategoryAffinity×
01PlayStation StoreGames8.75×
02The Elder ScrollsGames8.17×
03The Legend of ZeldaGames5.31×
04DuneMovies & TV4.90×
05League of LegendsGames4.68×
06SteamGames4.14×
07World of WarcraftGames4.10×
08TwitchGames3.93×
09SupermanMovies & TV3.23×
10GeminiTechnology & Electronics2.81×
11FIFA World CupSports2.72×
12TikTokInternet & Social Media2.29×
13Ligue 1Sports2.29×
14Paris Saint-GermainSports2.25×
15Harry PotterMovies & TV1.96×
16Tour de FranceSports1.80×
17EntertainmentMovies & TV1.75×
18ShoppingShopping1.70×
19SportsSports1.67×
20Shopping and fashionShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Epic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Epic Games audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
Early Adopter MentalityPOWER1.74×
PatriotismCONSERVATISM1.67×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Epic Games audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
CreativityOPEN0.80×
Luxury OrientationPREMIUM0.87×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Epic Games's target market in France?

Epic Games's target market in France covers an estimated 2,918,615 people, concentrated in Île-de-France and Hauts-de-France.

02

What is the gender split and age of Epic Games customers?

25.9% of the Epic Games audience are female, 74.1% are male, with an average age of 29.4 years.

03

Which brands do Epic Games fans like most?

Epic Games fans show strongest brand affinity for Entertainment (1.75×), FIFA World Cup (2.72×), and Paris Saint-Germain (2.25×) over the country average.

04

Where do Epic Games fans live in France?

Epic Games fans in France are most concentrated in Île-de-France (reach ~500K), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Epic Games fans also like?

Beyond Epic Games itself, the audience over-indexes on FIFA World Cup (2.72×), Paris Saint-Germain (2.25×), TikTok (2.29×), and Superman (3.23×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Epic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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