Twitch Audience in France
Twitch has an estimated audience of 5,824,764 people in France. 7.7% are female, 92.3% are male, average age 21.2. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Google Drive, Microsoft Edge, Mobile game, Midnight in Paris, Google Maps.
The average Twitch fan in France is 21.2 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Google Drive, Microsoft Edge, Mobile game, with strongest over-indexing on Google Drive (7.16× the country average). Demographically, the Twitch audience skews more male with an average age of 21.2, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Twitch fans
| Metric | Value |
|---|---|
| Female | 7.7% |
| Male | 92.3% |
| Average age | 21.2 |
| Estimated audience size | 5,824,764 |
Audience persona
The typical Twitch fan in France is more male, around 21.2 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 888,117 | 0.85× |
| Hauts-de-France | 650,486 | 1.27× |
| Auvergne-Rhône-Alpes | 636,953 | 0.93× |
| Occitanie | 538,953 | 1.07× |
| Grand Est | 531,371 | 1.13× |
| Nouvelle-Aquitaine | 490,228 | 0.96× |
| Provence-Alpes-Côte d'Azur | 396,377 | 0.92× |
| Normandy | 348,253 | 1.23× |
| Pays de la Loire | 322,878 | 1× |
| Brittany | 264,190 | 0.93× |
| Centre-Val de Loire | 255,393 | 1.16× |
| Bourgogne-Franche-Comté | 237,673 | 1.01× |
| Corsica | 15,864 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 7.16× | Technology & Electronics |
| Microsoft Edge | 38.12× | Technology & Electronics |
| Mobile game | 4.24× | Games |
| Midnight in Paris | 30.73× | Movies & TV |
| Google Maps | 2.79× | Internet & Social Media |
| Drop shipping | 3.55× | Shopping |
| Pajamas | 5.08× | Fashion & Accessoires |
| Fortnite | 3.95× | Games |
| Electronic sports | 4.74× | Sports |
| Call of Duty | 4.04× | Games |
| YouTube | 1.65× | Movies & TV |
| Instant Gaming | 3.82× | Games |
| Brawl Stars | 7.48× | Games |
| Rossmann | 25.49× | Shopping |
| Office 365 | 3.58× | Technology & Electronics |
| Massively multiplayer online games | 3.77× | Games |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Crédit Mutuel | 1.97× | Business & Career |
| Computer hardware | 3.13× | Technology & Electronics |
| Video games | 1.6× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Social Media Usage | JOY | 1.24 |
| Travelling | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 10.0% |
| China | 6.2% |
See Twitch audiences in other countries
More Social media audiences in France
Frequently asked questions
How many fans does Twitch have in France?
Twitch has an estimated audience of 5,824,764 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Twitch fans?
7.7% of Twitch fans are female, 92.3% are male, with an average age of 21.2 years.
Which brands do Twitch fans like most?
Twitch fans show strongest brand affinity for Google Drive (7.16×), Microsoft Edge (38.12×), and Mobile game (4.24×) over the country average.
Where do Twitch fans live in France?
Twitch fans in France are most concentrated in Île-de-France (reach 888,117), Hauts-de-France (reach 650,486), and Auvergne-Rhône-Alpes (reach 636,953). These three regions account for the largest share of the active audience.
What other brands do Twitch fans also like?
Beyond Twitch itself, the audience over-indexes on Microsoft Edge (38.12×), Mobile game (4.24×), Midnight in Paris (30.73×), and Google Maps (2.79×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.