A data profile of the people who buy, follow and care about Mobile game in France — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 8,717,787 people in France.
The average Mobile game fan in France is 41.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Twitch, PC game, Gaming computer, with strongest over-indexing on Twitch (4.76× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mobile game fan in France is balanced, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the Mobile game profile in France.
48.3% are female, 51.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.3 |
| Estimated audience size | 8,717,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Mobile game audience comes from France.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.44× | |
| 02 | Grand Est | ~800K | 1.15× | |
| 03 | Hauts-de-France | ~800K | 1.10× | |
| 04 | Corsica | ~50K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~1M | 0.99× | |
| 06 | Occitanie | ~700K | 0.98× | |
| 07 | Centre-Val de Loire | ~300K | 0.95× | |
| 08 | Provence-Alpes-Côte d'Azur | ~600K | 0.94× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.94× | |
| 10 | Nouvelle-Aquitaine | ~700K | 0.93× | |
| 11 | Normandy | ~400K | 0.92× | |
| 12 | Pays de la Loire | ~400K | 0.90× | |
| 13 | Brittany | ~400K | 0.90× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile operating system | Technology & Electronics | 10.48× | ||
| 02 | Personal digital assistant | Technology & Electronics | 9.41× | ||
| 03 | Call of Duty: Modern Warfare 3 | Games | 8.90× | ||
| 04 | Warcraft | Games | 7.78× | ||
| 05 | Mobile banking | Business & Career | 6.92× | ||
| 06 | Gaming computer | Technology & Electronics | 6.19× | ||
| 07 | Digital Trends | Technology & Electronics | 6.15× | ||
| 08 | PC game | Games | 6.04× | ||
| 09 | Gaming | Games | 5.87× | ||
| 10 | Epic Games | Games | 5.45× | ||
| 11 | Smart device | Technology & Electronics | 5.45× | ||
| 12 | Call of Duty | Games | 4.81× | ||
| 13 | Twitch | Games | 4.76× | ||
| 14 | Beauty & Fashion | Beauty & Wellness | 4.68× | ||
| 15 | Fortnite | Games | 3.74× | ||
| 16 | Instant Gaming | Games | 3.55× | ||
| 17 | League of Legends | Games | 3.46× | ||
| 18 | Gamer | Games | 3.42× | ||
| 19 | Mobile device | Technology & Electronics | 2.57× | ||
| 20 | TikTok | Internet & Social Media | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.33× | |
| Convenience Orientation | PREMIUM | 2.42× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Spirituality | BALANCE | 0.63× | |
| Creativity | OPEN | 0.63× |
Mobile game has an estimated audience of 8,717,787 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.3% of Mobile game fans are female, 51.7% are male, with an average age of 41.3 years.
Mobile game fans show strongest brand affinity for Twitch (4.76×), PC game (6.04×), and Gaming computer (6.19×) over the country average.
Mobile game fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on PC game (6.04×), Gaming computer (6.19×), Gaming (5.87×), and Epic Games (5.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.