Mobile game Audience in France
Mobile game has an estimated audience of 8,717,787 people in France. 48.3% are female, 51.7% are male, average age 41.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Twitch, PC game, Gaming computer, Epic Games, Gaming.
The average Mobile game fan in France is 41.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Twitch, PC game, Gaming computer, with strongest over-indexing on Twitch (4.76× the country average). Demographically, the Mobile game audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.3 |
| Estimated audience size | 8,717,787 |
Audience persona
The typical Mobile game fan in France is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,381,021 | 1.53× |
| Auvergne-Rhône-Alpes | 1,010,976 | 0.99× |
| Hauts-de-France | 916,692 | 1.2× |
| Grand Est | 912,048 | 1.29× |
| Occitanie | 716,778 | 0.95× |
| Nouvelle-Aquitaine | 651,920 | 0.85× |
| Provence-Alpes-Côte d'Azur | 555,012 | 0.86× |
| Pays de la Loire | 315,378 | 0.65× |
| Normandy | 297,198 | 0.7× |
| Brittany | 273,118 | 0.64× |
| Bourgogne-Franche-Comté | 267,258 | 0.76× |
| Centre-Val de Loire | 255,471 | 0.78× |
| Corsica | 78,472 | 1.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 4.76× | Games |
| PC game | 6.04× | Games |
| Gaming computer | 6.19× | Technology & Electronics |
| Epic Games | 5.45× | Games |
| Gaming | 5.87× | Games |
| Digital Trends | 6.15× | Technology & Electronics |
| Smart device | 5.45× | Technology & Electronics |
| Gamer | 3.42× | Games |
| TikTok | 1.78× | Internet & Social Media |
| Fortnite | 3.74× | Games |
| Personal digital assistant | 9.41× | Technology & Electronics |
| Mobile device | 2.57× | Technology & Electronics |
| Instant Gaming | 3.55× | Games |
| Call of Duty | 4.81× | Games |
| Mobile operating system | 10.48× | Technology & Electronics |
| Mobile banking | 6.92× | Business & Career |
| League of Legends | 3.46× | Games |
| Call of Duty: Modern Warfare 3 | 8.9× | Games |
| Warcraft | 7.78× | Games |
| Beauty & Fashion | 4.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Travelling | THRILL | 1.41 |
| Extroversion | THRILL | 1.35 |
| Social Media Usage | JOY | 1.17 |
| Need for Security | CONSERVATISM | 1.06 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in France
- Video games (15,623,127)
- Online games (6,393,162)
- First-person shooter games (5,958,993)
- Puzzle video games (4,973,685)
- Card games (4,940,010)
Frequently asked questions
How many fans does Mobile game have in France?
Mobile game has an estimated audience of 8,717,787 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Mobile game fans?
48.3% of Mobile game fans are female, 51.7% are male, with an average age of 41.3 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for Twitch (4.76×), PC game (6.04×), and Gaming computer (6.19×) over the country average.
Where do Mobile game fans live in France?
Mobile game fans in France are most concentrated in Île-de-France (reach 2,381,021), Auvergne-Rhône-Alpes (reach 1,010,976), and Hauts-de-France (reach 916,692). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on PC game (6.04×), Gaming computer (6.19×), Epic Games (5.45×), and Gaming (5.87×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.