A data profile of the people who buy, follow and care about Gaming in France — modelled from more than twelve digital signal sources. Gaming has an estimated audience of 2,641,334 people in France.
The average Gaming fan in France is 30.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (274.31× the country average).
Demographically, the Gaming audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gaming fan in France is more male, around 30.3 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gaming profile in France.
35.5% are female, 64.5% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 30.3 |
| Estimated audience size | 2,641,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Gaming audience comes from France.
| Country | Share |
|---|---|
| United States | 15.4% |
| China | 9.6% |
| India | 7.2% |
Where the Gaming audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.57× | |
| 02 | Grand Est | ~300K | 1.27× | |
| 03 | Île-de-France | ~600K | 1.22× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.12× | |
| 05 | Occitanie | ~200K | 0.99× | |
| 06 | Centre-Val de Loire | ~100K | 0.98× | |
| 07 | Auvergne-Rhône-Alpes | ~300K | 0.97× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.93× | |
| 09 | Normandy | ~100K | 0.92× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 11 | Pays de la Loire | ~100K | 0.80× | |
| 12 | Brittany | ~100K | 0.74× | |
| 13 | Corsica | ~9K | 0.72× |
The strongest cross-interests of the Gaming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 274.31× | ||
| 02 | Selfridges | Shopping | 254.06× | ||
| 03 | Plants vs. Zombies | Games | 97.35× | ||
| 04 | Marvel Universe | Games | 57.52× | ||
| 05 | Christmas tree | Kids & Family | 40.81× | ||
| 06 | Christmas Gift | Kids & Family | 33.35× | ||
| 07 | Girl power | Politics & Society | 29.46× | ||
| 08 | Broadcasting of sports events | Movies & TV | 10.39× | ||
| 09 | Livemusic | Music & Radio | 10.17× | ||
| 10 | Stand-up comedy | Movies & TV | 6.61× | ||
| 11 | Fine-art photography | Technology & Electronics | 6.52× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 6.39× | ||
| 13 | Batman | Movies & TV | 6.32× | ||
| 14 | Mobile game | Games | 5.87× | ||
| 15 | Travel photography | Technology & Electronics | 5.85× | ||
| 16 | Wildlife photography | Technology & Electronics | 5.68× | ||
| 17 | Google Drive | Technology & Electronics | 5.22× | ||
| 18 | BlaBlaCar | Cars & Mobility | 3.72× | ||
| 19 | TikTok | Internet & Social Media | 3.48× | ||
| 20 | Google Maps | Internet & Social Media | 3.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.56× | |
| Travelling | THRILL | 3.00× | |
| Patriotism | CONSERVATISM | 2.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Tradition | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.81× |
Gaming has an estimated audience of 2,641,334 people in France, concentrated in Île-de-France and Hauts-de-France.
35.5% of Gaming fans are female, 64.5% are male, with an average age of 30.3 years.
Gaming fans show strongest brand affinity for Love & Sex (274.31×), Christmas tree (40.81×), and Christmas Gift (33.35×) over the country average.
Gaming fans in France are most concentrated in Île-de-France (reach ~600K), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gaming itself, the audience over-indexes on Christmas tree (40.81×), Christmas Gift (33.35×), Plants vs. Zombies (97.35×), and Girl power (29.46×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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