A data profile of the people who buy, follow and care about Gaming in Spain — modelled from more than twelve digital signal sources. Gaming has an estimated audience of 2,168,589 people in Spain.
Gaming has an estimated audience of 2,168,589 people in Spain. 40.6% are female, 59.4% are male, average age 33.6. Top brand affinities: Mobile game, Non-fiction books, Steam, YouTube Music, Pokémon.
Top brand affinities include Mobile game, Non-fiction books, Steam, with strongest over-indexing on Mobile game (6.77× the country average).
Demographically, the Gaming audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Tradition, Risk Appetite.
The typical Gaming fan in Spain is more male, around 33.6 years old, with strong Tradition tendencies and a notable affinity for Mobile game.
The key figures that characterise the Gaming profile in Spain.
40.6% are female, 59.4% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 33.6 |
| Estimated audience size | 2,168,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Gaming audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.4% |
| China | 9.6% |
| India | 7.2% |
The strongest cross-interests of the Gaming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-fiction books | Literature | 8.74× | ||
| 02 | Jamie Lee Curtis | Movies & TV | 7.70× | ||
| 03 | Final Fantasy | Games | 7.49× | ||
| 04 | Super Mario Bros. | Games | 7.37× | ||
| 05 | Steam | Games | 6.80× | ||
| 06 | Mobile game | Games | 6.77× | ||
| 07 | Otaku | Literature | 6.30× | ||
| 08 | YouTube Music | Internet & Social Media | 5.96× | ||
| 09 | Pokémon | Games | 5.26× | ||
| 10 | Laptop | Technology & Electronics | 5.07× | ||
| 11 | Role-playing games | Games | 4.19× | ||
| 12 | Dancehalls | Music & Radio | 3.94× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 3.85× | ||
| 14 | Music festivals | Music & Radio | 3.53× | ||
| 15 | Musical theatre | Movies & TV | 2.88× | ||
| 16 | Superman | Movies & TV | 2.46× | ||
| 17 | Video games | Games | 2.26× | ||
| 18 | TikTok | Internet & Social Media | 2.24× | ||
| 19 | Music videos | Music & Radio | 1.93× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Risk Appetite | THRILL | 1.37× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Community Orientation | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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