Musical theatre Audience in Spain
Musical theatre has an estimated audience of 6,270,792 people in Spain. 58.1% are female, 41.9% are male, average age 45.2. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Pet store, Non-fiction books, Hacienda, Madrid, Magazines.
The average Musical theatre fan in Spain is 45.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Pet store, Non-fiction books, Hacienda, with strongest over-indexing on Pet store (4.17× the country average). Demographically, the Musical theatre audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Musical theatre fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.2 |
| Estimated audience size | 6,270,792 |
Audience persona
The typical Musical theatre fan in Spain is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Pet store.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 686,060 | 0.6× |
| Community of Madrid | 391,776 | 0.37× |
| Andalusia | 283,173 | 0.23× |
| Region of Murcia | 270,942 | 1.26× |
| Extremadura | 255,746 | 1.89× |
| Castilla-La Mancha | 222,845 | 0.88× |
| Principality of Asturias | 212,582 | 1.44× |
| Canary Islands | 198,199 | 0.63× |
| Aragon | 192,594 | 1.17× |
| Comunidad Valenciana | 192,297 | 0.27× |
| Cantabria | 189,496 | 2.4× |
| Castile and León | 188,773 | 0.69× |
| Navarre | 177,269 | 2.26× |
| Balearic Islands | 155,711 | 0.88× |
| Galicia | 149,858 | 0.51× |
| Basque Autonomous Country | 121,474 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 4.17× | Pets & Animals |
| Non-fiction books | 4.06× | Literature |
| Hacienda | 1.73× | Music & Radio |
| Madrid | 1.5× | Travel & Leisure |
| Magazines | 1.5× | Literature |
| Plaza Mayor | 1.61× | Music & Radio |
| Literature | 1.82× | Business & Career |
| Strategy games | 3.85× | Games |
| UEFA Champions League | 1.66× | Sports |
| Concerts | 1.82× | Music & Radio |
| Science fiction movies | 2.34× | Movies & TV |
| Dancehalls | 3.28× | Music & Radio |
| Ecotourism | 2.73× | Business & Career |
| Spotify | 1.66× | Internet & Social Media |
| Musical film | 2.56× | Movies & TV |
| Thriller movies | 2.04× | Movies & TV |
| Quality of life | 1.5× | Health |
| Fantasy movies | 2.54× | Movies & TV |
| Plays | 2.44× | Literature |
| Information technology | 2.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.36 |
| Tradition | CONSERVATISM | 1.3 |
| Community Orientation | OPEN | 1.29 |
| DIY Mentality | THRILL | 1.17 |
| Travelling | THRILL | 1.15 |
| Spirituality | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
See Musical theatre audiences in other countries
More Movies & TV audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Musical theatre have in Spain?
Musical theatre has an estimated audience of 6,270,792 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Musical theatre fans?
58.1% of Musical theatre fans are female, 41.9% are male, with an average age of 45.2 years.
Which brands do Musical theatre fans like most?
Musical theatre fans show strongest brand affinity for Pet store (4.17×), Non-fiction books (4.06×), and Hacienda (1.73×) over the country average.
Where do Musical theatre fans live in Spain?
Musical theatre fans in Spain are most concentrated in Catalonia (reach 686,060), Community of Madrid (reach 391,776), and Andalusia (reach 283,173). These three regions account for the largest share of the active audience.
What other brands do Musical theatre fans also like?
Beyond Musical theatre itself, the audience over-indexes on Non-fiction books (4.06×), Hacienda (1.73×), Madrid (1.5×), and Magazines (1.5×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.