Rascasse Audience Intelligence

Musical theatre Audience in United States

A data profile of the people who buy, follow and care about Musical theatre in United States — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 40,004,077 people in United States.

#412among Topic in United States#45in Movies & TV

The average Musical theatre fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Hobby Lobby, Musical film, with strongest over-indexing on YouTube Music (2.5× the country average).

Demographically, the Musical theatre audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Musical theatre fan in United States is more female, around 39.1 years old, with strong Individualism tendencies and a notable affinity for YouTube Music.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical theatre profile in United States.

Audience size
40M
in United States
Gender
55.1%♀
44.9% male
Age
39.1
average years
Country rank
#574
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical theatre fans

55.1% are female, 44.9% are male, average age 39.1.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Musical theatre audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.1
Estimated audience size40,004,077
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Musical theatre audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Musical theatre audience comes from United States.

Worldwide audience distribution share by country for Musical theatre
CountryShare
United States18.8%
Japan5.6%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

Musical theatre fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.47×
02Missouri~800K1.16×
03Pennsylvania~1.5M1.13×
04Iowa~400K1.13×
05Kansas~400K1.13×
06Idaho~200K1.13×
07Oklahoma~500K1.12×
08Nebraska~200K1.12×
09Indiana~800K1.09×
10California~5M1.08×
11Illinois~1.5M1.06×
12Kentucky~500K1.05×
13New Hampshire~200K1.05×
14Washington~800K1.04×
15Wisconsin~600K1.04×
16Florida~3M1.03×
17Texas~3.5M1.02×
18Arizona~800K1.02×
19Oregon~500K1.02×
20New York~2.5M1.01×
21Ohio~1M1.01×
22Michigan~1M1.01×
23Maryland~700K1.01×
24Minnesota~600K1.01×
25Hawaii~200K1.00×
26Georgia~1M0.99×
27Virginia~1M0.99×
28Massachusetts~800K0.99×
29Arkansas~300K0.99×
30New Jersey~1M0.97×
31Colorado~600K0.97×
32West Virginia~200K0.97×
33North Dakota~80K0.97×
34New Mexico~200K0.96×
35Rhode Island~100K0.96×
36North Carolina~1M0.95×
37Connecticut~400K0.94×
38Maine~100K0.94×
39South Dakota~90K0.94×
40Alaska~80K0.94×
41Tennessee~700K0.93×
42Nevada~400K0.92×
43Delaware~100K0.91×
44Vermont~60K0.91×
45South Carolina~500K0.90×
46Mississippi~300K0.90×
47Washington, District of Columbia~100K0.89×
48Louisiana~500K0.88×
49Montana~100K0.87×
50Alabama~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Musical theatre, United States
0.85×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musical theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musical theatre audience
#·InterestCategoryAffinity×
01Roots reggaeMusic & Radio4.25×
02YouTube MusicInternet & Social Media2.50×
03Western swingMusic & Radio2.46×
04LA FitnessSports2.27×
05Musical filmMovies & TV1.99×
06NBA FinalsSports1.95×
07DrumsMusic & Radio1.93×
08Bad BunnyMusic & Radio1.89×
09Mortgage calculatorHome & Garden1.86×
10Travel AdventuresTravel & Leisure1.83×
11Home decorating ideasHome & Garden1.83×
12OrchestraMusic & Radio1.79×
13Lace wigBeauty & Wellness1.75×
14Curly HairBeauty & Wellness1.72×
15Hobby LobbyHome & Garden1.71×
16NovelLiterature1.69×
17Home repairHome & Garden1.64×
18NBA playoffsSports1.63×
19CaseyMusic & Radio1.56×
20Wawa Inc.Shopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musical theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Musical theatre audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.33×
TraditionCONSERVATISM1.19×
Community OrientationOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Musical theatre audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Quality AwarenessPREMIUM0.70×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Musical theatre have in United States?

Musical theatre has an estimated audience of 40,004,077 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Musical theatre fans?

55.1% of Musical theatre fans are female, 44.9% are male, with an average age of 39.1 years.

03

Which brands do Musical theatre fans like most?

Musical theatre fans show strongest brand affinity for YouTube Music (2.5×), Hobby Lobby (1.71×), and Musical film (1.99×) over the country average.

04

Where do Musical theatre fans live in United States?

Musical theatre fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Musical theatre fans also like?

Beyond Musical theatre itself, the audience over-indexes on Hobby Lobby (1.71×), Musical film (1.99×), NBA Finals (1.95×), and LA Fitness (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Musical theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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