Rascasse Audience Intelligence

LA Fitness Target Market in United States

LA Fitness has an estimated audience of 18.5M people in United States.

#198among brands in United States#130in Sports

The average LA Fitness fan in United States is 36.9 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Illinois.

Top affinities include Crunch Fitness, Gold's Gym, Anytime Fitness, with strongest over-indexing on Crunch Fitness (3.89× the country average).

Demographically, the LA Fitness audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sports Activity.

The typical LA Fitness fan in United States is more female, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Crunch Fitness.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
18.5M
in United States
Gender
58.0%♀
42.0% male
Age
36.9
average years
Country rank
#1816
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of LA Fitness

58.0% are female, 42.0% are male, average age 36.9.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for LA Fitness audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.9
Estimated audience size18.5M
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the LA Fitness audience in United States
Age bracketShare%
16-2424%
25-3423%
35-4421%
45-5419%
55+12%
Fig. 04

Worldwide distribution

88.2%

of the worldwide LA Fitness audience comes from United States.

Worldwide audience distribution share by country for LA Fitness
CountryShare
United States88.2%
Canada9.5%
Brazil0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

LA Fitness customers by region in United States
#RegionReachAffinity×
01Illinois~3.5M4.78×
02New Jersey~2M4.20×
03Washington~1.5M4.03×
04Florida~4M3.40×
05Georgia~2M3.34×
06California~6.5M2.88×
07Maryland~900K2.66×
08Texas~3M2.40×
09New York~2.5M2.24×
10Minnesota~700K2.16×
11Arizona~900K2.15×
12Pennsylvania~1.5M1.92×
13Oregon~400K1.75×
14Rhode Island~90K1.59×
15Michigan~800K1.49×
16Connecticut~300K1.48×
17Virginia~600K1.22×
18Washington, District of Columbia~40K0.98×
19Ohio~600K0.88×
20Indiana~300K0.86×
21Massachusetts~300K0.76×
22Delaware~40K0.74×
23North Carolina~300K0.43×
24Tennessee~100K0.36×
25Alaska~10K0.31×
26Vermont~9K0.25×
27Kentucky~60K0.23×
28South Dakota~10K0.23×
29North Dakota~10K0.23×
30South Carolina~60K0.21×
31Montana~10K0.20×
32Nevada~30K0.17×
33Arkansas~30K0.17×
34West Virginia~20K0.17×
35Mississippi~30K0.16×
36Hawaii~10K0.16×
37Maine~10K0.16×
38New Hampshire~10K0.16×
39Idaho~20K0.15×
40Louisiana~40K0.14×
41New Mexico~20K0.14×
42Nebraska~20K0.14×
43Wisconsin~40K0.12×
44Oklahoma~30K0.12×
45Iowa~20K0.12×
46Kansas~20K0.12×
47Colorado~30K0.11×
48Alabama~30K0.11×
49Utah~20K0.11×
50Missouri~40K0.10×
Fig. 06

Affinity by region

Affinity by region — LA Fitness, United States
0.10×1.00×4.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the LA Fitness audience vs. the country average
#·InterestCategoryAffinity×
01Crunch FitnessSports3.89×
02Gold's GymSports3.43×
03Anytime FitnessSports3.26×
0424 Hour FitnessSports3.14×
05Planet FitnessSports2.88×
06Bodybuilding & FitnessSports2.38×
07Natural bodybuildingSports2.27×
08EquinoxPolitics & Society2.19×
09Kundalini yogaHealth2.19×
10Female bodybuildingSports2.14×
11MyFitnessPalSports2.12×
12General fitness trainingSports2.08×
13Fitness and figure competitionSports2.06×
14Muscle & FitnessSports1.88×
15RedfinHome & Garden1.82×
16Personal trainerSports1.73×
17Paleolithic dietHealth1.71×
18Crossfit TrainingSports1.62×
19High-intensity interval trainingSports1.55×
20Men's FitnessSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the LA Fitness audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the LA Fitness audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
MindfulnessBALANCE0.94×
IndividualismJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the LA Fitness audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Pet OwnershipJOY0.68×
TravellingTHRILL0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in LA Fitness over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/la-fitness-255342” · Methodology