Rascasse Audience Intelligence

LA Fitness Target Market in United States

A data profile of the people who buy, follow and care about LA Fitness in United States — modelled from more than twelve digital signal sources. LA Fitness has an estimated audience of 26,135,714 people in United States.

#115among Brand in United States#71in Sports

The average LA Fitness fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Planet Fitness, Crunch Fitness, 24 Hour Fitness, with strongest over-indexing on Planet Fitness (2.88× the country average).

Demographically, the LA Fitness audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LA Fitness fan in United States is more female, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LA Fitness profile in United States.

Audience size
26.1M
in United States
Gender
58.0%♀
42.0% male
Age
36.3
average years
Country rank
#1143
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LA Fitness

58.0% are female, 42.0% are male, average age 36.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for LA Fitness audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.3
Estimated audience size26,135,714
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the LA Fitness audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

89.2%

of the worldwide LA Fitness audience comes from United States.

Worldwide audience distribution share by country for LA Fitness
CountryShare
United States89.2%
Canada8.6%
Mexico0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LA Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

LA Fitness customers by region in United States
#RegionReachAffinity×
01Illinois~4M4.78×
02New Jersey~3M4.20×
03Washington~2M4.03×
04Florida~6M3.40×
05Georgia~2.5M3.34×
06California~8.5M2.88×
07Maryland~1M2.66×
08Texas~5.5M2.40×
09New York~3.5M2.24×
10Minnesota~800K2.16×
11Arizona~1M2.15×
12Pennsylvania~1.5M1.92×
13Oregon~500K1.75×
14Rhode Island~100K1.59×
15Michigan~1M1.49×
16Connecticut~400K1.48×
17Virginia~800K1.22×
18Washington, District of Columbia~80K0.98×
19Ohio~700K0.88×
20Indiana~400K0.86×
21Massachusetts~400K0.76×
22Delaware~50K0.74×
23North Carolina~300K0.43×
24Tennessee~200K0.36×
25Alaska~20K0.31×
26Vermont~10K0.25×
27Kentucky~80K0.23×
28South Dakota~10K0.23×
29North Dakota~10K0.23×
30South Carolina~80K0.21×
31Montana~10K0.20×
32Nevada~50K0.17×
33Arkansas~40K0.17×
34West Virginia~20K0.17×
35Mississippi~30K0.16×
36Hawaii~20K0.16×
37New Hampshire~20K0.16×
38Maine~20K0.16×
39Idaho~20K0.15×
40Louisiana~50K0.14×
41New Mexico~20K0.14×
42Nebraska~20K0.14×
43Wisconsin~50K0.12×
44Oklahoma~40K0.12×
45Iowa~30K0.12×
46Kansas~30K0.12×
47Colorado~50K0.11×
48Alabama~40K0.11×
49Utah~30K0.11×
50Missouri~40K0.10×
Fig. 06

Affinity by region

Affinity by region — LA Fitness, United States
0.10×1.00×4.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LA Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LA Fitness audience
#·InterestCategoryAffinity×
01Venom (band)Music & Radio4.01×
02Crunch FitnessSports3.89×
03Gold's GymSports3.43×
04Anytime FitnessSports3.26×
0524 Hour FitnessSports3.14×
06Planet FitnessSports2.88×
07Bodybuilding & FitnessSports2.38×
08Natural bodybuildingSports2.27×
09EquinoxPolitics & Society2.19×
10Female bodybuildingSports2.14×
11MyFitnessPalSports2.12×
12General fitness trainingSports2.08×
13Fitness and figure competitionSports2.06×
14Muscle & FitnessSports1.88×
15RedfinHome & Garden1.82×
16Personal trainerSports1.73×
17Paleolithic dietHealth1.71×
18Crossfit TrainingSports1.62×
19High-intensity interval trainingSports1.55×
20Men's FitnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LA Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LA Fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
MindfulnessBALANCE0.94×
IndividualismJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LA Fitness audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Pet OwnershipJOY0.68×
TravellingTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LA Fitness's target market in United States?

LA Fitness's target market in United States covers an estimated 26,135,714 people, concentrated in California and Florida.

02

What is the gender split and age of LA Fitness customers?

58.0% of the LA Fitness audience are female, 42.0% are male, with an average age of 36.3 years.

03

Which brands do LA Fitness fans like most?

LA Fitness fans show strongest brand affinity for Planet Fitness (2.88×), Crunch Fitness (3.89×), and 24 Hour Fitness (3.14×) over the country average.

04

Where do LA Fitness fans live in United States?

LA Fitness fans in United States are most concentrated in California (reach ~8.5M), Florida (reach ~6M), and Texas (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do LA Fitness fans also like?

Beyond LA Fitness itself, the audience over-indexes on Crunch Fitness (3.89×), 24 Hour Fitness (3.14×), Anytime Fitness (3.26×), and Muscle & Fitness (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See LA Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LA Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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