LA Fitness Audience in United States
LA Fitness has an estimated audience of 26,673,068 people in United States. 58.0% are female, 42.0% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Crunch Fitness, 24 Hour Fitness, Anytime Fitness, Muscle & Fitness.
The average LA Fitness fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Crunch Fitness, 24 Hour Fitness, with strongest over-indexing on Planet Fitness (2.88× the country average). Demographically, the LA Fitness audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of LA Fitness fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 36.3 |
| Estimated audience size | 26,673,068 |
Audience persona
The typical LA Fitness fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 8,359,677 | 2.85× |
| Texas | 6,199,213 | 2.7× |
| Florida | 5,951,677 | 3.3× |
| Illinois | 4,057,107 | 4.57× |
| New York | 3,298,471 | 2.21× |
| Georgia | 2,812,588 | 3.42× |
| New Jersey | 2,627,079 | 3.87× |
| Washington | 1,842,331 | 3.44× |
| Pennsylvania | 1,786,193 | 1.99× |
| Maryland | 1,271,590 | 2.77× |
| Michigan | 1,156,835 | 1.66× |
| Arizona | 958,344 | 1.76× |
| Virginia | 874,731 | 1.35× |
| Minnesota | 807,203 | 2.11× |
| Ohio | 605,964 | 0.74× |
| Indiana | 482,368 | 0.99× |
| Oregon | 470,796 | 1.54× |
| Connecticut | 435,879 | 1.63× |
| Massachusetts | 405,004 | 0.77× |
| North Carolina | 370,066 | 0.46× |
| Tennessee | 168,055 | 0.31× |
| Rhode Island | 127,856 | 1.51× |
| South Carolina | 95,376 | 0.24× |
| Washington, District of Columbia | 86,955 | 1.08× |
| Kentucky | 75,196 | 0.22× |
| Delaware | 56,343 | 0.77× |
| Wisconsin | 53,087 | 0.13× |
| Nevada | 52,165 | 0.2× |
| Colorado | 51,263 | 0.12× |
| Louisiana | 49,805 | 0.14× |
| Missouri | 45,930 | 0.11× |
| Alabama | 39,129 | 0.11× |
| Arkansas | 38,020 | 0.17× |
| Oklahoma | 34,700 | 0.12× |
| Mississippi | 28,372 | 0.13× |
| Utah | 21,820 | 0.09× |
| Iowa | 21,187 | 0.1× |
| Kansas | 20,844 | 0.1× |
| West Virginia | 15,654 | 0.13× |
| New Mexico | 14,661 | 0.11× |
| Idaho | 14,413 | 0.11× |
| Hawaii | 13,176 | 0.11× |
| New Hampshire | 13,165 | 0.13× |
| Nebraska | 11,100 | 0.08× |
| Maine | 9,395 | 0.1× |
| Montana | 5,451 | 0.07× |
| South Dakota | 4,388 | 0.07× |
| North Dakota | 4,117 | 0.08× |
| Vermont | 3,963 | 0.08× |
| Wyoming | 3,703 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 2.88× | Sports |
| Crunch Fitness | 3.89× | Sports |
| 24 Hour Fitness | 3.14× | Sports |
| Anytime Fitness | 3.26× | Sports |
| Muscle & Fitness | 1.88× | Sports |
| Bodybuilding & Fitness | 2.38× | Sports |
| Personal trainer | 1.73× | Sports |
| Men's Fitness | 1.52× | Sports |
| Natural bodybuilding | 2.27× | Sports |
| Venom (band) | 4.01× | Music & Radio |
| Fitness and figure competition | 2.06× | Sports |
| Equinox | 2.19× | Politics & Society |
| Female bodybuilding | 2.14× | Sports |
| MyFitnessPal | 2.12× | Sports |
| General fitness training | 2.08× | Sports |
| Redfin | 1.82× | Home & Garden |
| Paleolithic diet | 1.71× | Health |
| Crossfit Training | 1.62× | Sports |
| High-intensity interval training | 1.55× | Sports |
| Kundalini yoga | 2.19× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Luxury Orientation | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Early Adopter Mentality | POWER | 1.61 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.7% |
| Canada | 8.6% |
| Mexico | 0.4% |
See LA Fitness audiences in other countries
More Sports audiences in United States
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Frequently asked questions
How many fans does LA Fitness have in United States?
LA Fitness has an estimated audience of 26,673,068 people in United States, concentrated in California and Texas.
What is the gender split and age of LA Fitness fans?
58.0% of LA Fitness fans are female, 42.0% are male, with an average age of 36.3 years.
Which brands do LA Fitness fans like most?
LA Fitness fans show strongest brand affinity for Planet Fitness (2.88×), Crunch Fitness (3.89×), and 24 Hour Fitness (3.14×) over the country average.
Where do LA Fitness fans live in United States?
LA Fitness fans in United States are most concentrated in California (reach 8,359,677), Texas (reach 6,199,213), and Florida (reach 5,951,677). These three regions account for the largest share of the active audience.
What other brands do LA Fitness fans also like?
Beyond LA Fitness itself, the audience over-indexes on Crunch Fitness (3.89×), 24 Hour Fitness (3.14×), Anytime Fitness (3.26×), and Muscle & Fitness (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LA Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.