Rascasse Audience Intelligence

Planet Fitness Target Market in United States

A data profile of the people who buy, follow and care about Planet Fitness in United States — modelled from more than twelve digital signal sources. Planet Fitness has an estimated audience of 61,935,304 people in United States.

#23among Brand in United States#19in Sports

The average Planet Fitness fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.36× the country average).

Demographically, the Planet Fitness audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planet Fitness fan in United States is more female, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planet Fitness profile in United States.

Audience size
61.9M
in United States
Gender
57.9%♀
42.1% male
Age
35.8
average years
Country rank
#271
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Planet Fitness

57.9% are female, 42.1% are male, average age 35.8.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Planet Fitness audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.8
Estimated audience size61,935,304
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Planet Fitness audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Planet Fitness audience comes from United States.

Worldwide audience distribution share by country for Planet Fitness
CountryShare
United States82.4%
Canada5.6%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planet Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Planet Fitness customers by region in United States
#RegionReachAffinity×
01Massachusetts~2M1.55×
02Rhode Island~300K1.55×
03Pennsylvania~3M1.46×
04New Jersey~2M1.41×
05South Carolina~1.5M1.36×
06Connecticut~800K1.31×
07Ohio~2.5M1.30×
08Delaware~200K1.29×
09North Carolina~2.5M1.28×
10Michigan~2M1.28×
11New York~4.5M1.23×
12Illinois~2.5M1.22×
13New Hampshire~300K1.22×
14Georgia~2M1.16×
15Maryland~1M1.15×
16Florida~5M1.14×
17Indiana~1.5M1.13×
18Texas~6M1.12×
19Kentucky~900K1.11×
20New Mexico~300K1.11×
21Tennessee~1.5M1.05×
22Virginia~1.5M1.04×
23Washington~1.5M1.03×
24Oregon~700K1.02×
25California~7M1.00×
26Missouri~1M0.98×
27Minnesota~900K0.97×
28Wisconsin~900K0.94×
29Louisiana~700K0.94×
30Colorado~900K0.91×
31Arizona~1M0.90×
32Maine~200K0.90×
33Wyoming~80K0.88×
34Mississippi~400K0.86×
35West Virginia~200K0.86×
36Arkansas~400K0.85×
37Nebraska~300K0.85×
38Alabama~700K0.83×
39Nevada~500K0.83×
40Kansas~400K0.82×
41Alaska~100K0.78×
42Oklahoma~500K0.74×
43Iowa~400K0.73×
44Washington, District of Columbia~100K0.70×
45Idaho~200K0.67×
46Montana~100K0.65×
47Hawaii~200K0.61×
48North Dakota~80K0.61×
49Utah~300K0.59×
50South Dakota~80K0.55×
Fig. 06

Affinity by region

Affinity by region — Planet Fitness, United States
0.55×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planet Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planet Fitness audience
#·InterestCategoryAffinity×
01Rugby leagueSports3.39×
02AdventureTravel & Leisure2.76×
03EnergyHome & Garden2.62×
04CelebrityMovies & TV2.40×
05SportsSports2.36×
06Outdoor recreationSports2.35×
07Arts and musicArts & Culture2.32×
08EntertainmentMovies & TV2.28×
09MusicBusiness & Career2.23×
10PetsPets & Animals2.18×
11MoviesMovies & TV2.17×
12FoodFood & Beverages2.13×
13Food and drinkFood & Beverages2.11×
14ReadingLiterature2.08×
15Live eventsMusic & Radio2.08×
16Consumer electronicsTechnology & Electronics2.06×
17GamesGames2.00×
18ClothingFashion & Accessoires1.79×
19Fitness and wellnessSports1.76×
20ShoppingShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planet Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planet Fitness audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.56×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planet Fitness audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
Quality AwarenessPREMIUM0.73×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Planet Fitness's target market in United States?

Planet Fitness's target market in United States covers an estimated 61,935,304 people, concentrated in California and Texas.

02

What is the gender split and age of Planet Fitness customers?

57.9% of the Planet Fitness audience are female, 42.1% are male, with an average age of 35.8 years.

03

Which brands do Planet Fitness fans like most?

Planet Fitness fans show strongest brand affinity for Sports (2.36×), Arts and music (2.32×), and Music (2.23×) over the country average.

04

Where do Planet Fitness fans live in United States?

Planet Fitness fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Planet Fitness fans also like?

Beyond Planet Fitness itself, the audience over-indexes on Arts and music (2.32×), Music (2.23×), Food and drink (2.11×), and Outdoor recreation (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Planet Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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