Planet Fitness Audience in United States

Planet Fitness logo

Planet Fitness has an estimated audience of 61,935,304 people in United States. 57.9% are female, 42.1% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Sports, Arts and music, Music, Food and drink, Outdoor recreation.

The average Planet Fitness fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.36× the country average). Demographically, the Planet Fitness audience skews more female with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Planet Fitness fans

Demographic split for Planet Fitness audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.8
Estimated audience size61,935,304

Audience persona

The typical Planet Fitness fan in United States is more female, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Planet Fitness in United States
RegionReachAffinity
California6,603,4100.97×
Texas6,007,7311.13×
Florida5,107,4681.22×
New York4,130,5081.19×
Pennsylvania3,017,3751.45×
Ohio2,681,1381.41×
Illinois2,565,2101.24×
North Carolina2,505,8481.34×
Michigan2,212,6481.37×
New Jersey2,168,8651.38×
Georgia1,982,9841.04×
Massachusetts1,822,5631.49×
Virginia1,655,9861.1×
Indiana1,376,9331.22×
South Carolina1,355,3041.45×
Tennessee1,316,2081.06×
Washington1,241,6101×
Maryland1,233,0821.16×
Arizona1,055,2600.83×
Missouri1,052,9301.05×
Wisconsin924,7180.99×
Kentucky894,5721.15×
Colorado887,0830.91×
Connecticut825,6811.33×
Minnesota822,0330.93×
Louisiana820,0311.03×
Alabama718,0950.83×
Oregon711,2921×
Oklahoma548,9750.8×
Nevada461,3420.77×
Mississippi460,8790.9×
Arkansas434,3020.85×
Kansas408,6490.84×
Iowa393,1600.77×
New Mexico367,8161.18×
Utah332,4880.6×
Rhode Island292,9151.49×
New Hampshire287,0261.18×
Nebraska273,5150.88×
West Virginia245,1420.85×
Delaware214,9631.26×
Maine202,2750.91×
Idaho197,6220.64×
Hawaii142,6790.54×
Washington, District of Columbia129,5690.7×
Montana99,4490.58×
Alaska86,3020.65×
North Dakota74,8780.59×
South Dakota68,5890.48×
Vermont64,9210.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planet Fitness audience
BrandAffinityCategory
Sports2.36×Sports
Arts and music2.32×Arts & Culture
Music2.23×Business & Career
Food and drink2.11×Food & Beverages
Outdoor recreation2.35×Sports
Movies2.17×Movies & TV
Entertainment2.28×Movies & TV
Food2.13×Food & Beverages
Reading2.08×Literature
Pets2.18×Pets & Animals
Consumer electronics2.06×Technology & Electronics
Live events2.08×Music & Radio
Games2×Games
Celebrity2.4×Movies & TV
Adventure2.76×Travel & Leisure
Fitness and wellness1.76×Sports
Rugby league3.39×Sports
Clothing1.79×Fashion & Accessoires
Energy2.62×Home & Garden
Shopping1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planet Fitness audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.25
Family OrientationCONSERVATISM1.23
MindfulnessBALANCE1.2
Healthy LifestyleBALANCE1.17
Sports ActivityPOWER1.15
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Planet Fitness
CountryShare
United States82.7%
Canada5.4%
Mexico2.1%

See Planet Fitness audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Planet Fitness have in United States?

Planet Fitness has an estimated audience of 61,935,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Planet Fitness fans?

57.9% of Planet Fitness fans are female, 42.1% are male, with an average age of 35.8 years.

Which brands do Planet Fitness fans like most?

Planet Fitness fans show strongest brand affinity for Sports (2.36×), Arts and music (2.32×), and Music (2.23×) over the country average.

Where do Planet Fitness fans live in United States?

Planet Fitness fans in United States are most concentrated in California (reach 6,603,410), Texas (reach 6,007,731), and Florida (reach 5,107,468). These three regions account for the largest share of the active audience.

What other brands do Planet Fitness fans also like?

Beyond Planet Fitness itself, the audience over-indexes on Arts and music (2.32×), Music (2.23×), Food and drink (2.11×), and Outdoor recreation (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.