Rascasse Audience Intelligence

Reading Audience in United States

A data profile of the people who buy, follow and care about Reading in United States — modelled from more than twelve digital signal sources. Reading has an estimated audience of 163,438,928 people in United States.

#11among Lifestyle cluster in United States#12among Topic in United States#1in Literature

The average Reading fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Bass guitar, with strongest over-indexing on Planet Fitness (2.08× the country average).

Demographically, the Reading audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reading fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Literature · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reading profile in United States.

Audience size
163.4M
in United States
Gender
53.2%♀
46.8% male
Age
39.1
average years
Country rank
#18
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reading fans

53.2% are female, 46.8% are male, average age 39.1.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Reading audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.1
Estimated audience size163,438,928
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Reading audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4919%
50+23%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Reading audience comes from United States.

Worldwide audience distribution share by country for Reading
CountryShare
United States22.3%
Japan8.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reading audience in United States is strongest.

Fig. 05

Top regions by affinity

Reading fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~8.5M2.65×
02Massachusetts~5M2.32×
03Oklahoma~2.5M1.44×
04Florida~15M1.37×
05Texas~17M1.19×
06Arizona~4M1.18×
07New Hampshire~800K1.17×
08Georgia~6M1.15×
09Alabama~2.5M1.13×
10California~20M1.12×
11Michigan~5M1.12×
12New Mexico~900K1.09×
13Vermont~300K1.08×
14North Carolina~5.5M1.07×
15Indiana~3M1.06×
16Ohio~5M1.04×
17Kentucky~2M1.04×
18Mississippi~1.5M1.01×
19Kansas~1.5M1.01×
20South Carolina~2.5M1.00×
21Maryland~3M0.99×
22Arkansas~1.5M0.99×
23New Jersey~4M0.98×
24Delaware~400K0.97×
25Tennessee~3M0.96×
26Washington~3M0.96×
27Nevada~1.5M0.96×
28Virginia~4M0.95×
29Louisiana~2M0.94×
30West Virginia~700K0.93×
31North Dakota~300K0.93×
32New York~8.5M0.91×
33Missouri~2.5M0.86×
34Utah~1M0.85×
35South Dakota~300K0.85×
36Illinois~4.5M0.84×
37Connecticut~1.5M0.84×
38Minnesota~2M0.83×
39Iowa~1M0.83×
40Alaska~300K0.83×
41Oregon~1.5M0.82×
42Idaho~700K0.82×
43Nebraska~700K0.81×
44Rhode Island~400K0.81×
45Washington, District of Columbia~400K0.81×
46Colorado~2M0.80×
47Hawaii~500K0.78×
48Wisconsin~2M0.77×
49Maine~400K0.74×
50Montana~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Reading, United States
0.69×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reading audience
#·InterestCategoryAffinity×
01FunkoKids & Family3.29×
02ClarinetMusic & Radio3.09×
03SaxophoneMusic & Radio2.98×
04Universal StudiosMovies & TV2.80×
05CelloMusic & Radio2.70×
06Diaper bagKids & Family2.56×
07Largemouth bassFood & Beverages2.40×
08Planet FitnessSports2.08×
09ViolinMusic & Radio1.97×
10MetaphysicsBusiness & Career1.96×
11Bass guitarMusic & Radio1.93×
12Tabletop gameGames1.87×
13LumberHome & Garden1.83×
14Fly fishingSports1.80×
15OtakuLiterature1.80×
16Golf ChannelSports1.75×
17Anime conventionLiterature1.65×
18CarpentryHome & Garden1.58×
19Electric guitarMusic & Radio1.51×
20Acoustic guitarMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reading audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
IndividualismJOY1.21×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reading audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reading have in United States?

Reading has an estimated audience of 163,438,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reading fans?

53.2% of Reading fans are female, 46.8% are male, with an average age of 39.1 years.

03

Which brands do Reading fans like most?

Reading fans show strongest brand affinity for Planet Fitness (2.08×), Diaper bag (2.56×), and Bass guitar (1.93×) over the country average.

04

Where do Reading fans live in United States?

Reading fans in United States are most concentrated in California (reach ~20M), Texas (reach ~17M), and Florida (reach ~15M). These three regions account for the largest share of the active audience.

05

What other brands do Reading fans also like?

Beyond Reading itself, the audience over-indexes on Diaper bag (2.56×), Bass guitar (1.93×), Metaphysics (1.96×), and Clarinet (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Reading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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