Reading Audience in United States

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Reading has an estimated audience of 163,438,928 people in United States. 53.2% are female, 46.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: JYSK, Planet Fitness, Personal care, Diaper bag, Ed Sheeran.

The average Reading fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JYSK, Planet Fitness, Personal care, with strongest over-indexing on JYSK (2176.47× the country average). Demographically, the Reading audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Lifestyle cluster

Demographics of Reading fans

Demographic split for Reading audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.1
Estimated audience size163,438,928

Audience persona

The typical Reading fan in United States is balanced, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for JYSK.

Top regions in United States

Top regions ranked by reach for Reading in United States
RegionReachAffinity
California22,771,3771.27×
Texas19,134,1371.36×
Florida17,010,0001.63×
Pennsylvania8,460,0002.02×
New York8,432,4200.92×
Georgia6,123,4431.22×
North Carolina5,181,1201.05×
Ohio5,140,2491.02×
Michigan5,061,7501.18×
Massachusetts4,950,0001.55×
Illinois4,510,1140.83×
Arizona4,428,5121.33×
New Jersey3,925,8120.94×
Virginia3,828,5370.96×
Washington3,494,5551.07×
Tennessee3,473,7471.06×
Indiana3,248,9151.09×
Maryland2,873,1811.02×
Alabama2,790,5371.22×
Oklahoma2,790,0001.64×
South Carolina2,406,3020.98×
Missouri2,224,9420.84×
Colorado2,199,1470.85×
Kentucky2,037,2610.99×
Louisiana2,028,5500.96×
Minnesota1,941,9260.83×
Nevada1,714,6931.08×
Wisconsin1,713,6390.7×
Oregon1,601,2010.85×
Arkansas1,395,8391.04×
Mississippi1,331,8200.99×
Connecticut1,330,4990.81×
Kansas1,246,9380.97×
Utah1,198,2820.82×
Iowa1,125,1970.84×
New Mexico962,8971.17×
West Virginia730,2020.96×
Idaho661,4520.81×
Nebraska611,6130.75×
New Hampshire569,5490.88×
Hawaii528,7390.75×
Washington, District of Columbia437,2350.89×
Delaware421,7760.94×
Maine397,6560.68×
Rhode Island395,3120.76×
Montana297,8370.66×
Alaska297,2150.85×
North Dakota296,3190.88×
South Dakota248,5650.66×
Vermont217,0960.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reading audience
BrandAffinityCategory
JYSK2176.47×Home & Garden
Planet Fitness3.7×Sports
Personal care3.73×Health
Diaper bag5.28×Kids & Family
Ed Sheeran10.81×Music & Radio
Etsy3.53×Fashion & Accessoires
Used car3.55×Cars & Mobility
Bass guitar3.47×Music & Radio
Nightlife4.26×Arts & Culture
Golden State Warriors3.36×Sports
Alpine skiing4.46×Sports
Miami Heat3.68×Sports
Metaphysics3.03×Business & Career
Largemouth bass5.24×Food & Beverages
Hobby Lobby2×Home & Garden
Golf Channel3.09×Sports
Artificial nails4.07×Beauty & Wellness
Violin3.55×Music & Radio
Food storage5.9×Home & Garden
Prada4.24×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reading audience
TraitClusterScore
Luxury OrientationPREMIUM1.28
Sports ActivityPOWER1.23
Pet OwnershipJOY1.12
Community OrientationOPEN1.11
Social Media UsageJOY1.11
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Reading
CountryShare
United States22.3%
Japan8.3%
India5.8%

See Reading audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Reading have in United States?

Reading has an estimated audience of 163,438,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Reading fans?

53.2% of Reading fans are female, 46.8% are male, with an average age of 39.1 years.

Which brands do Reading fans like most?

Reading fans show strongest brand affinity for JYSK (2176.47×), Planet Fitness (3.7×), and Personal care (3.73×) over the country average.

Where do Reading fans live in United States?

Reading fans in United States are most concentrated in California (reach 22,771,377), Texas (reach 19,134,137), and Florida (reach 17,010,000). These three regions account for the largest share of the active audience.

What other brands do Reading fans also like?

Beyond Reading itself, the audience over-indexes on Planet Fitness (3.7×), Personal care (3.73×), Diaper bag (5.28×), and Ed Sheeran (10.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.