Rascasse Audience Intelligence

Acoustic guitar Audience in United States

A data profile of the people who buy, follow and care about Acoustic guitar in United States — modelled from more than twelve digital signal sources. Acoustic guitar has an estimated audience of 27,251,148 people in United States.

#739among Topic in United States#61in Music & Radio

The average Acoustic guitar fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vicky Pattison, Music, Movies, with strongest over-indexing on Vicky Pattison (1852.8× the country average).

Demographically, the Acoustic guitar audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acoustic guitar fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Vicky Pattison.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acoustic guitar profile in United States.

Audience size
27.3M
in United States
Gender
37.9%♀
62.1% male
Age
35.1
average years
Country rank
#1077
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Acoustic guitar fans

37.9% are female, 62.1% are male, average age 35.1.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Acoustic guitar audience in United States
MetricValue
Female37.9%
Male62.1%
Average age35.1
Estimated audience size27,251,148
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Acoustic guitar audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3915%
40-4915%
50+17%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Acoustic guitar audience comes from United States.

Worldwide audience distribution share by country for Acoustic guitar
CountryShare
United States28.4%
Japan5.8%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acoustic guitar audience in United States is strongest.

Fig. 05

Top regions by affinity

Acoustic guitar fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~500K1.35×
02West Virginia~200K1.34×
03Arkansas~300K1.29×
04Oklahoma~400K1.28×
05Tennessee~700K1.25×
06Indiana~600K1.17×
07New Mexico~200K1.15×
08Alabama~400K1.13×
09Mississippi~300K1.12×
10Montana~80K1.12×
11Utah~300K1.11×
12Missouri~500K1.08×
13Idaho~100K1.08×
14Maine~100K1.08×
15Texas~2.5M1.07×
16North Carolina~900K1.06×
17Vermont~50K1.05×
18Ohio~900K1.03×
19Oregon~300K1.03×
20Arizona~600K1.02×
21Kansas~200K1.01×
22Alaska~60K1.01×
23California~3M1.00×
24Georgia~800K0.99×
25New Hampshire~100K0.99×
26Pennsylvania~900K0.98×
27Washington~500K0.98×
28Nebraska~100K0.98×
29North Dakota~50K0.98×
30Minnesota~400K0.97×
31Louisiana~300K0.97×
32South Carolina~400K0.96×
33Iowa~200K0.96×
34South Dakota~60K0.96×
35Michigan~700K0.93×
36Colorado~400K0.93×
37Wisconsin~400K0.93×
38Nevada~200K0.93×
39Illinois~800K0.91×
40Virginia~600K0.90×
41Connecticut~200K0.88×
42Hawaii~100K0.87×
43Massachusetts~500K0.84×
44Rhode Island~70K0.84×
45Florida~1.5M0.83×
46New Jersey~600K0.82×
47Delaware~60K0.80×
48Maryland~400K0.79×
49New York~1M0.77×
50Washington, District of Columbia~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Acoustic guitar, United States
0.59×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acoustic guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acoustic guitar audience
#·InterestCategoryAffinity×
01Vicky PattisonMovies & TV1852.80×
02HarmonicaMusic & Radio5.10×
03Electronic musical instrumentMusic & Radio5.07×
04Guitar amplifierMusic & Radio4.77×
05Music schoolMusic & Radio4.52×
06Vocal musicMusic & Radio4.23×
07Music educationMusic & Radio4.19×
08Pokémon (video game series)Games3.71×
09OtakuLiterature3.62×
10Recording studioMusic & Radio3.61×
11DrumsMusic & Radio2.95×
12Electric guitarMusic & Radio2.81×
13Bass guitarMusic & Radio2.59×
14KPop Demon HuntersMovies & TV2.32×
15Popular musicMusic & Radio2.14×
16Jazz musicMusic & Radio1.88×
17Blues musicMusic & Radio1.86×
18MoviesMovies & TV1.62×
19MusicBusiness & Career1.60×
20ReadingLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acoustic guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acoustic guitar audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.68×
Quality AwarenessPREMIUM1.57×
SustainabilityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acoustic guitar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Community OrientationOPEN0.92×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Acoustic guitar have in United States?

Acoustic guitar has an estimated audience of 27,251,148 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Acoustic guitar fans?

37.9% of Acoustic guitar fans are female, 62.1% are male, with an average age of 35.1 years.

03

Which brands do Acoustic guitar fans like most?

Acoustic guitar fans show strongest brand affinity for Vicky Pattison (1852.8×), Music (1.6×), and Movies (1.62×) over the country average.

04

Where do Acoustic guitar fans live in United States?

Acoustic guitar fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Acoustic guitar fans also like?

Beyond Acoustic guitar itself, the audience over-indexes on Music (1.6×), Movies (1.62×), Music school (4.52×), and Reading (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Acoustic guitar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Acoustic guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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