Rascasse Audience Intelligence

Drums Audience in United States

A data profile of the people who buy, follow and care about Drums in United States — modelled from more than twelve digital signal sources. Drums has an estimated audience of 29,823,904 people in United States.

#647among Topic in United States#55in Music & Radio

The average Drums fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Musical instrument, Bass guitar, with strongest over-indexing on Planet Fitness (3× the country average).

Demographically, the Drums audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drums fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drums profile in United States.

Audience size
29.8M
in United States
Gender
42.9%♀
57.1% male
Age
36.8
average years
Country rank
#934
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drums fans

42.9% are female, 57.1% are male, average age 36.8.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Drums audience in United States
MetricValue
Female42.9%
Male57.1%
Average age36.8
Estimated audience size29,823,904
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Drums audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Drums audience comes from United States.

Worldwide audience distribution share by country for Drums
CountryShare
United States22.3%
Japan5.6%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drums audience in United States is strongest.

Fig. 05

Top regions by affinity

Drums fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.46×
02Pennsylvania~1.5M1.44×
03Louisiana~500K1.35×
04South Carolina~600K1.31×
05Texas~3.5M1.28×
06California~4M1.23×
07North Carolina~1M1.21×
08Georgia~1M1.20×
09Alabama~500K1.18×
10New Jersey~900K1.17×
11Arkansas~300K1.16×
12Oklahoma~400K1.14×
13Virginia~800K1.08×
14Maryland~600K1.08×
15Kentucky~400K1.08×
16New York~2M1.07×
17Nebraska~200K1.07×
18Florida~2M1.06×
19Indiana~600K1.05×
20New Mexico~200K1.05×
21Illinois~1M1.04×
22Connecticut~300K1.02×
23Tennessee~600K1.00×
24Massachusetts~600K0.99×
25Kansas~200K0.98×
26Delaware~80K0.98×
27Ohio~900K0.97×
28West Virginia~100K0.97×
29Arizona~600K0.96×
30Utah~300K0.96×
31Missouri~500K0.95×
32Hawaii~100K0.95×
33Washington~600K0.94×
34South Dakota~60K0.92×
35Michigan~700K0.91×
36Rhode Island~90K0.90×
37Nevada~300K0.89×
38Iowa~200K0.89×
39Alaska~60K0.89×
40Oregon~300K0.88×
41North Dakota~50K0.87×
42Montana~70K0.85×
43Colorado~400K0.82×
44Idaho~100K0.82×
45New Hampshire~100K0.81×
46Wisconsin~400K0.80×
47Minnesota~300K0.80×
48Maine~90K0.80×
49Vermont~40K0.79×
50Washington, District of Columbia~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Drums, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drums audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drums audience
#·InterestCategoryAffinity×
01Food storageHome & Garden3.87×
02Princess PollyFashion & Accessoires3.77×
03Hiking trailsSports3.48×
04ClarinetMusic & Radio3.32×
05CelloMusic & Radio3.28×
06SaxophoneMusic & Radio3.24×
07Percussion instrumentMusic & Radio3.23×
08LabradorPets & Animals3.21×
09Diaper bagKids & Family3.16×
10ViolinMusic & Radio3.10×
11Planet FitnessSports3.00×
12Miniature SchnauzerPets & Animals2.99×
13Acoustic guitarMusic & Radio2.95×
14Bass guitarMusic & Radio2.94×
15PianoMusic & Radio2.94×
16Musical instrumentMusic & Radio2.60×
17Electric guitarMusic & Radio2.60×
18OtakuLiterature2.39×
19Musical theatreMovies & TV1.93×
20NBA FinalsSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drums audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drums audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Early Adopter MentalityPOWER1.21×
SustainabilityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drums audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Family OrientationCONSERVATISM0.80×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drums have in United States?

Drums has an estimated audience of 29,823,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drums fans?

42.9% of Drums fans are female, 57.1% are male, with an average age of 36.8 years.

03

Which brands do Drums fans like most?

Drums fans show strongest brand affinity for Planet Fitness (3×), Musical instrument (2.6×), and Bass guitar (2.94×) over the country average.

04

Where do Drums fans live in United States?

Drums fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Drums fans also like?

Beyond Drums itself, the audience over-indexes on Musical instrument (2.6×), Bass guitar (2.94×), Piano (2.94×), and Electric guitar (2.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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