Drums Audience in United States

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Drums has an estimated audience of 29,823,904 people in United States. 42.9% are female, 57.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Vocal harmony, Governor of Michigan, Wok.

The average Drums fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (12.48× the country average). Demographically, the Drums audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Drums fans

Demographic split for Drums audience in United States
MetricValue
Female42.9%
Male57.1%
Average age36.8
Estimated audience size29,823,904

Audience persona

The typical Drums fan in United States is more male, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Drums in United States
RegionReachAffinity
California4,167,2841.27×
Texas3,123,5331.22×
Florida2,429,2301.2×
New York1,993,9651.2×
Pennsylvania1,247,6721.24×
North Carolina1,133,9691.26×
Georgia1,133,5381.23×
Illinois1,057,9181.06×
Ohio903,4940.98×
New Jersey899,8481.19×
Virginia823,6791.13×
Michigan759,2510.97×
Tennessee667,9941.12×
Washington624,3301.04×
Massachusetts619,0231.05×
Indiana579,6701.06×
Arizona576,2350.95×
Maryland558,7791.09×
South Carolina555,9291.24×
Louisiana520,6421.35×
Alabama480,5121.15×
Missouri469,3590.98×
Colorado412,5580.88×
Kentucky369,2960.99×
Minnesota367,4780.86×
Oklahoma360,8101.09×
Mississippi357,1541.45×
Wisconsin348,5570.78×
Oregon314,1110.92×
Connecticut311,0021.04×
Arkansas292,5711.19×
Nevada264,1380.92×
Utah254,6330.95×
Kansas226,1050.96×
Iowa225,7750.92×
New Mexico162,6291.09×
Nebraska144,9490.97×
West Virginia129,5960.93×
Idaho117,1420.78×
Hawaii116,7420.91×
New Hampshire86,1600.73×
Rhode Island82,9250.87×
Maine80,6940.76×
Delaware74,9950.91×
Washington, District of Columbia74,4320.83×
Montana65,0190.79×
South Dakota53,5780.78×
Alaska45,1620.71×
North Dakota43,5680.71×
Vermont36,4880.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drums audience
BrandAffinityCategory
Goop12.48×Internet & Social Media
Grinch8.42×Movies & TV
Vocal harmony9.48×Music & Radio
Governor of Michigan14.9×Politics & Society
Wok11.32×Food & Beverages
Hibachi13.49×Food & Beverages
Google Home10.14×Technology & Electronics
Fairy godmother11.64×Literature
Gift registry19.84×Kids & Family
Dog breed1.72×Pets & Animals
Historic site6.08×Arts & Culture
Grace Slick11.83×Music & Radio
headspace12.01×Health
No Escape (1994 film)13.97×Movies & TV
Cherish (group)13.46×Music & Radio
TV Fanatic12.71×Movies & TV
Hipster11.27×Politics & Society
El Paso County, Colorado13.91×Travel & Leisure
Combat sport1.68×Sports
La Jolla8.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drums audience
TraitClusterScore
SustainabilityBALANCE1.28
Early Adopter MentalityPOWER1.28
LGBTQ+ IdentityOPEN1.19
Design AffinityPREMIUM1.15
Risk AppetiteTHRILL1.07
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Drums
CountryShare
United States22.3%
Japan5.6%
China5.0%

See Drums audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Drums have in United States?

Drums has an estimated audience of 29,823,904 people in United States, concentrated in California and Texas.

What is the gender split and age of Drums fans?

42.9% of Drums fans are female, 57.1% are male, with an average age of 36.8 years.

Which brands do Drums fans like most?

Drums fans show strongest brand affinity for Goop (12.48×), Grinch (8.42×), and Vocal harmony (9.48×) over the country average.

Where do Drums fans live in United States?

Drums fans in United States are most concentrated in California (reach 4,167,284), Texas (reach 3,123,533), and Florida (reach 2,429,230). These three regions account for the largest share of the active audience.

What other brands do Drums fans also like?

Beyond Drums itself, the audience over-indexes on Grinch (8.42×), Vocal harmony (9.48×), Governor of Michigan (14.9×), and Wok (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.