Drums Audience in Germany
Drums has an estimated audience of 4,306,709 people in Germany. 44.7% are female, 55.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Unique Gifts, Birthday Gifts, Icon (magazine), Esra Erol.
The average Drums fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Unique Gifts, Birthday Gifts, with strongest over-indexing on Dog breed (2.36× the country average). Demographically, the Drums audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Drums fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 38.5 |
| Estimated audience size | 4,306,709 |
Audience persona
The typical Drums fan in Germany is more male, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 965,248 | 1.02× |
| Bayern | 750,151 | 1.08× |
| Baden-Württemberg | 707,922 | 1.2× |
| Niedersachsen | 473,256 | 1.13× |
| Hessen | 298,267 | 0.91× |
| Rheinland-Pfalz | 242,888 | 1.13× |
| Sachsen | 208,392 | 0.99× |
| Berlin | 171,582 | 0.89× |
| Schleswig-Holstein | 137,305 | 0.89× |
| Brandenburg | 130,204 | 0.97× |
| Thüringen | 120,027 | 1.09× |
| Sachsen-Anhalt | 101,625 | 0.91× |
| Hamburg | 85,920 | 0.88× |
| Mecklenburg-Vorpommern | 67,856 | 0.83× |
| Saarland | 63,372 | 1.2× |
| Bremen | 32,057 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.36× | Pets & Animals |
| Unique Gifts | 1.69× | Shopping |
| Birthday Gifts | 1.68× | Kids & Family |
| Icon (magazine) | 1.91× | Arts & Culture |
| Esra Erol | 4.12× | Movies & TV |
| Snow White (Fables) | 1.65× | Literature |
| Corona (band) | 1.73× | Music & Radio |
| KLIX (AM) | 1.74× | Music & Radio |
| Staycation | 2.6× | Home & Garden |
| Scratching post | 3.96× | Pets & Animals |
| Jason Clarke (actor) | 2.95× | Movies & TV |
| Grinch | 1.5× | Movies & TV |
| Fatteh | 5.33× | Food & Beverages |
| Italian Riviera | 1.6× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 3.18× | Literature |
| Final Fantasy XIII (13) | 8.46× | Games |
| Oktay Kaynarca | 3.24× | Movies & TV |
| Hudson, New York | 2.61× | Travel & Leisure |
| Hatten | 2.39× | Travel & Leisure |
| Kieser Training | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.29 |
| Sports Activity | POWER | 1.27 |
| Sustainability | BALANCE | 1.18 |
| Risk Appetite | THRILL | 1.12 |
| Indulgence | JOY | 1.11 |
| Extroversion | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
See Drums audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drums have in Germany?
Drums has an estimated audience of 4,306,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drums fans?
44.7% of Drums fans are female, 55.3% are male, with an average age of 38.5 years.
Which brands do Drums fans like most?
Drums fans show strongest brand affinity for Dog breed (2.36×), Unique Gifts (1.69×), and Birthday Gifts (1.68×) over the country average.
Where do Drums fans live in Germany?
Drums fans in Germany are most concentrated in Nordrhein-Westfalen (reach 965,248), Bayern (reach 750,151), and Baden-Württemberg (reach 707,922). These three regions account for the largest share of the active audience.
What other brands do Drums fans also like?
Beyond Drums itself, the audience over-indexes on Unique Gifts (1.69×), Birthday Gifts (1.68×), Icon (magazine) (1.91×), and Esra Erol (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.