A data profile of the people who buy, follow and care about Drums in Brazil — modelled from more than twelve digital signal sources. Drums has an estimated audience of 4,777,980 people in Brazil.
Drums has an estimated audience of 4,777,980 people in Brazil. 52.2% are female, 47.8% are male, average age 40.0. Top brand affinities: Blues music, Rock music, Minivans, Pizza, Online poker.
Top brand affinities include Blues music, Rock music, Minivans, with strongest over-indexing on Blues music (3.2× the country average).
Demographically, the Drums audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Drums fan in Brazil is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Blues music.
The key figures that characterise the Drums profile in Brazil.
52.2% are female, 47.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.0 |
| Estimated audience size | 4,777,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Drums audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
The strongest cross-interests of the Drums audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ibanez | Music & Radio | 4.46× | ||
| 02 | Ukulele | Music & Radio | 3.75× | ||
| 03 | Minivans | Cars & Mobility | 3.44× | ||
| 04 | Blues music | Music & Radio | 3.20× | ||
| 05 | Reptiles | Pets & Animals | 2.94× | ||
| 06 | Piano | Music & Radio | 2.86× | ||
| 07 | Soulmate | Kids & Family | 2.70× | ||
| 08 | Online poker | Games | 2.58× | ||
| 09 | AC/DC | Music & Radio | 2.04× | ||
| 10 | Axl Rose | Music & Radio | 2.01× | ||
| 11 | Casino games | Games | 1.97× | ||
| 12 | Drawing | Home & Garden | 1.84× | ||
| 13 | Manga | Literature | 1.78× | ||
| 14 | Pizza | Food & Beverages | 1.69× | ||
| 15 | Cruises | Travel & Leisure | 1.69× | ||
| 16 | Rock music | Music & Radio | 1.59× | ||
| 17 | Comics | Literature | 1.59× | ||
| 18 | One Piece | Movies & TV | 1.55× | ||
| 19 | Reggaeton | Music & Radio | 1.55× | ||
| 20 | Michael Jackson | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.21× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.