A data profile of the people who buy, follow and care about Drums in Spain — modelled from more than twelve digital signal sources. Drums has an estimated audience of 3,121,274 people in Spain.
Drums has an estimated audience of 3,121,274 people in Spain. 45.1% are female, 54.9% are male, average age 43.4. Top brand affinities: WhatsApp, Piano, Volunteering, Thomann, Violin.
Top brand affinities include WhatsApp, Piano, Volunteering, with strongest over-indexing on WhatsApp (1.86× the country average).
Demographically, the Drums audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Tradition, Individualism.
The typical Drums fan in Spain is balanced, around 43.4 years old, with strong Tradition tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Drums profile in Spain.
45.1% are female, 54.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 43.4 |
| Estimated audience size | 3,121,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Drums audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
The strongest cross-interests of the Drums audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 4.52× | ||
| 02 | Violin | Music & Radio | 3.61× | ||
| 03 | Piano | Music & Radio | 3.37× | ||
| 04 | Satire | Literature | 3.26× | ||
| 05 | Volunteering | Politics & Society | 3.23× | ||
| 06 | Folk music | Music & Radio | 2.57× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 2.50× | ||
| 08 | Wildlife photography | Technology & Electronics | 2.26× | ||
| 09 | One Piece | Movies & TV | 2.26× | ||
| 10 | Travel photography | Technology & Electronics | 2.20× | ||
| 11 | Betfair | Games | 2.14× | ||
| 12 | Real property | Home & Garden | 2.11× | ||
| 13 | Fine-art photography | Technology & Electronics | 2.04× | ||
| 14 | Abstract art | Arts & Culture | 2.03× | ||
| 15 | Rosalia | Music & Radio | 1.96× | ||
| 16 | Internet & Social Media | 1.86× | |||
| 17 | Innovation | Business & Career | 1.67× | ||
| 18 | Local food | Food & Beverages | 1.66× | ||
| 19 | Distilled beverage | Food & Beverages | 1.55× | ||
| 20 | Podcast | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.38× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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