A data profile of the people who buy, follow and care about Folk music in Spain — modelled from more than twelve digital signal sources. Folk music has an estimated audience of 2,361,166 people in Spain.
The average Folk music fan in Spain is 45.5 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Flower child, Internet celebrity, Charity shop, with strongest over-indexing on Flower child (14.51× the country average).
Demographically, the Folk music audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Folk music fan in Spain is balanced, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Flower child.
The key figures that characterise the Folk music profile in Spain.
53.2% are female, 46.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.5 |
| Estimated audience size | 2,361,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Folk music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| India | 5.5% |
| United Kingdom | 5.0% |
Where the Folk music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.22× | |
| 02 | Navarre | ~30K | 1.06× | |
| 03 | Cantabria | ~30K | 1.05× | |
| 04 | Extremadura | ~50K | 1.02× | |
| 05 | Community of Madrid | ~400K | 1.00× | |
| 06 | Region of Murcia | ~80K | 1.00× | |
| 07 | Principality of Asturias | ~50K | 0.99× | |
| 08 | Basque Autonomous Country | ~90K | 0.97× | |
| 09 | Aragon | ~60K | 0.97× | |
| 10 | Catalonia | ~400K | 0.96× | |
| 11 | Balearic Islands | ~60K | 0.96× | |
| 12 | Castilla-La Mancha | ~90K | 0.95× | |
| 13 | Canary Islands | ~100K | 0.94× | |
| 14 | Castile and León | ~100K | 0.94× | |
| 15 | Galicia | ~100K | 0.92× | |
| 16 | Comunidad Valenciana | ~200K | 0.88× | |
| 17 | Andalusia | ~400K | 0.85× |
The strongest cross-interests of the Folk music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kombucha | Food & Beverages | 16.98× | ||
| 02 | Flower child | Kids & Family | 14.51× | ||
| 03 | Charity shop | Fashion & Accessoires | 8.74× | ||
| 04 | Internet celebrity | Internet & Social Media | 6.72× | ||
| 05 | Zendaya | Movies & TV | 5.56× | ||
| 06 | Bohemia | Travel & Leisure | 5.33× | ||
| 07 | Bohemianism | Fashion & Accessoires | 4.76× | ||
| 08 | Instrumental | Music & Radio | 4.73× | ||
| 09 | Acoustic guitar | Music & Radio | 4.07× | ||
| 10 | Indie pop | Music & Radio | 3.62× | ||
| 11 | Amplifier | Technology & Electronics | 3.33× | ||
| 12 | Jacob Elordi | Movies & TV | 3.00× | ||
| 13 | Livemusic | Music & Radio | 2.91× | ||
| 14 | Athlete | Music & Radio | 2.85× | ||
| 15 | Harry Potter | Movies & TV | 2.69× | ||
| 16 | TikTok | Internet & Social Media | 1.80× | ||
| 17 | Technology | Technology & Electronics | 1.69× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Hacienda | Music & Radio | 1.63× | ||
| 20 | Entertainment | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.16× | |
| Tradition | CONSERVATISM | 1.66× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Quality Awareness | PREMIUM | 0.67× | |
| DIY Mentality | THRILL | 0.72× |
Folk music has an estimated audience of 2,361,166 people in Spain, concentrated in Catalonia and Andalusia.
53.2% of Folk music fans are female, 46.8% are male, with an average age of 45.5 years.
Folk music fans show strongest brand affinity for Flower child (14.51×), Internet celebrity (6.72×), and Charity shop (8.74×) over the country average.
Folk music fans in Spain are most concentrated in Catalonia (reach ~400K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Folk music itself, the audience over-indexes on Internet celebrity (6.72×), Charity shop (8.74×), Athlete (2.85×), and Kombucha (16.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Folk music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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