A data profile of the people who buy, follow and care about Indie pop in Spain — modelled from more than twelve digital signal sources. Indie pop has an estimated audience of 3,052,325 people in Spain.
The average Indie pop fan in Spain is 37.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
The key figures that characterise the Indie pop profile in Spain.
58.0% are female, 42.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.7 |
| Estimated audience size | 3,052,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 15% |
of the worldwide Indie pop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.3% |
| China | 5.8% |
Where the Indie pop audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.17× | |
| 02 | Principality of Asturias | ~70K | 1.04× | |
| 03 | Cantabria | ~40K | 1.03× | |
| 04 | Aragon | ~80K | 1.02× | |
| 05 | Navarre | ~40K | 1.02× | |
| 06 | Extremadura | ~70K | 1.01× | |
| 07 | Region of Murcia | ~100K | 0.99× | |
| 08 | Catalonia | ~500K | 0.98× | |
| 09 | Galicia | ~100K | 0.96× | |
| 10 | Castilla-La Mancha | ~100K | 0.96× | |
| 11 | Balearic Islands | ~80K | 0.95× | |
| 12 | Comunidad Valenciana | ~300K | 0.94× | |
| 13 | Canary Islands | ~100K | 0.93× | |
| 14 | Castile and León | ~100K | 0.93× | |
| 15 | Basque Autonomous Country | ~100K | 0.93× | |
| 16 | Community of Madrid | ~400K | 0.87× | |
| 17 | Andalusia | ~500K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Indie pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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