Rascasse Audience Intelligence

Indie pop Audience in United States

A data profile of the people who buy, follow and care about Indie pop in United States — modelled from more than twelve digital signal sources. Indie pop has an estimated audience of 13,936,939 people in United States.

#73among Musical genre in United States#1709among Topic in United States#166in Music & Radio

The average Indie pop fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indie pop profile in United States.

Audience size
13.9M
in United States
Gender
56.4%♀
43.6% male
Age
31.5
average years
Country rank
#2535
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indie pop fans

56.4% are female, 43.6% are male, average age 31.5.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Indie pop audience in United States
MetricValue
Female56.4%
Male43.6%
Average age31.5
Estimated audience size13,936,939
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Indie pop audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Indie pop audience comes from United States.

Worldwide audience distribution share by country for Indie pop
CountryShare
United States20.2%
Italy6.3%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indie pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Indie pop fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.42×
02Hawaii~70K1.25×
03Texas~1.5M1.18×
04Washington~300K1.16×
05Utah~100K1.14×
06Virginia~400K1.10×
07Georgia~500K1.09×
08Massachusetts~300K1.09×
09Maryland~300K1.09×
10New York~800K1.08×
11New Jersey~400K1.07×
12Illinois~500K1.06×
13Oregon~200K1.05×
14Nevada~100K1.05×
15Missouri~200K1.04×
16North Carolina~400K1.03×
17Minnesota~200K1.03×
18Nebraska~70K1.03×
19Kansas~100K1.02×
20Alaska~30K1.02×
21Arizona~300K1.01×
22Kentucky~200K1.01×
23Indiana~300K1.00×
24Wisconsin~200K1.00×
25Vermont~20K1.00×
26Oklahoma~200K0.99×
27North Dakota~30K0.99×
28Iowa~100K0.98×
29Pennsylvania~500K0.97×
30Rhode Island~40K0.97×
31Washington, District of Columbia~40K0.97×
32South Dakota~30K0.97×
33Connecticut~100K0.96×
34Arkansas~100K0.96×
35Idaho~70K0.96×
36Montana~40K0.96×
37Delaware~40K0.96×
38Florida~900K0.95×
39Ohio~400K0.95×
40New Mexico~70K0.95×
41West Virginia~60K0.95×
42Maine~50K0.95×
43Michigan~300K0.94×
44Tennessee~300K0.94×
45South Carolina~200K0.94×
46Colorado~200K0.92×
47Mississippi~100K0.92×
48New Hampshire~50K0.92×
49Alabama~200K0.91×
50Louisiana~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Indie pop, United States
0.89×1.00×1.42×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indie pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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