Indie pop Audience in United States
Indie pop has an estimated audience of 13,936,939 people in United States. 56.4% are female, 43.6% are male, average age 31.5. Top regions: California, Texas, Florida.
The average Indie pop fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Indie pop audience skews more female with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Indie pop fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 31.5 |
| Estimated audience size | 13,936,939 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,249,020 | 1.47× |
| Texas | 1,431,727 | 1.19× |
| Florida | 973,728 | 1.03× |
| New York | 895,617 | 1.15× |
| Illinois | 517,330 | 1.11× |
| Georgia | 457,881 | 1.07× |
| Pennsylvania | 446,407 | 0.95× |
| Ohio | 415,866 | 0.97× |
| North Carolina | 411,266 | 0.98× |
| New Jersey | 387,658 | 1.09× |
| Virginia | 386,749 | 1.14× |
| Michigan | 361,982 | 0.99× |
| Washington | 360,821 | 1.29× |
| Massachusetts | 318,394 | 1.16× |
| Arizona | 298,916 | 1.05× |
| Maryland | 276,757 | 1.15× |
| Tennessee | 275,264 | 0.98× |
| Indiana | 261,766 | 1.03× |
| Missouri | 253,512 | 1.13× |
| Wisconsin | 211,066 | 1.01× |
| Minnesota | 199,672 | 1× |
| Colorado | 192,376 | 0.88× |
| Kentucky | 187,197 | 1.07× |
| South Carolina | 185,284 | 0.88× |
| Oregon | 185,192 | 1.16× |
| Alabama | 156,712 | 0.8× |
| Oklahoma | 146,514 | 0.95× |
| Utah | 145,735 | 1.17× |
| Nevada | 142,644 | 1.06× |
| Louisiana | 142,049 | 0.79× |
| Connecticut | 133,801 | 0.96× |
| Iowa | 113,511 | 0.99× |
| Kansas | 108,288 | 0.99× |
| Arkansas | 97,249 | 0.85× |
| Mississippi | 88,757 | 0.77× |
| Hawaii | 81,874 | 1.37× |
| Nebraska | 70,944 | 1.02× |
| Idaho | 65,409 | 0.94× |
| West Virginia | 56,176 | 0.87× |
| New Mexico | 54,890 | 0.79× |
| Rhode Island | 42,752 | 0.96× |
| Maine | 42,727 | 0.86× |
| Washington, District of Columbia | 41,466 | 0.99× |
| New Hampshire | 38,237 | 0.7× |
| Montana | 33,996 | 0.88× |
| Alaska | 29,248 | 0.98× |
| Delaware | 26,104 | 0.68× |
| South Dakota | 25,166 | 0.78× |
| North Dakota | 24,504 | 0.86× |
| Wyoming | 23,710 | 1.15× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.81 |
| Sustainability | BALANCE | 1.47 |
| Tradition | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.39 |
| Extroversion | THRILL | 1.35 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.3% |
| China | 5.8% |
See Indie pop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indie pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.