Rhythm and blues music Audience in United States
Rhythm and blues music has an estimated audience of 83,645,489 people in United States. 52.6% are female, 47.4% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Quinceañera (telenovela), Rhianna (singer), Cynthia Erivo, Parenting styles, Caroline Kennedy.
The average Rhythm and blues music fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quinceañera (telenovela), Rhianna (singer), Cynthia Erivo, with strongest over-indexing on Quinceañera (telenovela) (1.53× the country average). Demographically, the Rhythm and blues music audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rhythm and blues music fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 37.0 |
| Estimated audience size | 83,645,489 |
Audience persona
The typical Rhythm and blues music fan in United States is balanced, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Quinceañera (telenovela).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 9,300,740 | 1.01× |
| Texas | 7,850,397 | 1.09× |
| Florida | 6,086,273 | 1.07× |
| New York | 5,150,654 | 1.1× |
| North Carolina | 4,456,385 | 1.77× |
| Georgia | 4,262,381 | 1.65× |
| Pennsylvania | 2,949,596 | 1.05× |
| Ohio | 2,874,328 | 1.12× |
| Virginia | 2,832,354 | 1.39× |
| South Carolina | 2,717,089 | 2.16× |
| Illinois | 2,710,082 | 0.97× |
| Michigan | 2,406,388 | 1.1× |
| New Jersey | 2,294,952 | 1.08× |
| Louisiana | 2,251,342 | 2.09× |
| Maryland | 2,190,279 | 1.52× |
| Alabama | 2,176,130 | 1.86× |
| Tennessee | 1,958,138 | 1.17× |
| Indiana | 1,654,589 | 1.08× |
| Arizona | 1,488,855 | 0.87× |
| Mississippi | 1,372,639 | 1.99× |
| Missouri | 1,367,578 | 1.01× |
| Massachusetts | 1,367,130 | 0.83× |
| Washington | 1,244,226 | 0.74× |
| Kentucky | 1,080,912 | 1.03× |
| Oklahoma | 1,000,834 | 1.08× |
| Connecticut | 972,600 | 1.16× |
| Wisconsin | 946,966 | 0.75× |
| Colorado | 914,239 | 0.69× |
| Minnesota | 855,425 | 0.71× |
| Arkansas | 814,062 | 1.18× |
| Nevada | 790,474 | 0.98× |
| Kansas | 681,621 | 1.03× |
| Oregon | 577,971 | 0.6× |
| Utah | 499,371 | 0.67× |
| Iowa | 479,229 | 0.7× |
| Delaware | 411,402 | 1.78× |
| West Virginia | 296,417 | 0.76× |
| Hawaii | 294,168 | 0.82× |
| Washington, District of Columbia | 282,750 | 1.12× |
| Nebraska | 279,020 | 0.67× |
| New Mexico | 272,607 | 0.65× |
| Rhode Island | 245,665 | 0.92× |
| Idaho | 213,848 | 0.51× |
| New Hampshire | 137,383 | 0.42× |
| Alaska | 110,925 | 0.62× |
| Maine | 108,028 | 0.36× |
| South Dakota | 90,142 | 0.47× |
| Montana | 83,268 | 0.36× |
| North Dakota | 82,606 | 0.48× |
| Wyoming | 54,950 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quinceañera (telenovela) | 1.53× | Movies & TV |
| Rhianna (singer) | 1.59× | Music & Radio |
| Cynthia Erivo | 1.53× | Movies & TV |
| Parenting styles | 1.51× | Kids & Family |
| Caroline Kennedy | 1.66× | Politics & Society |
| Spider-Man: Brand New Day | 1.5× | Literature |
| Neil Diamond | 1.6× | Music & Radio |
| Melissa Gilbert | 1.61× | Movies & TV |
| War (band) | 1.62× | Music & Radio |
| Linda Ronstadt | 1.84× | Music & Radio |
| Valerie Bertinelli | 1.6× | Movies & TV |
| John Ritter | 1.53× | Movies & TV |
| Barry Manilow | 1.51× | Music & Radio |
| coffee shop | 1.55× | Food & Beverages |
| FunTrivia | 1.8× | Games |
| Anne Boleyn | 1.67× | Politics & Society |
| Jermaine Jackson | 1.74× | Music & Radio |
| Karen Carpenter | 1.69× | Music & Radio |
| Bingo card | 1.76× | Games |
| Kenneth Copeland | 1.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.13 |
| LGBTQ+ Identity | OPEN | 1.03 |
| Extroversion | THRILL | 1 |
| Social Media Usage | JOY | 0.99 |
| Design Affinity | PREMIUM | 0.97 |
| Healthy Lifestyle | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
See Rhythm and blues music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Popular music (76,331,778)
- Country music (73,755,917)
Frequently asked questions
How many fans does Rhythm and blues music have in United States?
Rhythm and blues music has an estimated audience of 83,645,489 people in United States, concentrated in California and Texas.
What is the gender split and age of Rhythm and blues music fans?
52.6% of Rhythm and blues music fans are female, 47.4% are male, with an average age of 37.0 years.
Which brands do Rhythm and blues music fans like most?
Rhythm and blues music fans show strongest brand affinity for Quinceañera (telenovela) (1.53×), Rhianna (singer) (1.59×), and Cynthia Erivo (1.53×) over the country average.
Where do Rhythm and blues music fans live in United States?
Rhythm and blues music fans in United States are most concentrated in California (reach 9,300,740), Texas (reach 7,850,397), and Florida (reach 6,086,273). These three regions account for the largest share of the active audience.
What other brands do Rhythm and blues music fans also like?
Beyond Rhythm and blues music itself, the audience over-indexes on Rhianna (singer) (1.59×), Cynthia Erivo (1.53×), Parenting styles (1.51×), and Caroline Kennedy (1.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.