Rascasse Audience Intelligence

Rhythm and blues music Audience in United States

A data profile of the people who buy, follow and care about Rhythm and blues music in United States — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 83,645,489 people in United States.

#4among Musical genre in United States#102among Topic in United States#6in Music & Radio

The average Rhythm and blues music fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quinceañera (telenovela), Rhianna (singer), Parenting styles, with strongest over-indexing on Quinceañera (telenovela) (1.53× the country average).

Demographically, the Rhythm and blues music audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rhythm and blues music fan in United States is balanced, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Quinceañera (telenovela).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhythm and blues music profile in United States.

Audience size
83.6M
in United States
Gender
52.6%♀
47.4% male
Age
37.0
average years
Country rank
#126
Topic in United States
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhythm and blues music fans

52.6% are female, 47.4% are male, average age 37.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Rhythm and blues music audience in United States
MetricValue
Female52.6%
Male47.4%
Average age37.0
Estimated audience size83,645,489
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Rhythm and blues music audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Rhythm and blues music audience comes from United States.

Worldwide audience distribution share by country for Rhythm and blues music
CountryShare
United States24.9%
Brazil5.1%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhythm and blues music audience in United States is strongest.

Fig. 05

Top regions by affinity

Rhythm and blues music fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M2.01×
02South Carolina~2.5M1.89×
03Mississippi~1M1.77×
04Alabama~2M1.70×
05North Carolina~4M1.68×
06Maryland~2.5M1.60×
07Georgia~4M1.53×
08Delaware~400K1.52×
09Virginia~3M1.44×
10Washington, District of Columbia~300K1.29×
11Arkansas~900K1.28×
12Connecticut~1M1.18×
13New York~5.5M1.12×
14Texas~8M1.10×
15New Jersey~2.5M1.10×
16Kentucky~1M1.09×
17Tennessee~2M1.07×
18Pennsylvania~3M1.06×
19Indiana~1.5M1.06×
20Ohio~2.5M1.05×
21Missouri~1.5M1.05×
22Michigan~2.5M1.03×
23Illinois~3M1.02×
24Oklahoma~900K1.02×
25California~9.5M1.01×
26Florida~5.5M1.00×
27Kansas~700K1.00×
28Nevada~800K0.93×
29Rhode Island~200K0.92×
30New Mexico~400K0.87×
31Hawaii~300K0.87×
32Arizona~1.5M0.85×
33West Virginia~300K0.85×
34Alaska~200K0.84×
35Massachusetts~1.5M0.83×
36North Dakota~100K0.80×
37Vermont~100K0.79×
38Wisconsin~1M0.78×
39South Dakota~200K0.78×
40Washington~1.5M0.77×
41Nebraska~300K0.77×
42Minnesota~900K0.74×
43Utah~600K0.74×
44Montana~200K0.74×
45Colorado~1M0.73×
46Oregon~700K0.73×
47Iowa~500K0.72×
48Idaho~300K0.71×
49New Hampshire~200K0.69×
50Maine~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Rhythm and blues music, United States
0.69×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhythm and blues music audience
#·InterestCategoryAffinity×
01Linda RonstadtMusic & Radio1.84×
02FunTriviaGames1.80×
03Jermaine JacksonMusic & Radio1.74×
04Karen CarpenterMusic & Radio1.69×
05Caroline KennedyPolitics & Society1.66×
06War (band)Music & Radio1.62×
07Melissa GilbertMovies & TV1.61×
08Neil DiamondMusic & Radio1.60×
09Valerie BertinelliMovies & TV1.60×
10Rhianna (singer)Music & Radio1.59×
11Sissy SpacekMovies & TV1.58×
12The Pink Panther (2006 film)Movies & TV1.56×
13coffee shopFood & Beverages1.55×
14Quinceañera (telenovela)Movies & TV1.53×
15Cynthia ErivoMovies & TV1.53×
16John RitterMovies & TV1.53×
17Carnation (brand)Food & Beverages1.52×
18Parenting stylesKids & Family1.51×
19Barry ManilowMusic & Radio1.51×
20Spider-Man: Brand New DayLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhythm and blues music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhythm and blues music audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Family OrientationCONSERVATISM0.93×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhythm and blues music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Career OrientationPOWER0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhythm and blues music have in United States?

Rhythm and blues music has an estimated audience of 83,645,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rhythm and blues music fans?

52.6% of Rhythm and blues music fans are female, 47.4% are male, with an average age of 37.0 years.

03

Which brands do Rhythm and blues music fans like most?

Rhythm and blues music fans show strongest brand affinity for Quinceañera (telenovela) (1.53×), Rhianna (singer) (1.59×), and Parenting styles (1.51×) over the country average.

04

Where do Rhythm and blues music fans live in United States?

Rhythm and blues music fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~8M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rhythm and blues music fans also like?

Beyond Rhythm and blues music itself, the audience over-indexes on Rhianna (singer) (1.59×), Parenting styles (1.51×), Cynthia Erivo (1.53×), and Spider-Man: Brand New Day (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Rhythm and blues music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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