A data profile of the people who buy, follow and care about FunTrivia in United States — modelled from more than twelve digital signal sources. FunTrivia has an estimated audience of 1,686,622 people in United States.
The average FunTrivia fan in United States is 48.9 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, California, Illinois.
Top brand affinities include FedEx, Vehicle insurance, ExxonMobil, with strongest over-indexing on FedEx (9.66× the country average).
Demographically, the FunTrivia audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical FunTrivia fan in United States is more female, around 48.9 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the FunTrivia profile in United States.
61.5% are female, 38.5% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 48.9 |
| Estimated audience size | 1,686,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 50% |
of the worldwide FunTrivia audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.0% |
| United Kingdom | 9.5% |
| Canada | 5.5% |
Where the FunTrivia audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~8K | 2.16× | |
| 02 | Vermont | ~5K | 1.74× | |
| 03 | Illinois | ~90K | 1.67× | |
| 04 | Indiana | ~50K | 1.66× | |
| 05 | Kansas | ~20K | 1.57× | |
| 06 | Mississippi | ~20K | 1.46× | |
| 07 | Florida | ~200K | 1.42× | |
| 08 | Pennsylvania | ~80K | 1.42× | |
| 09 | Massachusetts | ~50K | 1.40× | |
| 10 | Maine | ~8K | 1.39× | |
| 11 | Ohio | ~70K | 1.34× | |
| 12 | Arkansas | ~20K | 1.33× | |
| 13 | Connecticut | ~20K | 1.23× | |
| 14 | West Virginia | ~9K | 1.21× | |
| 15 | Arizona | ~40K | 1.14× | |
| 16 | Nevada | ~20K | 1.13× | |
| 17 | North Dakota | ~4K | 1.12× | |
| 18 | Louisiana | ~20K | 1.11× | |
| 19 | Iowa | ~20K | 1.09× | |
| 20 | Alabama | ~20K | 1.02× | |
| 21 | Nebraska | ~9K | 1.02× | |
| 22 | Minnesota | ~20K | 1.01× | |
| 23 | Alaska | ~4K | 1.01× | |
| 24 | Washington | ~30K | 0.98× | |
| 25 | New Jersey | ~40K | 0.96× | |
| 26 | Idaho | ~8K | 0.93× | |
| 27 | Wisconsin | ~20K | 0.92× | |
| 28 | Montana | ~4K | 0.91× | |
| 29 | Georgia | ~50K | 0.90× | |
| 30 | Oregon | ~20K | 0.90× | |
| 31 | New Hampshire | ~6K | 0.89× | |
| 32 | Kentucky | ~20K | 0.88× | |
| 33 | Michigan | ~40K | 0.87× | |
| 34 | Missouri | ~20K | 0.83× | |
| 35 | Hawaii | ~6K | 0.83× | |
| 36 | Tennessee | ~30K | 0.79× | |
| 37 | South Carolina | ~20K | 0.78× | |
| 38 | New York | ~70K | 0.76× | |
| 39 | Delaware | ~4K | 0.76× | |
| 40 | Rhode Island | ~4K | 0.75× | |
| 41 | Oklahoma | ~10K | 0.73× | |
| 42 | Washington, District of Columbia | ~4K | 0.70× | |
| 43 | Colorado | ~20K | 0.69× | |
| 44 | Utah | ~10K | 0.69× | |
| 45 | Virginia | ~30K | 0.68× | |
| 46 | North Carolina | ~30K | 0.67× | |
| 47 | New Mexico | ~6K | 0.67× | |
| 48 | Maryland | ~20K | 0.66× | |
| 49 | Texas | ~80K | 0.59× | |
| 50 | California | ~90K | 0.51× |
The strongest cross-interests of the FunTrivia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 28.94× | ||
| 02 | Brooklyn Nine-Nine | Movies & TV | 18.75× | ||
| 03 | Mission: Impossible | Movies & TV | 11.82× | ||
| 04 | Dexter (TV series) | Movies & TV | 10.80× | ||
| 05 | Lottery | Games | 10.37× | ||
| 06 | QVC | Movies & TV | 10.27× | ||
| 07 | Sustainable energy | Home & Garden | 9.93× | ||
| 08 | FedEx | Business & Career | 9.66× | ||
| 09 | Vehicle insurance | Cars & Mobility | 9.34× | ||
| 10 | Weather forecasting | Home & Garden | 9.03× | ||
| 11 | Online banking | Business & Career | 8.40× | ||
| 12 | Renewable energy | Business & Career | 7.13× | ||
| 13 | Mortgage loans | Business & Career | 5.94× | ||
| 14 | Robert Redford | Movies & TV | 5.56× | ||
| 15 | Solar energy | Home & Garden | 4.98× | ||
| 16 | Life insurance | Business & Career | 4.71× | ||
| 17 | Cancer awareness | Health | 4.56× | ||
| 18 | Internet & Social Media | 4.33× | |||
| 19 | Discount stores | Shopping | 4.05× | ||
| 20 | McDonald's | Food & Beverages | 3.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.34× | |
| Sustainability | BALANCE | 2.70× | |
| Patriotism | CONSERVATISM | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.74× |
FunTrivia has an estimated audience of 1,686,622 people in United States, concentrated in Florida and California.
61.5% of FunTrivia fans are female, 38.5% are male, with an average age of 48.9 years.
FunTrivia fans show strongest brand affinity for FedEx (9.66×), Vehicle insurance (9.34×), and ExxonMobil (28.94×) over the country average.
FunTrivia fans in United States are most concentrated in Florida (reach ~200K), California (reach ~90K), and Illinois (reach ~90K). These three regions account for the largest share of the active audience.
Beyond FunTrivia itself, the audience over-indexes on Vehicle insurance (9.34×), ExxonMobil (28.94×), Sustainable energy (9.93×), and QVC (10.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for FunTrivia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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