Life insurance Audience in United States

Life insurance logo

Life insurance has an estimated audience of 26,397,372 people in United States. 48.6% are female, 51.4% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Insurance policy, Medicare (United States), Yahoo!奇摩名人娛樂, Medigap, Old age.

The average Life insurance fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Insurance policy, Medicare (United States), Yahoo!奇摩名人娛樂, with strongest over-indexing on Insurance policy (6.89× the country average). Demographically, the Life insurance audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Life insurance fans

Demographic split for Life insurance audience in United States
MetricValue
Female48.6%
Male51.4%
Average age46.7
Estimated audience size26,397,372

Audience persona

The typical Life insurance fan in United States is balanced, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Insurance policy.

Top regions in United States

Top regions ranked by reach for Life insurance in United States
RegionReachAffinity
California2,772,4630.96×
Texas2,655,4591.17×
Florida1,981,1651.11×
New York1,586,3681.08×
Georgia1,122,8221.38×
Illinois957,7531.09×
North Carolina957,4771.21×
Pennsylvania921,7481.04×
Ohio846,9971.04×
Virginia698,6331.09×
New Jersey680,4091.01×
Michigan667,2760.97×
Tennessee623,8841.18×
South Carolina564,0761.42×
Alabama542,3531.47×
Indiana524,7091.09×
Louisiana506,4921.49×
Arizona494,4980.92×
Maryland486,0641.07×
Missouri434,8511.02×
Washington428,4730.81×
Kentucky401,0501.21×
Massachusetts391,0040.75×
Colorado342,9680.82×
Wisconsin334,7140.84×
Mississippi330,3711.52×
Minnesota288,8590.76×
Oklahoma277,5780.95×
Arkansas259,6781.19×
Nevada254,1151×
Oregon250,8700.83×
Connecticut242,3250.92×
Kansas202,1550.97×
Iowa187,9790.86×
Utah169,1850.72×
West Virginia140,0721.14×
New Mexico123,2360.93×
Nebraska117,3620.89×
Idaho111,1080.84×
Hawaii100,8910.89×
Delaware93,0861.28×
New Hampshire81,6590.79×
Rhode Island71,0820.85×
Maine69,2550.73×
Washington, District of Columbia60,2820.76×
Montana57,9000.79×
South Dakota50,8850.83×
Alaska48,0500.85×
North Dakota47,8560.88×
Wyoming35,2280.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life insurance audience
BrandAffinityCategory
Insurance policy6.89×Business & Career
Medicare (United States)4.72×Health
Yahoo!奇摩名人娛樂2.71×Internet & Social Media
Medigap7.55×Politics & Society
Old age3.7×Politics & Society
Social Security Administration6.67×Business & Career
Home insurance3.91×Business & Career
Google News3.28×News
Term life insurance9.46×Business & Career
Retirement3.64×Business & Career
Insurance1.93×Business & Career
Breaking news1.86×Movies & TV
LabCorp2.97×Health
Medicare Advantage8.13×Health
Dollar General1.9×Shopping
Social Security (United States)5.15×Politics & Society
Whole life insurance8.59×Business & Career
Local news2×News
Pension4.24×Business & Career
Health insurance3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life insurance audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Career OrientationPOWER1.32
Need for SecurityCONSERVATISM1.29
Quality AwarenessPREMIUM1.26
Price SensitivityPREMIUM1.2
TravellingTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Life insurance
CountryShare
United States27.1%
United Kingdom8.8%
India7.3%

See Life insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Life insurance have in United States?

Life insurance has an estimated audience of 26,397,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Life insurance fans?

48.6% of Life insurance fans are female, 51.4% are male, with an average age of 46.7 years.

Which brands do Life insurance fans like most?

Life insurance fans show strongest brand affinity for Insurance policy (6.89×), Medicare (United States) (4.72×), and Yahoo!奇摩名人娛樂 (2.71×) over the country average.

Where do Life insurance fans live in United States?

Life insurance fans in United States are most concentrated in California (reach 2,772,463), Texas (reach 2,655,459), and Florida (reach 1,981,165). These three regions account for the largest share of the active audience.

What other brands do Life insurance fans also like?

Beyond Life insurance itself, the audience over-indexes on Medicare (United States) (4.72×), Yahoo!奇摩名人娛樂 (2.71×), Medigap (7.55×), and Old age (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.