Term life insurance Audience in United States

Term life insurance logo

Term life insurance has an estimated audience of 3,173,697 people in United States. 49.1% are female, 50.9% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Indian Premier League, NDTV, Whole life insurance, E-Trade, Yahoo! Sports.

The average Term life insurance fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indian Premier League, NDTV, Whole life insurance, with strongest over-indexing on Indian Premier League (8.34× the country average). Demographically, the Term life insurance audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Term life insurance fans

Demographic split for Term life insurance audience in United States
MetricValue
Female49.1%
Male50.9%
Average age45.8
Estimated audience size3,173,697

Audience persona

The typical Term life insurance fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for Term life insurance in United States
RegionReachAffinity
California299,7330.86×
Texas276,1261.01×
Florida198,9270.93×
New York194,8451.1×
Georgia136,7021.4×
Pennsylvania116,0851.09×
Illinois115,2031.09×
North Carolina112,4731.18×
Virginia88,8171.15×
Ohio83,4210.85×
New Jersey82,6251.02×
Maryland69,7661.28×
Michigan67,5350.81×
Tennessee64,2821.01×
Indiana54,7300.94×
South Carolina49,6151.04×
Massachusetts48,6970.78×
Louisiana46,2731.13×
Washington46,0190.72×
Missouri44,1360.86×
Kentucky43,9741.11×
Arizona40,6210.63×
Alabama39,0060.88×
Colorado37,3180.75×
Wisconsin35,8920.75×
Oklahoma34,9790.99×
Minnesota32,5920.72×
Connecticut29,7470.93×
Arkansas29,1941.12×
Kansas27,1231.08×
Oregon26,6520.73×
Nevada25,5770.83×
Iowa25,1030.96×
Mississippi24,5140.94×
Utah20,0870.71×
Hawaii20,0691.47×
Nebraska17,3331.09×
Idaho16,4321.03×
West Virginia15,9961.08×
Delaware15,2411.74×
New Mexico12,9690.81×
New Hampshire12,5731.01×
Maine10,5020.92×
Rhode Island10,3431.02×
Montana9,2241.05×
North Dakota8,0941.24×
South Dakota7,7191.05×
Washington, District of Columbia6,8180.71×
Wyoming6,4511.37×
Alaska6,1640.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Term life insurance audience
BrandAffinityCategory
Indian Premier League8.34×Sports
NDTV24.72×Movies & TV
Whole life insurance16.33×Business & Career
E-Trade8.73×Business & Career
Yahoo! Sports8.99×Sports
Big Bash League31.42×Sports
Singer-songwriter3.18×Music & Radio
Warren Buffett10.32×Business & Career
Royal Challengers Bangalore21.12×Sports
Bank of America2.78×Business & Career
Indian Premier League10.66×Sports
Skype8.96×Internet & Social Media
Investment strategy5.55×Business & Career
Algorithmic trading14.4×Business & Career
Cricket World Cup13.29×Sports
Rajasthan Royals19.6×Sports
hotstar9.51×Movies & TV
Options strategies15.96×Business & Career
ICICI Bank22.1×Business & Career
Malayalam21.9×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Term life insurance audience
TraitClusterScore
PatriotismCONSERVATISM2.44
Quality AwarenessPREMIUM1.77
Family OrientationCONSERVATISM1.71
Career OrientationPOWER1.58
Need for SecurityCONSERVATISM1.48
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Term life insurance
CountryShare
United States23.3%
India19.9%
Japan14.4%

See Term life insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Term life insurance have in United States?

Term life insurance has an estimated audience of 3,173,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Term life insurance fans?

49.1% of Term life insurance fans are female, 50.9% are male, with an average age of 45.8 years.

Which brands do Term life insurance fans like most?

Term life insurance fans show strongest brand affinity for Indian Premier League (8.34×), NDTV (24.72×), and Whole life insurance (16.33×) over the country average.

Where do Term life insurance fans live in United States?

Term life insurance fans in United States are most concentrated in California (reach 299,733), Texas (reach 276,126), and Florida (reach 198,927). These three regions account for the largest share of the active audience.

What other brands do Term life insurance fans also like?

Beyond Term life insurance itself, the audience over-indexes on NDTV (24.72×), Whole life insurance (16.33×), E-Trade (8.73×), and Yahoo! Sports (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Term life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.