Rascasse Audience Intelligence

Term life insurance Audience in United States

A data profile of the people who buy, follow and care about Term life insurance in United States — modelled from more than twelve digital signal sources. Term life insurance has an estimated audience of 3,173,697 people in United States.

#4954among Topic in United States#834in Business & Career

The average Term life insurance fan in United States is 45.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NDTV, Whole life insurance, E-Trade, with strongest over-indexing on NDTV (24.72× the country average).

Demographically, the Term life insurance audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Term life insurance fan in United States is balanced, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for NDTV.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Term life insurance profile in United States.

Audience size
3.2M
in United States
Gender
49.1%♀
50.9% male
Age
45.8
average years
Country rank
#9816
Topic in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Term life insurance fans

49.1% are female, 50.9% are male, average age 45.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Term life insurance audience in United States
MetricValue
Female49.1%
Male50.9%
Average age45.8
Estimated audience size3,173,697
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Term life insurance audience in United States
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4925%
50+35%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Term life insurance audience comes from United States.

Worldwide audience distribution share by country for Term life insurance
CountryShare
United States23.3%
India19.9%
Japan14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Term life insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Term life insurance fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.39×
02Louisiana~60K1.35×
03Delaware~10K1.30×
04South Carolina~60K1.27×
05Alabama~60K1.27×
06Georgia~100K1.25×
07North Carolina~100K1.19×
08Wyoming~6K1.17×
09Kentucky~50K1.14×
10Hawaii~20K1.14×
11Tennessee~70K1.13×
12Maryland~60K1.13×
13West Virginia~20K1.13×
14New York~200K1.12×
15Texas~300K1.11×
16North Dakota~7K1.10×
17Arkansas~30K1.09×
18Virginia~80K1.07×
19Pennsylvania~100K1.04×
20Missouri~50K1.01×
21New Jersey~80K1.00×
22Colorado~50K1.00×
23Nebraska~20K1.00×
24South Dakota~7K1.00×
25Florida~200K0.99×
26Illinois~100K0.99×
27Ohio~100K0.99×
28Alaska~7K0.99×
29Indiana~60K0.98×
30Oklahoma~30K0.98×
31Kansas~20K0.98×
32Connecticut~30K0.97×
33New Hampshire~10K0.94×
34Iowa~20K0.93×
35Idaho~10K0.93×
36Montana~8K0.92×
37Michigan~80K0.91×
38California~300K0.90×
39Rhode Island~9K0.90×
40Wisconsin~40K0.87×
41Maine~10K0.87×
42Nevada~30K0.86×
43Arizona~50K0.83×
44Massachusetts~50K0.80×
45Minnesota~40K0.80×
46New Mexico~10K0.80×
47Utah~20K0.75×
48Washington, District of Columbia~7K0.74×
49Washington~50K0.73×
50Oregon~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Term life insurance, United States
0.72×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Term life insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Term life insurance audience
#·InterestCategoryAffinity×
01Big Bash LeagueSports31.42×
02NDTVMovies & TV24.72×
03ICICI BankBusiness & Career22.10×
04MalayalamPolitics & Society21.90×
05Royal Challengers BangaloreSports21.12×
06Rajasthan RoyalsSports19.60×
07Whole life insuranceBusiness & Career16.33×
08Options strategiesBusiness & Career15.96×
09Algorithmic tradingBusiness & Career14.40×
10Cricket World CupSports13.29×
11Indian Premier LeagueSports10.66×
12Warren BuffettBusiness & Career10.32×
13MetLifeBusiness & Career10.22×
14hotstarMovies & TV9.51×
15Yahoo! SportsSports8.99×
16SkypeInternet & Social Media8.96×
17E-TradeBusiness & Career8.73×
18Investment strategyBusiness & Career5.55×
19Singer-songwriterMusic & Radio3.18×
20Bank of AmericaBusiness & Career2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Term life insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Term life insurance audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.31×
Price SensitivityPREMIUM1.59×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Term life insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
ExtroversionTHRILL0.88×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Term life insurance have in United States?

Term life insurance has an estimated audience of 3,173,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Term life insurance fans?

49.1% of Term life insurance fans are female, 50.9% are male, with an average age of 45.8 years.

03

Which brands do Term life insurance fans like most?

Term life insurance fans show strongest brand affinity for NDTV (24.72×), Whole life insurance (16.33×), and E-Trade (8.73×) over the country average.

04

Where do Term life insurance fans live in United States?

Term life insurance fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Term life insurance fans also like?

Beyond Term life insurance itself, the audience over-indexes on Whole life insurance (16.33×), E-Trade (8.73×), Yahoo! Sports (8.99×), and Big Bash League (31.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Term life insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Term life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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