Skype Audience in United States

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Skype has an estimated audience of 5,374,386 people in United States. 51.8% are female, 48.2% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Microsoft Azure, Office 365, Square (company), WSJ., Bill Gates.

The average Skype fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Microsoft Azure, Office 365, Square (company), with strongest over-indexing on Microsoft Azure (4.67× the country average). Demographically, the Skype audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

Demographics of Skype fans

Demographic split for Skype audience in United States
MetricValue
Female51.8%
Male48.2%
Average age37.8
Estimated audience size5,374,386

Audience persona

The typical Skype fan in United States is balanced, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Microsoft Azure.

Top regions in United States

Top regions ranked by reach for Skype in United States
RegionReachAffinity
California877,6201.48×
Texas519,3471.12×
New York448,6771.49×
Florida440,3361.21×
Illinois190,6041.06×
Pennsylvania189,5971.05×
North Carolina184,0901.14×
Georgia182,5981.1×
New Jersey180,7081.32×
Virginia172,7681.32×
Washington159,6171.48×
Ohio157,7990.95×
Massachusetts140,8161.33×
Michigan133,5370.95×
Arizona108,3560.99×
Tennessee99,4500.92×
Maryland97,5931.06×
Oregon90,6051.47×
Indiana86,9640.89×
Colorado78,8350.93×
Missouri78,6950.91×
Wisconsin77,2530.96×
Minnesota71,2490.93×
Louisiana64,1510.93×
Alabama63,8430.85×
South Carolina62,4790.77×
Kentucky61,6920.92×
Connecticut59,0041.09×
Utah55,4241.15×
Oklahoma50,7670.85×
Nevada49,3000.95×
Kansas42,7911.01×
Iowa39,7210.9×
Arkansas37,5090.85×
Mississippi26,7230.6×
Idaho24,3110.9×
Washington, District of Columbia22,6991.41×
Hawaii21,4070.93×
New Mexico21,2480.79×
New Hampshire19,6310.93×
Nebraska18,8670.7×
West Virginia17,0310.68×
Maine16,5590.86×
Rhode Island14,8140.87×
South Dakota12,1990.98×
Vermont11,8771.26×
Montana10,2990.69×
Delaware10,0490.68×
North Dakota9,6770.88×
Alaska8,8940.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skype audience
BrandAffinityCategory
Microsoft Azure4.67×Technology & Electronics
Office 3651.75×Technology & Electronics
Square (company)1.79×Shopping
WSJ.2.08×Business & Career
Bill Gates2.18×Business & Career
Delivery order1.71×Food & Beverages
FaceTime2.57×Technology & Electronics
Gourmet Foods1.51×Food & Beverages
Middle-distance running1.63×Sports
Luxury Watches1.67×Fashion & Accessoires
Google Hangouts6.98×Technology & Electronics
Medigap1.6×Politics & Society
Oxford Street2.23×Travel & Leisure
Megamind1.8×Movies & TV
GroupMe2×Internet & Social Media
Maison Margiela1.62×Fashion & Accessoires
Miele3.22×Home & Garden
Periscope (app)5×Internet & Social Media
Microsoft Surface2.5×Technology & Electronics
Medicare Advantage1.58×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skype audience
TraitClusterScore
Convenience OrientationPREMIUM5.58
Social Media UsageJOY1.84
Price SensitivityPREMIUM1.48
ExtroversionTHRILL1.23
Family OrientationCONSERVATISM1.15
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Skype
CountryShare
United States13.3%
China8.6%
India7.3%

See Skype audiences in other countries

More Communication audiences in United States

Frequently asked questions

How many fans does Skype have in United States?

Skype has an estimated audience of 5,374,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Skype fans?

51.8% of Skype fans are female, 48.2% are male, with an average age of 37.8 years.

Which brands do Skype fans like most?

Skype fans show strongest brand affinity for Microsoft Azure (4.67×), Office 365 (1.75×), and Square (company) (1.79×) over the country average.

Where do Skype fans live in United States?

Skype fans in United States are most concentrated in California (reach 877,620), Texas (reach 519,347), and New York (reach 448,677). These three regions account for the largest share of the active audience.

What other brands do Skype fans also like?

Beyond Skype itself, the audience over-indexes on Office 365 (1.75×), Square (company) (1.79×), WSJ. (2.08×), and Bill Gates (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skype. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.