Rascasse Audience Intelligence

Skype Audience in United States

A data profile of the people who buy, follow and care about Skype in United States — modelled from more than twelve digital signal sources. Skype has an estimated audience of 5,109,818 people in United States.

#2among Communication in United States#170among Website / Newspaper / Magazine in United States#89in Internet & Social Media

The average Skype fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microsoft Azure, Square (company), WSJ., with strongest over-indexing on Microsoft Azure (4.67× the country average).

Demographically, the Skype audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skype fan in United States is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Microsoft Azure.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skype profile in United States.

Audience size
5.1M
in United States
Gender
51.8%♀
48.2% male
Age
37.8
average years
Country rank
#6570
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Skype

51.8% are female, 48.2% are male, average age 37.8.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Skype audience in United States
MetricValue
Female51.8%
Male48.2%
Average age37.8
Estimated audience size5,109,818
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Skype audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Skype audience comes from United States.

Worldwide audience distribution share by country for Skype
CountryShare
United States12.6%
China8.5%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skype audience in United States is strongest.

Fig. 05

Top regions by affinity

Skype fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.41×
02New York~400K1.38×
03Washington~100K1.37×
04Oregon~80K1.37×
05Washington, District of Columbia~20K1.35×
06Virginia~200K1.23×
07Massachusetts~100K1.23×
08Louisiana~90K1.23×
09Vermont~10K1.23×
10New Jersey~200K1.22×
11Florida~400K1.17×
12North Carolina~200K1.09×
13Utah~50K1.09×
14Connecticut~60K1.08×
15South Dakota~10K1.06×
16Texas~500K1.05×
17Georgia~200K1.05×
18Maryland~100K1.04×
19North Dakota~10K1.03×
20Illinois~200K1.01×
21Kansas~40K1.01×
22Pennsylvania~200K1.00×
23Hawaii~20K0.99×
24Arizona~100K0.97×
25Nevada~50K0.97×
26Tennessee~100K0.96×
27Kentucky~60K0.95×
28Ohio~200K0.94×
29New Hampshire~20K0.94×
30Maine~20K0.94×
31Wisconsin~80K0.93×
32Idaho~30K0.93×
33Michigan~100K0.92×
34Missouri~80K0.91×
35Indiana~90K0.90×
36Colorado~80K0.90×
37Iowa~40K0.90×
38Rhode Island~20K0.90×
39Minnesota~70K0.89×
40Arkansas~40K0.89×
41Alaska~10K0.89×
42Alabama~70K0.88×
43Oklahoma~50K0.88×
44New Mexico~20K0.87×
45South Carolina~70K0.81×
46West Virginia~20K0.80×
47Montana~10K0.79×
48Mississippi~30K0.77×
49Nebraska~20K0.75×
50Delaware~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Skype, United States
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skype audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skype audience
#·InterestCategoryAffinity×
01Google HangoutsTechnology & Electronics6.98×
02Periscope (app)Internet & Social Media5.00×
03Microsoft AzureTechnology & Electronics4.67×
04MieleHome & Garden3.22×
05FaceTimeTechnology & Electronics2.57×
06Oxford StreetTravel & Leisure2.23×
07Bill GatesBusiness & Career2.18×
08WSJ.Business & Career2.08×
09GroupMeInternet & Social Media2.00×
10MegamindMovies & TV1.80×
11Square (company)Shopping1.79×
12Office 365Technology & Electronics1.75×
13Delivery orderFood & Beverages1.71×
14Luxury WatchesFashion & Accessoires1.67×
15Middle-distance runningSports1.63×
16Maison MargielaFashion & Accessoires1.62×
17MedigapPolitics & Society1.60×
18Au (mobile phone company)Technology & Electronics1.60×
19Medicare AdvantageHealth1.58×
20Gourmet FoodsFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skype audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skype audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.36×
Need for SecurityCONSERVATISM1.03×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skype audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
ExtroversionTHRILL0.72×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skype have in United States?

Skype has an estimated audience of 5,109,818 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skype fans?

51.8% of Skype fans are female, 48.2% are male, with an average age of 37.8 years.

03

Which brands do Skype fans like most?

Skype fans show strongest brand affinity for Microsoft Azure (4.67×), Square (company) (1.79×), and WSJ. (2.08×) over the country average.

04

Where do Skype fans live in United States?

Skype fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Skype fans also like?

Beyond Skype itself, the audience over-indexes on Square (company) (1.79×), WSJ. (2.08×), Delivery order (1.71×), and Bill Gates (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Communication audiences in United States

See Skype audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skype. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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