Google Hangouts Audience in United States

Google Hangouts logo

Google Hangouts has an estimated audience of 332,682 people in United States. 40.0% are female, 60.0% are male, average age 36.3. Top regions: California, Texas, New York. Top brand affinities: Skype, DocuSign, GoToMeeting, Zoom!, Box (company).

The average Google Hangouts fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Skype, DocuSign, GoToMeeting, with strongest over-indexing on Skype (36.76× the country average). Demographically, the Google Hangouts audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Google Hangouts fans

Demographic split for Google Hangouts audience in United States
MetricValue
Female40.0%
Male60.0%
Average age36.3
Estimated audience size332,682

Audience persona

The typical Google Hangouts fan in United States is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Skype.

Top regions in United States

Top regions ranked by reach for Google Hangouts in United States
RegionReachAffinity
California54,6671.49×
Texas31,5241.1×
New York20,5421.1×
Florida18,6290.83×
Illinois15,6621.41×
Georgia13,1651.28×
Virginia11,8031.46×
Ohio11,6411.14×
New Jersey10,3861.23×
North Carolina10,1231.01×
Pennsylvania9,8300.88×
Washington8,3071.24×
Wisconsin7,8821.57×
Michigan7,2650.84×
Massachusetts7,2401.1×
Maryland6,9661.22×
Arizona6,9251.02×
Tennessee6,4060.96×
Indiana6,3441.04×
Colorado5,8421.11×
Missouri5,3851×
Louisiana4,7591.11×
Nevada4,6621.45×
Oregon4,3101.13×
Minnesota4,0020.84×
Oklahoma3,8921.05×
Utah3,8851.3×
Connecticut3,4151.02×
South Carolina3,4060.68×
Kentucky3,2810.79×
Alabama3,0810.66×
Kansas2,6331×
Iowa2,4250.88×
Arkansas2,1210.77×
Mississippi1,8740.68×
New Hampshire1,4671.12×
Nebraska1,4190.85×
Idaho1,4190.85×
New Mexico1,2500.75×
Hawaii1,2340.86×
Washington, District of Columbia1,1881.19×
West Virginia1,0170.66×
Rhode Island9360.88×
Maine9020.76×
South Dakota8921.16×
North Dakota6821×
Delaware6490.71×
Montana6180.67×
Alaska4860.68×
Vermont4060.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Hangouts audience
BrandAffinityCategory
Skype36.76×Internet & Social Media
DocuSign27.44×Technology & Electronics
GoToMeeting133.34×Technology & Electronics
Zoom!15.31×Business & Career
Box (company)64.33×Technology & Electronics
Skype Technologies163.66×Internet & Social Media
Todoist68.27×Technology & Electronics
NetSuite42.89×Technology & Electronics
Groovy (programming language)18.14×Technology & Electronics
Asana (software)31.74×Technology & Electronics
Evernote52.2×Internet & Social Media
Dropbox (service)15.17×Technology & Electronics
Hightail85.9×Technology & Electronics
Trello29.16×Internet & Social Media
Google Drive5.54×Technology & Electronics
Square (company)14.04×Shopping
Shopko92.9×Shopping
Lending Club27.98×Business & Career
GroupMe21.3×Internet & Social Media
Any.do92.26×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Hangouts audience
TraitClusterScore
Convenience OrientationPREMIUM11.27
LGBTQ+ IdentityOPEN3.65
Early Adopter MentalityPOWER2.88
Luxury OrientationPREMIUM2.77
Family OrientationCONSERVATISM2.57
Social Media UsageJOY1.74

Worldwide distribution

Worldwide audience distribution share by country for Google Hangouts
CountryShare
United States27.5%
Brazil9.9%
India7.0%

See Google Hangouts audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Google Hangouts have in United States?

Google Hangouts has an estimated audience of 332,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Hangouts fans?

40.0% of Google Hangouts fans are female, 60.0% are male, with an average age of 36.3 years.

Which brands do Google Hangouts fans like most?

Google Hangouts fans show strongest brand affinity for Skype (36.76×), DocuSign (27.44×), and GoToMeeting (133.34×) over the country average.

Where do Google Hangouts fans live in United States?

Google Hangouts fans in United States are most concentrated in California (reach 54,667), Texas (reach 31,524), and New York (reach 20,542). These three regions account for the largest share of the active audience.

What other brands do Google Hangouts fans also like?

Beyond Google Hangouts itself, the audience over-indexes on DocuSign (27.44×), GoToMeeting (133.34×), Zoom! (15.31×), and Box (company) (64.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Hangouts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.