Rascasse Audience Intelligence

Google Hangouts Target Market in United States

A data profile of the people who buy, follow and care about Google Hangouts in United States — modelled from more than twelve digital signal sources. Google Hangouts has an estimated audience of 322,902 people in United States.

#52among Software in United States#4810among Brand in United States#1188in Technology & Electronics

The average Google Hangouts fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Skype, DocuSign, GoToMeeting, with strongest over-indexing on Skype (36.76× the country average).

Demographically, the Google Hangouts audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Hangouts fan in United States is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Skype.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Hangouts profile in United States.

Audience size
323K
in United States
Gender
40.0%♀
60.0% male
Age
36.3
average years
Country rank
#46521
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Hangouts

40.0% are female, 60.0% are male, average age 36.3.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Google Hangouts audience in United States
MetricValue
Female40.0%
Male60.0%
Average age36.3
Estimated audience size322,902
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Google Hangouts audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Google Hangouts audience comes from United States.

Worldwide audience distribution share by country for Google Hangouts
CountryShare
United States27.0%
Brazil10.0%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Hangouts audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Hangouts customers by region in United States
#RegionReachAffinity×
01Georgia~10K1.44×
02California~50K1.42×
03Virginia~10K1.41×
04Nevada~4K1.38×
05Wisconsin~7K1.36×
06Illinois~10K1.34×
07New Jersey~10K1.31×
08Utah~4K1.26×
09Maryland~7K1.20×
10Washington~8K1.17×
11Oregon~4K1.14×
12South Dakota<1K1.14×
13New Hampshire~1K1.13×
14Washington, District of Columbia~1K1.13×
15New York~20K1.11×
16Connecticut~4K1.10×
17North Dakota<1K1.10×
18Massachusetts~7K1.08×
19Colorado~6K1.07×
20Oklahoma~4K1.06×
21Texas~30K1.05×
22Ohio~10K1.05×
23Kansas~3K1.05×
24Rhode Island~1K1.04×
25Indiana~6K1.01×
26Missouri~5K1.01×
27Louisiana~4K1.01×
28North Carolina~10K1.00×
29Tennessee~6K0.95×
30Arizona~6K0.94×
31Nebraska~2K0.94×
32Idaho~2K0.94×
33Michigan~8K0.90×
34Kentucky~4K0.90×
35Vermont<1K0.90×
36Pennsylvania~10K0.88×
37Iowa~2K0.88×
38Hawaii~1K0.87×
39Alaska<1K0.87×
40Minnesota~4K0.86×
41Mississippi~2K0.85×
42Arkansas~2K0.84×
43Maine<1K0.84×
44Delaware<1K0.83×
45Montana<1K0.82×
46New Mexico~1K0.80×
47West Virginia~1K0.80×
48Florida~20K0.78×
49South Carolina~4K0.73×
50Alabama~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Google Hangouts, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Hangouts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Hangouts audience
#·InterestCategoryAffinity×
01Skype TechnologiesInternet & Social Media163.66×
02GoToMeetingTechnology & Electronics133.34×
03ShopkoShopping92.90×
04HightailTechnology & Electronics85.90×
05TodoistTechnology & Electronics68.27×
06Box (company)Technology & Electronics64.33×
07EvernoteInternet & Social Media52.20×
08NetSuiteTechnology & Electronics42.89×
09SkypeInternet & Social Media36.76×
10Asana (software)Technology & Electronics31.74×
11TrelloInternet & Social Media29.16×
12Lending ClubBusiness & Career27.98×
13DocuSignTechnology & Electronics27.44×
14GroupMeInternet & Social Media21.30×
15Au (mobile phone company)Technology & Electronics19.64×
16Groovy (programming language)Technology & Electronics18.14×
17Zoom!Business & Career15.31×
18Dropbox (service)Technology & Electronics15.17×
19Square (company)Shopping14.04×
20Google DriveTechnology & Electronics5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Hangouts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Hangouts audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.58×
Early Adopter MentalityPOWER2.76×
Social Media UsageJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Hangouts audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
ExtroversionTHRILL1.00×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Google Hangouts's target market in United States?

Google Hangouts's target market in United States covers an estimated 322,902 people, concentrated in California and Texas.

02

What is the gender split and age of Google Hangouts customers?

40.0% of the Google Hangouts audience are female, 60.0% are male, with an average age of 36.3 years.

03

Which brands do Google Hangouts fans like most?

Google Hangouts fans show strongest brand affinity for Skype (36.76×), DocuSign (27.44×), and GoToMeeting (133.34×) over the country average.

04

Where do Google Hangouts fans live in United States?

Google Hangouts fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Google Hangouts fans also like?

Beyond Google Hangouts itself, the audience over-indexes on DocuSign (27.44×), GoToMeeting (133.34×), Zoom! (15.31×), and Groovy (programming language) (18.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Google Hangouts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Hangouts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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