NetSuite Audience in United States

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NetSuite has an estimated audience of 1,360,318 people in United States. 39.0% are female, 61.0% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Phi Kappa Psi, Kay Arthur, Wikia, Morphine (band), Cam Ward.

The average NetSuite fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Phi Kappa Psi, Kay Arthur, Wikia, with strongest over-indexing on Phi Kappa Psi (37.02× the country average). Demographically, the NetSuite audience skews more male with an average age of 45.1, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of NetSuite fans

Demographic split for NetSuite audience in United States
MetricValue
Female39.0%
Male61.0%
Average age45.1
Estimated audience size1,360,318

Audience persona

The typical NetSuite fan in United States is more male, around 45.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Phi Kappa Psi.

Top regions in United States

Top regions ranked by reach for NetSuite in United States
RegionReachAffinity
California228,2201.53×
Texas173,0811.48×
Florida98,3041.07×
New York95,3241.25×
Illinois61,7271.36×
Georgia48,1541.15×
New Jersey43,7521.26×
Ohio42,7591.02×
North Carolina42,4381.04×
Pennsylvania39,3460.86×
Massachusetts37,5851.4×
Colorado35,4651.65×
Tennessee31,0251.14×
Virginia28,7120.87×
Michigan28,2410.79×
Arizona28,1501.01×
Missouri27,7761.27×
Washington25,2330.92×
Utah24,3712×
Indiana23,7970.96×
Minnesota23,4981.21×
Wisconsin20,6001.01×
South Carolina19,4110.95×
Maryland17,7520.76×
Connecticut15,3301.12×
Oregon15,2570.98×
Nevada14,4551.1×
Oklahoma14,0180.93×
Kentucky11,8850.7×
Louisiana11,8000.67×
Alabama11,2730.59×
Kansas9,8710.92×
Arkansas9,7630.87×
Iowa9,6240.86×
Idaho8,6261.26×
Mississippi8,1840.73×
Nebraska6,9711.02×
New Hampshire5,1710.96×
New Mexico4,6280.68×
West Virginia4,1610.66×
Washington, District of Columbia3,8860.95×
Rhode Island3,5480.82×
Montana3,5110.93×
Maine3,3620.69×
Hawaii3,2720.56×
Vermont3,2561.36×
Delaware2,3620.63×
South Dakota2,2940.73×
Wyoming2,0141×
Alaska1,9090.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NetSuite audience
BrandAffinityCategory
Phi Kappa Psi37.02×Business & Career
Kay Arthur39.85×Literature
Wikia5.46×Internet & Social Media
Morphine (band)9.9×Music & Radio
Cam Ward3.24×Sports
Kappa Sigma12.02×Business & Career
Historic site3.38×Arts & Culture
Bank account1.97×Business & Career
Jesse Plemons2.71×Movies & TV
Israel1.63×Travel & Leisure
Natural rubber1.56×Cars & Mobility
Ken Griffey Jr.5.62×Sports
Graham Greene (actor)4.26×
Kendra Scott1.96×Fashion & Accessoires
Vocal harmony2.73×Music & Radio
Fernando Valenzuela6.9×Sports
CAC 402.82×Business & Career
ARCO1.53×Cars & Mobility
Business English2.94×Business & Career
Nebraska Cornhuskers football1.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NetSuite audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.93
Quality AwarenessPREMIUM1.91
Family OrientationCONSERVATISM1.57
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for NetSuite
CountryShare
United States49.7%
Mexico6.9%
United Kingdom5.5%

See NetSuite audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does NetSuite have in United States?

NetSuite has an estimated audience of 1,360,318 people in United States, concentrated in California and Texas.

What is the gender split and age of NetSuite fans?

39.0% of NetSuite fans are female, 61.0% are male, with an average age of 45.1 years.

Which brands do NetSuite fans like most?

NetSuite fans show strongest brand affinity for Phi Kappa Psi (37.02×), Kay Arthur (39.85×), and Wikia (5.46×) over the country average.

Where do NetSuite fans live in United States?

NetSuite fans in United States are most concentrated in California (reach 228,220), Texas (reach 173,081), and Florida (reach 98,304). These three regions account for the largest share of the active audience.

What other brands do NetSuite fans also like?

Beyond NetSuite itself, the audience over-indexes on Kay Arthur (39.85×), Wikia (5.46×), Morphine (band) (9.9×), and Cam Ward (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NetSuite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.