Rascasse Audience Intelligence

NetSuite Target Market in United States

A data profile of the people who buy, follow and care about NetSuite in United States — modelled from more than twelve digital signal sources. NetSuite has an estimated audience of 1,317,570 people in United States.

#1999among Brand in United States#650in Technology & Electronics

The average NetSuite fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peter Thiel, GoToMeeting, Spreadsheet, with strongest over-indexing on Peter Thiel (23.28× the country average).

Demographically, the NetSuite audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NetSuite fan in United States is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Peter Thiel.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NetSuite profile in United States.

Audience size
1.3M
in United States
Gender
39.0%♀
61.0% male
Age
45.1
average years
Country rank
#19522
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NetSuite

39.0% are female, 61.0% are male, average age 45.1.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for NetSuite audience in United States
MetricValue
Female39.0%
Male61.0%
Average age45.1
Estimated audience size1,317,570
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the NetSuite audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4926%
50+33%
Fig. 04

Worldwide distribution

48.4%

of the worldwide NetSuite audience comes from United States.

Worldwide audience distribution share by country for NetSuite
CountryShare
United States48.4%
Mexico7.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NetSuite audience in United States is strongest.

Fig. 05

Top regions by affinity

NetSuite customers by region in United States
#RegionReachAffinity×
01Utah~30K2.16×
02Colorado~30K1.55×
03California~200K1.42×
04Idaho~9K1.39×
05Texas~200K1.37×
06Vermont~3K1.36×
07Massachusetts~40K1.33×
08New Jersey~40K1.26×
09Illinois~60K1.25×
10Minnesota~20K1.25×
11New York~90K1.21×
12Missouri~30K1.17×
13Georgia~50K1.12×
14Tennessee~30K1.12×
15Connecticut~10K1.08×
16Florida~100K1.07×
17Nevada~10K1.06×
18Wisconsin~20K1.01×
19Nebraska~7K1.01×
20Montana~4K1.01×
21North Carolina~40K0.99×
22New Hampshire~5K0.99×
23Ohio~40K0.98×
24Arizona~30K0.96×
25Indiana~20K0.96×
26Oregon~10K0.95×
27Kansas~10K0.95×
28South Carolina~20K0.94×
29Washington, District of Columbia~4K0.94×
30Arkansas~10K0.90×
31Washington~20K0.89×
32South Dakota~3K0.89×
33Oklahoma~10K0.87×
34Iowa~10K0.87×
35Rhode Island~4K0.87×
36Pennsylvania~40K0.85×
37Virginia~30K0.83×
38Michigan~30K0.79×
39Alaska~2K0.78×
40North Dakota~2K0.78×
41Mississippi~8K0.75×
42Maryland~20K0.74×
43Louisiana~10K0.74×
44New Mexico~5K0.74×
45Maine~4K0.74×
46Kentucky~10K0.72×
47West Virginia~5K0.72×
48Alabama~10K0.71×
49Delaware~3K0.70×
50Hawaii~4K0.64×
Fig. 06

Affinity by region

Affinity by region — NetSuite, United States
0.64×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NetSuite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NetSuite audience
#·InterestCategoryAffinity×
01GoToMeetingTechnology & Electronics109.20×
02Google HangoutsTechnology & Electronics42.89×
03SpreadsheetTechnology & Electronics38.43×
04Peter ThielBusiness & Career23.28×
05TrelloInternet & Social Media22.46×
06Vera FarmigaMovies & TV20.00×
07Jeremy IronsMovies & TV20.00×
08Katharine McPheeMovies & TV20.00×
09Oracle CorporationTechnology & Electronics19.68×
10DocuSignTechnology & Electronics16.49×
11Dropbox (service)Technology & Electronics11.89×
12LinkedInInternet & Social Media8.52×
13QuickBooksHome & Garden7.29×
14Sustainable energyHome & Garden7.19×
15Retail bankingBusiness & Career6.79×
16InnovationBusiness & Career6.59×
17Micro CenterShopping5.98×
18Renewable energyBusiness & Career5.68×
19Google DriveTechnology & Electronics3.98×
20Mortgage loansBusiness & Career3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NetSuite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NetSuite audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.42×
Family OrientationCONSERVATISM2.32×
Convenience OrientationPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NetSuite audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
CreativityOPEN0.79×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NetSuite's target market in United States?

NetSuite's target market in United States covers an estimated 1,317,570 people, concentrated in California and Texas.

02

What is the gender split and age of NetSuite customers?

39.0% of the NetSuite audience are female, 61.0% are male, with an average age of 45.1 years.

03

Which brands do NetSuite fans like most?

NetSuite fans show strongest brand affinity for Peter Thiel (23.28×), GoToMeeting (109.2×), and Spreadsheet (38.43×) over the country average.

04

Where do NetSuite fans live in United States?

NetSuite fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NetSuite fans also like?

Beyond NetSuite itself, the audience over-indexes on GoToMeeting (109.2×), Spreadsheet (38.43×), DocuSign (16.49×), and Innovation (6.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See NetSuite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NetSuite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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