Rascasse Audience Intelligence

Spreadsheet Target Market in United States

A data profile of the people who buy, follow and care about Spreadsheet in United States — modelled from more than twelve digital signal sources. Spreadsheet has an estimated audience of 2,148,263 people in United States.

#1381among Brand in United States#496in Technology & Electronics

The average Spreadsheet fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zoom!, Virtual machine, TeamViewer, with strongest over-indexing on Zoom! (43.55× the country average).

Demographically, the Spreadsheet audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spreadsheet fan in United States is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zoom!.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spreadsheet profile in United States.

Audience size
2.1M
in United States
Gender
54.6%♀
45.4% male
Age
40.3
average years
Country rank
#13483
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spreadsheet

54.6% are female, 45.4% are male, average age 40.3.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Spreadsheet audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.3
Estimated audience size2,148,263
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Spreadsheet audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Spreadsheet audience comes from United States.

Worldwide audience distribution share by country for Spreadsheet
CountryShare
Indonesia21.0%
United States13.6%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spreadsheet audience in United States is strongest.

Fig. 05

Top regions by affinity

Spreadsheet customers by region in United States
#RegionReachAffinity×
01California~400K1.63×
02Utah~30K1.38×
03New York~200K1.30×
04Oregon~30K1.30×
05Hawaii~10K1.29×
06Massachusetts~50K1.27×
07Texas~200K1.19×
08Virginia~60K1.18×
09New Jersey~60K1.17×
10Washington, District of Columbia~7K1.16×
11North Carolina~70K1.11×
12Arkansas~20K1.11×
13Illinois~80K1.09×
14Washington~50K1.09×
15Minnesota~30K1.07×
16Vermont~4K1.06×
17Rhode Island~7K1.03×
18Michigan~60K1.02×
19Nebraska~10K1.01×
20Maine~8K1.01×
21South Dakota~5K1.01×
22New Hampshire~8K1.00×
23Georgia~60K0.99×
24Maryland~40K0.99×
25Iowa~20K0.99×
26Indiana~40K0.98×
27Colorado~30K0.98×
28Connecticut~20K0.97×
29Wisconsin~30K0.96×
30Nevada~20K0.95×
31Kansas~20K0.95×
32Arizona~40K0.94×
33North Dakota~4K0.92×
34Missouri~30K0.91×
35Alabama~30K0.91×
36Kentucky~20K0.90×
37Mississippi~20K0.90×
38Idaho~9K0.90×
39South Carolina~30K0.89×
40Oklahoma~20K0.89×
41Pennsylvania~60K0.88×
42Ohio~60K0.87×
43Montana~5K0.87×
44Delaware~5K0.87×
45Florida~100K0.86×
46Tennessee~30K0.83×
47Alaska~4K0.81×
48Louisiana~20K0.80×
49New Mexico~8K0.76×
50West Virginia~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Spreadsheet, United States
0.63×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spreadsheet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spreadsheet audience
#·InterestCategoryAffinity×
01TeamViewerTechnology & Electronics46.27×
02Remote desktop softwareTechnology & Electronics44.76×
03Zoom!Business & Career43.55×
04GoToMeetingTechnology & Electronics42.07×
05NetSuiteTechnology & Electronics38.43×
06Virtual machineTechnology & Electronics37.13×
07WebExTechnology & Electronics26.69×
08Virtual private networkTechnology & Electronics25.31×
09VivintTechnology & Electronics19.80×
10WebcamTechnology & Electronics18.85×
11Microsoft ExcelTechnology & Electronics16.17×
12Laser printingTechnology & Electronics15.97×
13HubSpotInternet & Social Media12.42×
14AsanaTechnology & Electronics11.56×
15GizmodoTechnology & Electronics10.55×
16NordVPNTechnology & Electronics10.33×
17The VergeTechnology & Electronics10.13×
18EngadgetTechnology & Electronics9.62×
19TelecommutingBusiness & Career6.90×
20LabCorpHealth4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spreadsheet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spreadsheet audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.66×
Need for SecurityCONSERVATISM2.15×
Career OrientationPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spreadsheet audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.97×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spreadsheet's target market in United States?

Spreadsheet's target market in United States covers an estimated 2,148,263 people, concentrated in California and Texas.

02

What is the gender split and age of Spreadsheet customers?

54.6% of the Spreadsheet audience are female, 45.4% are male, with an average age of 40.3 years.

03

Which brands do Spreadsheet fans like most?

Spreadsheet fans show strongest brand affinity for Zoom! (43.55×), Virtual machine (37.13×), and TeamViewer (46.27×) over the country average.

04

Where do Spreadsheet fans live in United States?

Spreadsheet fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spreadsheet fans also like?

Beyond Spreadsheet itself, the audience over-indexes on Virtual machine (37.13×), TeamViewer (46.27×), NetSuite (38.43×), and Virtual private network (25.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Spreadsheet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spreadsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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