Spreadsheet Audience in United States

Spreadsheet logo

Spreadsheet has an estimated audience of 2,099,282 people in United States. 54.6% are female, 45.4% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Zoom!, Virtual machine, TeamViewer, NetSuite, Virtual private network.

The average Spreadsheet fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zoom!, Virtual machine, TeamViewer, with strongest over-indexing on Zoom! (43.55× the country average). Demographically, the Spreadsheet audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Spreadsheet fans

Demographic split for Spreadsheet audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.3
Estimated audience size2,099,282

Audience persona

The typical Spreadsheet fan in United States is balanced, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Zoom!.

Top regions in United States

Top regions ranked by reach for Spreadsheet in United States
RegionReachAffinity
California409,5401.77×
Texas211,8001.17×
New York171,2301.46×
Florida139,3120.98×
Illinois77,4811.11×
North Carolina67,0391.06×
Georgia64,8451×
New Jersey64,2731.2×
Virginia60,6531.19×
Pennsylvania59,1180.84×
Michigan57,8631.05×
Ohio57,0600.88×
Massachusetts55,5601.34×
Washington48,7721.16×
Arizona41,3160.96×
Maryland36,5101.01×
Tennessee36,0760.86×
Indiana34,8980.91×
Colorado33,8031.02×
Minnesota31,9431.06×
Oregon30,9261.29×
Missouri29,3410.87×
South Carolina28,8640.91×
Wisconsin27,7810.88×
Utah24,7671.32×
Alabama24,5520.84×
Kentucky22,3550.85×
Louisiana21,9050.81×
Connecticut21,0671×
Oklahoma20,7930.89×
Nevada20,5891.01×
Arkansas18,0461.04×
Iowa16,2330.94×
Mississippi15,6540.91×
Kansas14,9520.9×
Hawaii12,0471.33×
Nebraska10,0580.96×
Idaho9,5060.9×
Washington, District of Columbia8,3281.32×
New Hampshire8,1400.98×
New Mexico7,5180.71×
Maine7,3270.97×
Rhode Island7,0781.06×
West Virginia6,0190.62×
Montana4,9590.85×
South Dakota4,7760.98×
Delaware4,6240.8×
North Dakota3,5160.82×
Vermont3,4110.93×
Alaska3,0380.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spreadsheet audience
BrandAffinityCategory
Zoom!43.55×Business & Career
Virtual machine37.13×Technology & Electronics
TeamViewer46.27×Technology & Electronics
NetSuite38.43×Technology & Electronics
Virtual private network25.31×Technology & Electronics
Webcam18.85×Technology & Electronics
WebEx26.69×Technology & Electronics
Remote desktop software44.76×Technology & Electronics
Vivint19.8×Technology & Electronics
HubSpot12.42×Internet & Social Media
The Verge10.13×Technology & Electronics
Microsoft Excel16.17×Technology & Electronics
Laser printing15.97×Technology & Electronics
Engadget9.62×Technology & Electronics
Gizmodo10.55×Technology & Electronics
NordVPN10.33×Technology & Electronics
LabCorp4.13×Health
Asana11.56×Technology & Electronics
GoToMeeting42.07×Technology & Electronics
Telecommuting6.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spreadsheet audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.09
Career OrientationPOWER1.86
Early Adopter MentalityPOWER1.75
Family OrientationCONSERVATISM1.56
Need for SecurityCONSERVATISM1.54
Convenience OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Spreadsheet
CountryShare
Indonesia22.3%
United States14.1%
Germany7.3%

See Spreadsheet audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Spreadsheet have in United States?

Spreadsheet has an estimated audience of 2,099,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Spreadsheet fans?

54.6% of Spreadsheet fans are female, 45.4% are male, with an average age of 40.3 years.

Which brands do Spreadsheet fans like most?

Spreadsheet fans show strongest brand affinity for Zoom! (43.55×), Virtual machine (37.13×), and TeamViewer (46.27×) over the country average.

Where do Spreadsheet fans live in United States?

Spreadsheet fans in United States are most concentrated in California (reach 409,540), Texas (reach 211,800), and New York (reach 171,230). These three regions account for the largest share of the active audience.

What other brands do Spreadsheet fans also like?

Beyond Spreadsheet itself, the audience over-indexes on Virtual machine (37.13×), TeamViewer (46.27×), NetSuite (38.43×), and Virtual private network (25.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spreadsheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.