Vivint Audience in United States

Vivint has an estimated audience of 2,117,637 people in United States. 46.6% are female, 53.4% are male, average age 45.2. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Google Drive, Capital One, Indeed.com, DeviantArt.

The average Vivint fan in United States is 45.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Google Drive, Capital One, with strongest over-indexing on Google Maps (12.4× the country average). Demographically, the Vivint audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: TV series

Demographics of Vivint fans

Demographic split for Vivint audience in United States
MetricValue
Female46.6%
Male53.4%
Average age45.2
Estimated audience size2,117,637

Audience persona

The typical Vivint fan in United States is balanced, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Vivint in United States
RegionReachAffinity
Texas372,0172.04×
California162,1190.7×
Florida157,7841.1×
Georgia112,8211.73×
North Carolina66,6461.05×
Utah58,6323.09×
Louisiana56,1472.06×
Colorado51,9001.55×
Tennessee50,7791.2×
Alabama49,5681.68×
Oklahoma49,0942.09×
Virginia48,2480.94×
Ohio45,8440.7×
Maryland43,0291.18×
New York42,2820.36×
Illinois42,2410.6×
Missouri42,2041.24×
South Carolina41,8821.31×
Indiana38,7041×
Arizona34,7700.8×
Kentucky34,0681.28×
Pennsylvania30,7520.43×
Mississippi30,1961.73×
Michigan29,6020.53×
Arkansas28,4951.63×
Nevada27,8881.36×
Washington19,8190.47×
New Jersey19,7810.37×
New Mexico18,9291.78×
Minnesota17,5380.58×
Kansas17,3881.04×
Iowa11,8640.68×
Nebraska10,6491×
Massachusetts10,5080.25×
Idaho10,4880.99×
Wisconsin10,2710.32×
Oregon10,1710.42×
Connecticut8,4660.4×
Alaska6,8331.51×
Montana6,3081.07×
West Virginia5,5860.57×
Washington, District of Columbia4,9700.78×
North Dakota4,9471.14×
Wyoming4,7691.52×
South Dakota4,7070.96×
Hawaii3,5680.39×
Delaware3,4930.6×
Rhode Island2,0080.3×
New Hampshire1,6110.19×
Maine1,1930.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vivint audience
BrandAffinityCategory
Google Maps12.4×Internet & Social Media
Google Drive11.36×Technology & Electronics
Capital One10.02×Business & Career
Indeed.com8.74×Business & Career
DeviantArt13.19×Internet & Social Media
Circle K12.46×Shopping
Oracle Corporation29.32×Technology & Electronics
CarGurus9.64×Cars & Mobility
Khan Academy13.07×Business & Career
Aaron Rodgers9.76×Sports
Enterprise Rent-A-Car8.47×Cars & Mobility
ICloud12.87×Technology & Electronics
Beetlejuice6.16×Movies & TV
Bruce Willis8.65×Movies & TV
AccuWeather7.65×Home & Garden
Home automation8.44×Technology & Electronics
Google News6.03×News
Luka Dončić11×Sports
Security alarm14.67×Home & Garden
Apple Store7.87×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vivint audience
TraitClusterScore
Convenience OrientationPREMIUM2.57
Need for SecurityCONSERVATISM2.1
Family OrientationCONSERVATISM1.47
Quality AwarenessPREMIUM1.45
TravellingTHRILL1.31
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Vivint
CountryShare
United States86.0%
United Kingdom2.5%
Canada2.1%

See Vivint audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Vivint have in United States?

Vivint has an estimated audience of 2,117,637 people in United States, concentrated in Texas and California.

What is the gender split and age of Vivint fans?

46.6% of Vivint fans are female, 53.4% are male, with an average age of 45.2 years.

Which brands do Vivint fans like most?

Vivint fans show strongest brand affinity for Google Maps (12.4×), Google Drive (11.36×), and Capital One (10.02×) over the country average.

Where do Vivint fans live in United States?

Vivint fans in United States are most concentrated in Texas (reach 372,017), California (reach 162,119), and Florida (reach 157,784). These three regions account for the largest share of the active audience.

What other brands do Vivint fans also like?

Beyond Vivint itself, the audience over-indexes on Google Drive (11.36×), Capital One (10.02×), Indeed.com (8.74×), and DeviantArt (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.