Rascasse Audience Intelligence

Vivint Target Market in United States

A data profile of the people who buy, follow and care about Vivint in United States — modelled from more than twelve digital signal sources. Vivint has an estimated audience of 2,126,697 people in United States.

#230among TV series in United States#1388among Brand in United States#498in Technology & Electronics

The average Vivint fan in United States is 45.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Google Drive, Security alarm, Home automation, with strongest over-indexing on Google Drive (11.4× the country average).

Demographically, the Vivint audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vivint fan in United States is balanced, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vivint profile in United States.

Audience size
2.1M
in United States
Gender
46.6%♀
53.4% male
Age
45.2
average years
Country rank
#13582
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vivint

46.6% are female, 53.4% are male, average age 45.2.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Vivint audience in United States
MetricValue
Female46.6%
Male53.4%
Average age45.2
Estimated audience size2,126,697
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Vivint audience in United States
Age bracketShare%
16-196%
20-2916%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Vivint audience comes from United States.

Worldwide audience distribution share by country for Vivint
CountryShare
United States86.0%
United Kingdom2.5%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vivint audience in United States is strongest.

Fig. 05

Top regions by affinity

Vivint customers by region in United States
#RegionReachAffinity×
01Utah~70K3.90×
02Louisiana~60K2.06×
03Texas~400K2.04×
04Oklahoma~40K1.91×
05Alabama~50K1.76×
06Mississippi~30K1.74×
07New Mexico~20K1.71×
08Georgia~100K1.70×
09Arkansas~30K1.61×
10Alaska~7K1.53×
11Wyoming~5K1.52×
12Colorado~50K1.39×
13Nevada~30K1.37×
14South Carolina~40K1.31×
15Missouri~40K1.18×
16Kentucky~30K1.18×
17North Dakota~5K1.17×
18Tennessee~50K1.16×
19Maryland~40K1.12×
20Florida~200K1.09×
21Kansas~20K1.04×
22Montana~6K1.04×
23North Carolina~70K1.03×
24Idaho~10K1.02×
25South Dakota~5K1.01×
26Nebraska~10K0.98×
27Indiana~40K0.97×
28Virginia~50K0.89×
29Arizona~30K0.81×
30Washington, District of Columbia~5K0.74×
31Ohio~50K0.71×
32Delaware~4K0.71×
33Iowa~10K0.70×
34California~100K0.64×
35West Virginia~6K0.62×
36Illinois~40K0.60×
37Michigan~30K0.56×
38Minnesota~20K0.52×
39Connecticut~10K0.46×
40Hawaii~4K0.46×
41Washington~20K0.44×
42Rhode Island~3K0.43×
43Pennsylvania~30K0.42×
44Oregon~10K0.41×
45New Jersey~20K0.38×
46Maine~3K0.38×
47New Hampshire~3K0.37×
48New York~40K0.36×
49Wisconsin~10K0.35×
50Massachusetts~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Vivint, United States
0.27×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vivint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vivint audience
#·InterestCategoryAffinity×
01BechtelBusiness & Career31.10×
02Security alarmHome & Garden24.44×
03EurostarCars & Mobility20.00×
04SpreadsheetTechnology & Electronics19.80×
05EcobeeTechnology & Electronics14.77×
06Google DriveTechnology & Electronics11.40×
07Home automationTechnology & Electronics9.44×
08Alarm clockHome & Garden7.88×
09Information securityBusiness & Career7.62×
10Photovoltaic systemHome & Garden5.13×
11Computer securityBusiness & Career3.45×
12Lawn mowerHome & Garden3.10×
13United Parcel ServiceBusiness & Career2.49×
14Credit (finance)Business & Career2.25×
15Solar energyHome & Garden2.10×
16T-MobileTechnology & Electronics1.92×
17Home AppliancesHome & Garden1.89×
18Mortgage loansBusiness & Career1.59×
19Planet FitnessSports1.56×
20Best BuyShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vivint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vivint audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.03×
Need for SecurityCONSERVATISM2.53×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vivint audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vivint's target market in United States?

Vivint's target market in United States covers an estimated 2,126,697 people, concentrated in Texas and Florida.

02

What is the gender split and age of Vivint customers?

46.6% of the Vivint audience are female, 53.4% are male, with an average age of 45.2 years.

03

Which brands do Vivint fans like most?

Vivint fans show strongest brand affinity for Google Drive (11.4×), Security alarm (24.44×), and Home automation (9.44×) over the country average.

04

Where do Vivint fans live in United States?

Vivint fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vivint fans also like?

Beyond Vivint itself, the audience over-indexes on Security alarm (24.44×), Home automation (9.44×), Spreadsheet (19.8×), and Information security (7.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Vivint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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