Rascasse Audience Intelligence

Bechtel Target Market in United States

A data profile of the people who buy, follow and care about Bechtel in United States — modelled from more than twelve digital signal sources. Bechtel has an estimated audience of 345,560 people in United States.

#4645among Brand in United States#2754in Business & Career

The average Bechtel fan in United States is 38.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Louisiana.

Top brand affinities include Stray Dog (film), Labradors and Friends Dog Rescue, Junk Gypsy Company, with strongest over-indexing on Stray Dog (film) (468.56× the country average).

Demographically, the Bechtel audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bechtel fan in United States is balanced, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Stray Dog (film).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bechtel profile in United States.

Audience size
346K
in United States
Gender
49.6%♀
50.4% male
Age
38.3
average years
Country rank
#44934
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bechtel

49.6% are female, 50.4% are male, average age 38.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Bechtel audience in United States
MetricValue
Female49.6%
Male50.4%
Average age38.3
Estimated audience size345,560
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Bechtel audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Bechtel audience comes from United States.

Worldwide audience distribution share by country for Bechtel
CountryShare
United States43.5%
India7.2%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bechtel audience in United States is strongest.

Fig. 05

Top regions by affinity

Bechtel customers by region in United States
#RegionReachAffinity×
01Texas~200K6.33×
02Louisiana~20K5.45×
03Washington, District of Columbia~3K3.37×
04Virginia~20K2.82×
05Wyoming<1K1.63×
06Utah~5K1.50×
07Maryland~8K1.42×
08Tennessee~9K1.27×
09Washington~8K1.15×
10Nevada~4K1.06×
11Arizona~7K1.00×
12Indiana~6K0.96×
13Mississippi~3K0.94×
14Idaho~2K0.92×
15New Mexico~1K0.85×
16Montana<1K0.84×
17Ohio~9K0.82×
18Colorado~4K0.82×
19Alaska<1K0.82×
20North Dakota<1K0.77×
21West Virginia~1K0.76×
22South Dakota<1K0.75×
23Pennsylvania~9K0.74×
24California~30K0.72×
25Kansas~2K0.71×
26Alabama~3K0.70×
27Arkansas~2K0.70×
28Kentucky~3K0.69×
29Delaware<1K0.69×
30New Hampshire<1K0.68×
31Rhode Island<1K0.68×
32South Carolina~3K0.67×
33Maine<1K0.67×
34Massachusetts~4K0.66×
35Oklahoma~3K0.66×
36Nebraska~1K0.66×
37Hawaii<1K0.65×
38New York~10K0.63×
39Georgia~7K0.63×
40Illinois~7K0.62×
41Oregon~2K0.62×
42Connecticut~2K0.62×
43Florida~10K0.60×
44Iowa~2K0.59×
45New Jersey~5K0.58×
46Missouri~3K0.57×
47North Carolina~6K0.55×
48Michigan~5K0.54×
49Wisconsin~3K0.53×
50Minnesota~2K0.50×
Fig. 06

Affinity by region

Affinity by region — Bechtel, United States
0.50×1.00×6.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bechtel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bechtel audience
#·InterestCategoryAffinity×
01Screw the Nine to FiveBusiness & Career1083.67×
02Labradors and Friends Dog RescueWebsite / Newspaper / Magazine520.53×
03Stray Dog (film)Movie / TV Show / Series468.56×
04Carl HesterSports380.07×
05Junk Gypsy CompanyArts & Culture276.72×
06A Country GirlMovies & TV232.44×
07Karan KundraMovies & TV216.03×
08Farhan AkhtarMovies & TV158.57×
09Water for LifeMusic & Radio130.73×
10SkanskaBusiness & Career125.05×
11Wole SoyinkaLiterature104.47×
12Ambit EnergyHome & Garden92.79×
13star worldTechnology & Electronics90.31×
14Rocket Dog RescuePolitics & Society80.31×
15Edison (company)Business & Career76.27×
16DubarryFashion & Accessoires70.47×
17BrewDogFood & Beverages36.00×
18VivintTechnology & Electronics31.10×
19Ira!Music & Radio23.74×
20Classical dressageSports16.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bechtel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bechtel audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.10×
SustainabilityBALANCE1.54×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bechtel audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
ExtroversionTHRILL0.75×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bechtel's target market in United States?

Bechtel's target market in United States covers an estimated 345,560 people, concentrated in Texas and California.

02

What is the gender split and age of Bechtel customers?

49.6% of the Bechtel audience are female, 50.4% are male, with an average age of 38.3 years.

03

Which brands do Bechtel fans like most?

Bechtel fans show strongest brand affinity for Stray Dog (film) (468.56×), Labradors and Friends Dog Rescue (520.53×), and Junk Gypsy Company (276.72×) over the country average.

04

Where do Bechtel fans live in United States?

Bechtel fans in United States are most concentrated in Texas (reach ~200K), California (reach ~30K), and Louisiana (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bechtel fans also like?

Beyond Bechtel itself, the audience over-indexes on Labradors and Friends Dog Rescue (520.53×), Junk Gypsy Company (276.72×), Edison (company) (76.27×), and Karan Kundra (216.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Bechtel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bechtel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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