BrewDog Audience in United States

BrewDog logo

BrewDog has an estimated audience of 647,947 people in United States. 56.3% are female, 43.7% are male, average age 35.2. Top regions: Ohio, Nevada, Georgia. Top brand affinities: 21st Amendment Brewery, Brooklyn Brewery, Ale, Captain Morgan, Ethanol.

The average BrewDog fan in United States is 35.2 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Nevada, Georgia. Top brand affinities include 21st Amendment Brewery, Brooklyn Brewery, Ale, with strongest over-indexing on 21st Amendment Brewery (51.89× the country average). Demographically, the BrewDog audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of BrewDog fans

Demographic split for BrewDog audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.2
Estimated audience size647,947

Audience persona

The typical BrewDog fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for 21st Amendment Brewery.

Top regions in United States

Top regions ranked by reach for BrewDog in United States
RegionReachAffinity
Ohio320,18616.04×
Nevada71,93411.48×
Georgia66,9063.35×
California31,0130.44×
Colorado24,8752.44×
New York17,3510.48×
Texas15,4280.28×
Florida14,6180.33×
Pennsylvania14,1450.65×
Michigan12,5660.74×
Illinois11,9480.55×
Kentucky8,7441.08×
Indiana7,9170.67×
Virginia7,7050.49×
North Carolina6,3830.33×
Massachusetts5,6450.44×
New Jersey5,3440.32×
Washington4,8160.37×
Arizona4,5810.35×
Tennessee4,1120.32×
Maryland4,0300.36×
Wisconsin3,7370.38×
Minnesota3,3550.36×
Missouri3,3430.32×
Oregon2,7840.37×
West Virginia2,5330.84×
South Carolina2,4220.25×
Connecticut2,1420.33×
Washington, District of Columbia1,8680.96×
Alabama1,7350.19×
Utah1,6570.29×
Louisiana1,5910.19×
Oklahoma1,5330.21×
Kansas1,4430.28×
Iowa1,2030.23×
Nebraska1,1410.35×
New Hampshire9390.37×
New Mexico8980.28×
Maine8060.35×
Arkansas7950.15×
Mississippi7410.14×
Hawaii7080.25×
Idaho6430.2×
Delaware6320.35×
Rhode Island4870.24×
Vermont4790.42×
Montana4770.27×
Alaska3580.26×
North Dakota3180.24×
South Dakota2900.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BrewDog audience
BrandAffinityCategory
21st Amendment Brewery51.89×Food & Beverages
Brooklyn Brewery24.46×Food & Beverages
Ale15.52×Food & Beverages
Captain Morgan21.49×Food & Beverages
Ethanol6.13×Health
Stout28.76×Food & Beverages
Apple cider12.74×Food & Beverages
Magners55.68×Food & Beverages
Cîroc16.84×Food & Beverages
Freeride17.72×Sports
Wetherspoon59.78×Food & Beverages
Starch6.92×Politics & Society
Dixon23.93×Music & Radio
Florida State University School62.59×Business & Career
Flying Dog Brewery54.14×Food & Beverages
Somersby cider43.22×Food & Beverages
Hendrick's Gin15.48×Food & Beverages
Beer festival6.74×Food & Beverages
Little Caesars2.81×Food & Beverages
Jenny Rivera (musica.com)13.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BrewDog audience
TraitClusterScore
Design AffinityPREMIUM2
SustainabilityBALANCE1.78
Early Adopter MentalityPOWER1.68
Sports ActivityPOWER1.63
Luxury OrientationPREMIUM1.59
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for BrewDog
CountryShare
United Kingdom36.2%
United States12.2%
Germany8.4%

See BrewDog audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does BrewDog have in United States?

BrewDog has an estimated audience of 647,947 people in United States, concentrated in Ohio and Nevada.

What is the gender split and age of BrewDog fans?

56.3% of BrewDog fans are female, 43.7% are male, with an average age of 35.2 years.

Which brands do BrewDog fans like most?

BrewDog fans show strongest brand affinity for 21st Amendment Brewery (51.89×), Brooklyn Brewery (24.46×), and Ale (15.52×) over the country average.

Where do BrewDog fans live in United States?

BrewDog fans in United States are most concentrated in Ohio (reach 320,186), Nevada (reach 71,934), and Georgia (reach 66,906). These three regions account for the largest share of the active audience.

What other brands do BrewDog fans also like?

Beyond BrewDog itself, the audience over-indexes on Brooklyn Brewery (24.46×), Ale (15.52×), Captain Morgan (21.49×), and Ethanol (6.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BrewDog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.