Rascasse Audience Intelligence

BrewDog Target Market in United States

A data profile of the people who buy, follow and care about BrewDog in United States — modelled from more than twelve digital signal sources. BrewDog has an estimated audience of 629,846 people in United States.

#36among Beer in United States#3285among Brand in United States#1729in Food & Beverages

The average BrewDog fan in United States is 35.2 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Nevada, Georgia.

Top brand affinities include Brooklyn Brewery, 21st Amendment Brewery, Ale, with strongest over-indexing on Brooklyn Brewery (24.46× the country average).

Demographically, the BrewDog audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BrewDog fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Brooklyn Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BrewDog profile in United States.

Audience size
630K
in United States
Gender
56.3%♀
43.7% male
Age
35.2
average years
Country rank
#31888
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BrewDog

56.3% are female, 43.7% are male, average age 35.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for BrewDog audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.2
Estimated audience size629,846
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the BrewDog audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4916%
50+11%
Fig. 04

Worldwide distribution

12.1%

of the worldwide BrewDog audience comes from United States.

Worldwide audience distribution share by country for BrewDog
CountryShare
United Kingdom35.6%
United States12.1%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BrewDog audience in United States is strongest.

Fig. 05

Top regions by affinity

BrewDog customers by region in United States
#RegionReachAffinity×
01Ohio~300K14.33×
02Nevada~90K14.13×
03Georgia~60K3.03×
04Colorado~20K2.24×
05Kentucky~8K0.93×
06Washington, District of Columbia~2K0.90×
07West Virginia~3K0.86×
08Alaska~1K0.82×
09North Dakota~1K0.81×
10Vermont<1K0.81×
11South Dakota~1K0.80×
12Montana~1K0.76×
13Michigan~10K0.75×
14Rhode Island~1K0.72×
15Delaware~1K0.72×
16Mississippi~4K0.70×
17Maine~2K0.69×
18Idaho~2K0.68×
19Hawaii~2K0.68×
20New Hampshire~2K0.68×
21Indiana~8K0.67×
22Arkansas~3K0.64×
23New Mexico~2K0.64×
24Nebraska~2K0.64×
25Pennsylvania~10K0.63×
26Kansas~3K0.58×
27Illinois~10K0.57×
28Iowa~3K0.57×
29Oregon~4K0.56×
30New York~20K0.55×
31Oklahoma~4K0.55×
32Louisiana~4K0.53×
33Connecticut~3K0.53×
34Utah~3K0.53×
35Massachusetts~7K0.52×
36Wisconsin~5K0.52×
37Virginia~8K0.51×
38Alabama~5K0.50×
39Minnesota~4K0.48×
40Washington~6K0.47×
41Maryland~5K0.47×
42Missouri~5K0.47×
43South Carolina~5K0.47×
44Arizona~6K0.45×
45Tennessee~6K0.45×
46California~30K0.44×
47New Jersey~7K0.42×
48North Carolina~8K0.41×
49Florida~20K0.40×
50Texas~20K0.30×
Fig. 06

Affinity by region

Affinity by region — BrewDog, United States
0.30×1.00×14.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BrewDog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BrewDog audience
#·InterestCategoryAffinity×
01Florida State University SchoolBusiness & Career62.59×
02WetherspoonFood & Beverages59.78×
03MagnersFood & Beverages55.68×
04Flying Dog BreweryFood & Beverages54.14×
0521st Amendment BreweryFood & Beverages51.89×
06Somersby ciderFood & Beverages43.22×
07SKI MagazineSports40.17×
08Great Lakes Brewing CompanyFood & Beverages32.07×
09StoutFood & Beverages28.76×
10Brooklyn BreweryFood & Beverages24.46×
11DixonMusic & Radio23.93×
12FreerideSports17.72×
13CîrocFood & Beverages16.84×
14AleFood & Beverages15.52×
15Hendrick's GinFood & Beverages15.48×
16Apple ciderFood & Beverages12.74×
17StarchPolitics & Society6.92×
18Beer festivalFood & Beverages6.74×
19EthanolHealth6.13×
20Little CaesarsFood & Beverages2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BrewDog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BrewDog audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
IndulgenceJOY1.07×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BrewDog audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BrewDog's target market in United States?

BrewDog's target market in United States covers an estimated 629,846 people, concentrated in Ohio and Nevada.

02

What is the gender split and age of BrewDog customers?

56.3% of the BrewDog audience are female, 43.7% are male, with an average age of 35.2 years.

03

Which brands do BrewDog fans like most?

BrewDog fans show strongest brand affinity for Brooklyn Brewery (24.46×), 21st Amendment Brewery (51.89×), and Ale (15.52×) over the country average.

04

Where do BrewDog fans live in United States?

BrewDog fans in United States are most concentrated in Ohio (reach ~300K), Nevada (reach ~90K), and Georgia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BrewDog fans also like?

Beyond BrewDog itself, the audience over-indexes on 21st Amendment Brewery (51.89×), Ale (15.52×), Ethanol (6.13×), and Stout (28.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See BrewDog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BrewDog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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