Dixon Audience in United States

Dixon logo

Dixon has an estimated audience of 612,213 people in United States. 39.3% are female, 60.7% are male, average age 33.7. Top regions: California, Illinois, Texas. Top brand affinities: Berghain, Deadmau5, Disclosure (band), Rebecca Ferguson, Courteney Cox.

The average Dixon fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Berghain, Deadmau5, Disclosure (band), with strongest over-indexing on Berghain (272.22× the country average). Demographically, the Dixon audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Dixon fans

Demographic split for Dixon audience in United States
MetricValue
Female39.3%
Male60.7%
Average age33.7
Estimated audience size612,213

Audience persona

The typical Dixon fan in United States is more male, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Berghain.

Top regions in United States

Top regions ranked by reach for Dixon in United States
RegionReachAffinity
California194,7642.89×
Illinois64,7223.17×
Texas35,3610.67×
Florida18,3500.44×
North Carolina17,8210.97×
New York16,8370.49×
Missouri16,2231.64×
Oregon15,5892.22×
Arizona15,1561.21×
Tennessee14,5821.19×
Wisconsin12,2791.33×
Ohio12,2190.65×
Kentucky12,0251.57×
Pennsylvania11,0190.53×
Michigan10,7620.67×
Washington10,6560.87×
Georgia10,2560.54×
Virginia10,2180.69×
Indiana9,2790.83×
Colorado7,9030.82×
Iowa7,7881.54×
Maryland7,0880.67×
New Jersey6,9960.45×
Utah6,7151.22×
Nevada6,4401.09×
Louisiana6,2100.79×
New Mexico6,1041.99×
Minnesota6,0350.69×
Massachusetts5,5230.46×
Maine5,2312.39×
Oklahoma5,1320.75×
Alabama4,6750.55×
South Carolina4,5870.5×
Arkansas4,2270.84×
Mississippi4,2190.84×
Kansas3,7000.77×
Montana3,3831.99×
Idaho3,0561×
Nebraska2,9660.97×
Connecticut2,3850.39×
South Dakota2,2101.56×
West Virginia1,4320.5×
Delaware1,3790.82×
New Hampshire1,3710.57×
Hawaii1,1610.44×
Wyoming1,1271.24×
North Dakota9870.78×
Washington, District of Columbia9160.5×
Alaska7530.58×
Rhode Island7240.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dixon audience
BrandAffinityCategory
Berghain272.22×Music & Radio
Deadmau5140.75×Music & Radio
Disclosure (band)86.96×Music & Radio
Rebecca Ferguson29.14×Movies & TV
Courteney Cox22.56×Movies & TV
Daft Punk34.38×Music & Radio
Indeed.com6.11×Business & Career
Novak Djokovic19.83×Sports
Burning Man20.69×Music & Radio
Google News8.59×News
The xx85.45×Music & Radio
Electronic drum36.07×Music & Radio
Camila Cabello19.91×Music & Radio
StubHub9.7×Travel & Leisure
Los Angeles Dodgers7.44×Sports
Enterprise Rent-A-Car6.28×Cars & Mobility
Google Maps3.83×Internet & Social Media
Depop12.08×Fashion & Accessoires
DuckDuckGo8.2×Internet & Social Media
Vin Diesel13.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dixon audience
TraitClusterScore
Urban LifestyleOPEN2.76
Early Adopter MentalityPOWER2.44
TravellingTHRILL1.95
SustainabilityBALANCE1.71
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Dixon
CountryShare
United States48.5%
India11.5%
United Kingdom9.7%

See Dixon audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Dixon have in United States?

Dixon has an estimated audience of 612,213 people in United States, concentrated in California and Illinois.

What is the gender split and age of Dixon fans?

39.3% of Dixon fans are female, 60.7% are male, with an average age of 33.7 years.

Which brands do Dixon fans like most?

Dixon fans show strongest brand affinity for Berghain (272.22×), Deadmau5 (140.75×), and Disclosure (band) (86.96×) over the country average.

Where do Dixon fans live in United States?

Dixon fans in United States are most concentrated in California (reach 194,764), Illinois (reach 64,722), and Texas (reach 35,361). These three regions account for the largest share of the active audience.

What other brands do Dixon fans also like?

Beyond Dixon itself, the audience over-indexes on Deadmau5 (140.75×), Disclosure (band) (86.96×), Rebecca Ferguson (29.14×), and Courteney Cox (22.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dixon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.