Dixon Audience in United States
Dixon has an estimated audience of 612,213 people in United States. 39.3% are female, 60.7% are male, average age 33.7. Top regions: California, Illinois, Texas. Top brand affinities: Iwi, Home construction, Goop, Iowa Lottery, Dog breed.
The average Dixon fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Iwi, Home construction, Goop, with strongest over-indexing on Iwi (272.22× the country average). Demographically, the Dixon audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Dixon fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 33.7 |
| Estimated audience size | 612,213 |
Audience persona
The typical Dixon fan in United States is more male, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Iwi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 194,764 | 2.89× |
| Illinois | 64,722 | 3.17× |
| Texas | 35,361 | 0.67× |
| Florida | 18,350 | 0.44× |
| North Carolina | 17,821 | 0.97× |
| New York | 16,837 | 0.49× |
| Missouri | 16,223 | 1.64× |
| Oregon | 15,589 | 2.22× |
| Arizona | 15,156 | 1.21× |
| Tennessee | 14,582 | 1.19× |
| Wisconsin | 12,279 | 1.33× |
| Ohio | 12,219 | 0.65× |
| Kentucky | 12,025 | 1.57× |
| Pennsylvania | 11,019 | 0.53× |
| Michigan | 10,762 | 0.67× |
| Washington | 10,656 | 0.87× |
| Georgia | 10,256 | 0.54× |
| Virginia | 10,218 | 0.69× |
| Indiana | 9,279 | 0.83× |
| Colorado | 7,903 | 0.82× |
| Iowa | 7,788 | 1.54× |
| Maryland | 7,088 | 0.67× |
| New Jersey | 6,996 | 0.45× |
| Utah | 6,715 | 1.22× |
| Nevada | 6,440 | 1.09× |
| Louisiana | 6,210 | 0.79× |
| New Mexico | 6,104 | 1.99× |
| Minnesota | 6,035 | 0.69× |
| Massachusetts | 5,523 | 0.46× |
| Maine | 5,231 | 2.39× |
| Oklahoma | 5,132 | 0.75× |
| Alabama | 4,675 | 0.55× |
| South Carolina | 4,587 | 0.5× |
| Arkansas | 4,227 | 0.84× |
| Mississippi | 4,219 | 0.84× |
| Kansas | 3,700 | 0.77× |
| Montana | 3,383 | 1.99× |
| Idaho | 3,056 | 1× |
| Nebraska | 2,966 | 0.97× |
| Connecticut | 2,385 | 0.39× |
| South Dakota | 2,210 | 1.56× |
| West Virginia | 1,432 | 0.5× |
| Delaware | 1,379 | 0.82× |
| New Hampshire | 1,371 | 0.57× |
| Hawaii | 1,161 | 0.44× |
| Wyoming | 1,127 | 1.24× |
| North Dakota | 987 | 0.78× |
| Washington, District of Columbia | 916 | 0.5× |
| Alaska | 753 | 0.58× |
| Rhode Island | 724 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iwi | 272.22× | |
| Home construction | 14.23× | Home & Garden |
| Goop | 22.56× | Internet & Social Media |
| Iowa Lottery | 18.78× | Games |
| Dog breed | 1.63× | Pets & Animals |
| Harlow | 14.95× | Travel & Leisure |
| JDSU | 3.42× | Business & Career |
| Natural rubber | 2.29× | Cars & Mobility |
| Mathcore | 8.26× | Music & Radio |
| Perris, California | 20.69× | Travel & Leisure |
| TV Fanatic | 10.08× | Movies & TV |
| Ayrton Senna | 9.32× | Sports |
| No Escape (1994 film) | 9.71× | Movies & TV |
| Mothercare | 2.75× | Kids & Family |
| Fairy godmother | 5.96× | Literature |
| JcrOffroad | 18.57× | Shopping |
| Business English | 4.22× | Business & Career |
| IS (Infinite Stratos) | 2.73× | Literature |
| Ekornes | 11.99× | Home & Garden |
| Hypertext | 3.83× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.76 |
| Early Adopter Mentality | POWER | 2.44 |
| Travelling | THRILL | 1.95 |
| Sustainability | BALANCE | 1.71 |
| Luxury Orientation | PREMIUM | 1.71 |
| Design Affinity | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.5% |
| India | 11.5% |
| United Kingdom | 9.7% |
See Dixon audiences in other countries
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Frequently asked questions
How many fans does Dixon have in United States?
Dixon has an estimated audience of 612,213 people in United States, concentrated in California and Illinois.
What is the gender split and age of Dixon fans?
39.3% of Dixon fans are female, 60.7% are male, with an average age of 33.7 years.
Which brands do Dixon fans like most?
Dixon fans show strongest brand affinity for Iwi (272.22×), Home construction (14.23×), and Goop (22.56×) over the country average.
Where do Dixon fans live in United States?
Dixon fans in United States are most concentrated in California (reach 194,764), Illinois (reach 64,722), and Texas (reach 35,361). These three regions account for the largest share of the active audience.
What other brands do Dixon fans also like?
Beyond Dixon itself, the audience over-indexes on Home construction (14.23×), Goop (22.56×), Iowa Lottery (18.78×), and Dog breed (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dixon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.