Rascasse Audience Intelligence

DJ Khaled Audience in United States

A data profile of the people who buy, follow and care about DJ Khaled in United States — modelled from more than twelve digital signal sources. DJ Khaled has an estimated audience of 2,220,852 people in United States.

#3among EDM in United States#2304among Person in United States#1421in Music & Radio

The average DJ Khaled fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music of Nigeria, PartyNextDoor, Frank Ocean, with strongest over-indexing on Music of Nigeria (40.38× the country average).

Demographically, the DJ Khaled audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DJ Khaled fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music of Nigeria.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DJ Khaled profile in United States.

Audience size
2.2M
in United States
Gender
42.0%♀
58.0% male
Age
32.4
average years
Country rank
#13095
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DJ Khaled fans

42.0% are female, 58.0% are male, average age 32.4.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for DJ Khaled audience in United States
MetricValue
Female42.0%
Male58.0%
Average age32.4
Estimated audience size2,220,852
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the DJ Khaled audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

46.4%

of the worldwide DJ Khaled audience comes from United States.

Worldwide audience distribution share by country for DJ Khaled
CountryShare
United States46.4%
United Kingdom6.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DJ Khaled audience in United States is strongest.

Fig. 05

Top regions by affinity

DJ Khaled fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.69×
02Florida~200K1.44×
03Georgia~90K1.37×
04New York~200K1.32×
05Maryland~50K1.28×
06New Jersey~70K1.25×
07North Carolina~80K1.19×
08Washington, District of Columbia~8K1.19×
09Texas~200K1.17×
10Connecticut~30K1.17×
11Alabama~30K1.16×
12California~300K1.15×
13Illinois~80K1.15×
14Virginia~60K1.13×
15Mississippi~20K1.13×
16Delaware~7K1.13×
17South Carolina~40K1.11×
18Nevada~20K1.10×
19Pennsylvania~80K1.09×
20Michigan~60K1.09×
21Massachusetts~50K1.08×
22Rhode Island~7K1.08×
23Ohio~70K1.03×
24Arizona~40K1.02×
25Tennessee~40K1.02×
26Kentucky~30K1.01×
27Indiana~40K0.98×
28Arkansas~20K0.97×
29Missouri~30K0.96×
30Washington~40K0.95×
31Oklahoma~20K0.94×
32Kansas~20K0.90×
33New Hampshire~8K0.90×
34Hawaii~8K0.89×
35Colorado~30K0.87×
36Oregon~20K0.87×
37New Mexico~9K0.87×
38Minnesota~30K0.85×
39Nebraska~9K0.85×
40Wisconsin~30K0.83×
41West Virginia~8K0.82×
42Alaska~4K0.80×
43Utah~20K0.79×
44Maine~6K0.78×
45North Dakota~3K0.78×
46Iowa~10K0.77×
47Vermont~3K0.77×
48South Dakota~4K0.74×
49Idaho~8K0.71×
50Montana~4K0.69×
Fig. 06

Affinity by region

Affinity by region — DJ Khaled, United States
0.69×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DJ Khaled audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DJ Khaled audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio40.38×
02WizkidMusic & Radio36.16×
03PartyNextDoorMusic & Radio24.88×
04Big SeanMusic & Radio18.76×
05Metro BoominMusic & Radio18.19×
06Tory LanezFashion & Accessoires16.40×
07Daniel CaesarMusic & Radio15.63×
08Frank OceanMusic & Radio14.41×
09Rick RossMusic & Radio11.79×
10T.I.Music & Radio11.19×
11Kid CudiMusic & Radio10.68×
12Carmelo AnthonySports6.48×
13Brooklyn NetsSports6.15×
14Minnesota TimberwolvesSports5.89×
15DiddyMusic & Radio5.58×
16Phoenix SunsSports5.24×
17Sean CombsMusic & Radio4.97×
18New York KnicksSports4.59×
19Texas RoadhouseFood & Beverages2.62×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DJ Khaled audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DJ Khaled audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
IndulgenceJOY1.23×
SustainabilityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DJ Khaled audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
DIY MentalityTHRILL0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DJ Khaled have in United States?

DJ Khaled has an estimated audience of 2,220,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DJ Khaled fans?

42.0% of DJ Khaled fans are female, 58.0% are male, with an average age of 32.4 years.

03

Which brands do DJ Khaled fans like most?

DJ Khaled fans show strongest brand affinity for Music of Nigeria (40.38×), PartyNextDoor (24.88×), and Frank Ocean (14.41×) over the country average.

04

Where do DJ Khaled fans live in United States?

DJ Khaled fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DJ Khaled fans also like?

Beyond DJ Khaled itself, the audience over-indexes on PartyNextDoor (24.88×), Frank Ocean (14.41×), Wizkid (36.16×), and Daniel Caesar (15.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See DJ Khaled audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DJ Khaled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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