DJ Khaled Audience in United States

DJ Khaled logo

DJ Khaled has an estimated audience of 2,148,169 people in United States. 42.0% are female, 58.0% are male, average age 32.4. Top regions: California, Florida, Texas. Top brand affinities: Music of Nigeria, Tory Lanez, PartyNextDoor, Frank Ocean, Diddy.

The average DJ Khaled fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Music of Nigeria, Tory Lanez, PartyNextDoor, with strongest over-indexing on Music of Nigeria (40.38× the country average). Demographically, the DJ Khaled audience skews more male with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of DJ Khaled fans

Demographic split for DJ Khaled audience in United States
MetricValue
Female42.0%
Male58.0%
Average age32.4
Estimated audience size2,148,169

Audience persona

The typical DJ Khaled fan in United States is more male, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Music of Nigeria.

Top regions in United States

Top regions ranked by reach for DJ Khaled in United States
RegionReachAffinity
California285,8341.21×
Florida225,3561.55×
Texas223,3131.21×
New York164,1361.37×
Georgia92,9481.4×
Illinois84,3991.18×
Pennsylvania80,5601.11×
North Carolina76,5711.18×
New Jersey70,1021.28×
Ohio69,4811.05×
Michigan62,9021.12×
Virginia58,9291.13×
Louisiana49,0631.77×
Maryland47,8731.3×
Arizona47,5571.08×
Massachusetts46,9541.11×
Tennessee45,5361.06×
Washington41,9040.97×
Indiana37,9060.97×
South Carolina35,9531.11×
Alabama34,4651.15×
Missouri33,5460.97×
Colorado29,9210.88×
Wisconsin26,7290.83×
Minnesota26,2370.85×
Connecticut25,5301.18×
Kentucky25,4960.95×
Nevada24,5611.18×
Oklahoma22,3330.94×
Oregon21,6770.88×
Mississippi20,0501.13×
Arkansas16,3810.93×
Utah15,1950.79×
Kansas14,4530.85×
Iowa12,9510.73×
New Mexico9,0950.84×
Nebraska8,7320.81×
Hawaii8,1990.89×
Washington, District of Columbia7,8171.21×
West Virginia7,6680.77×
Rhode Island7,3281.07×
Idaho7,1070.66×
New Hampshire6,4930.77×
Delaware6,2901.06×
Maine5,5570.72×
Montana3,5690.6×
Alaska3,2900.72×
South Dakota3,1460.63×
North Dakota3,1230.71×
Vermont2,4250.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DJ Khaled audience
BrandAffinityCategory
Music of Nigeria40.38×Music & Radio
Tory Lanez16.4×Fashion & Accessoires
PartyNextDoor24.88×Music & Radio
Frank Ocean14.41×Music & Radio
Diddy5.58×Music & Radio
Wizkid36.16×Music & Radio
Brooklyn Nets6.15×Sports
Minnesota Timberwolves5.89×Sports
Daniel Caesar15.63×Music & Radio
Beauty1.75×Beauty & Wellness
Euphoria1.84×Movies & TV
Texas Roadhouse2.62×Food & Beverages
Big Sean18.76×Music & Radio
Metro Boomin18.19×Music & Radio
Phoenix Suns5.24×Sports
Rick Ross11.79×Music & Radio
Philip Rivers7.33×Sports
T.I.11.19×Music & Radio
New York Knicks4.59×Sports
Rhianna (singer)5.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DJ Khaled audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.65
Family OrientationCONSERVATISM1.52
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.37
Urban LifestyleOPEN1.31
IndulgenceJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for DJ Khaled
CountryShare
United States45.6%
United Kingdom6.0%
Canada4.6%

See DJ Khaled audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does DJ Khaled have in United States?

DJ Khaled has an estimated audience of 2,148,169 people in United States, concentrated in California and Florida.

What is the gender split and age of DJ Khaled fans?

42.0% of DJ Khaled fans are female, 58.0% are male, with an average age of 32.4 years.

Which brands do DJ Khaled fans like most?

DJ Khaled fans show strongest brand affinity for Music of Nigeria (40.38×), Tory Lanez (16.4×), and PartyNextDoor (24.88×) over the country average.

Where do DJ Khaled fans live in United States?

DJ Khaled fans in United States are most concentrated in California (reach 285,834), Florida (reach 225,356), and Texas (reach 223,313). These three regions account for the largest share of the active audience.

What other brands do DJ Khaled fans also like?

Beyond DJ Khaled itself, the audience over-indexes on Tory Lanez (16.4×), PartyNextDoor (24.88×), Frank Ocean (14.41×), and Diddy (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DJ Khaled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.