Sharks Audience in United States
Sharks has an estimated audience of 9,848,677 people in United States. 33.4% are female, 66.6% are male, average age 36.5. Top brand affinities: Björk, The Clash, Autism Awareness, Diabetes mellitus awareness, Ozzy Osbourne.
Top brand affinities include Björk, The Clash, Autism Awareness, with strongest over-indexing on Björk (43.98× the country average). Demographically, the Sharks audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Sharks fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 36.5 |
| Estimated audience size | 9,848,677 |
Audience persona
The typical Sharks fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Björk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Björk | 43.98× | Music & Radio |
| The Clash | 76.36× | Music & Radio |
| Autism Awareness | 16.53× | Health |
| Diabetes mellitus awareness | 10.87× | Health |
| Ozzy Osbourne | 12.31× | Music & Radio |
| Microblogging | 11.17× | Technology & Electronics |
| Singer-songwriter | 5.02× | Music & Radio |
| Glam rock | 25.34× | Music & Radio |
| Tech N9ne | 46.86× | Music & Radio |
| Dead Kennedys | 60.98× | Music & Radio |
| Fugazi | 44.46× | Music & Radio |
| Social Distortion | 49.52× | Music & Radio |
| Massive Attack | 34.45× | Music & Radio |
| Deftones | 20.6× | Music & Radio |
| Blended whiskey | 13.09× | Food & Beverages |
| Horoscope | 9.08× | Health |
| Income tax | 11.55× | Business & Career |
| Beetlejuice | 4.46× | Movies & TV |
| Skullcandy | 19.74× | Technology & Electronics |
| Kia Sportage | 17.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.49 |
| Risk Appetite | THRILL | 2.14 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Tradition | CONSERVATISM | 1.58 |
| Extroversion | THRILL | 1.51 |
| Early Adopter Mentality | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 10.7% |
| Australia | 6.7% |
See Sharks audiences in other countries
More EDM audiences in United States
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
- Enigma (2,000,679)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sharks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.