Sharks Audience in United States
Sharks has an estimated audience of 9,848,677 people in United States. 33.4% are female, 66.6% are male, average age 36.5. Top brand affinities: Dog breed, Celtic mythology, Israel, Minnesota, Kelli O'Hara.
Top brand affinities include Dog breed, Celtic mythology, Israel, with strongest over-indexing on Dog breed (3.32× the country average). Demographically, the Sharks audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Sharks fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 36.5 |
| Estimated audience size | 9,848,677 |
Audience persona
The typical Sharks fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.32× | Pets & Animals |
| Celtic mythology | 19.67× | Arts & Culture |
| Israel | 2.97× | Travel & Leisure |
| Minnesota | 2.44× | Travel & Leisure |
| Kelli O'Hara | 24.19× | Movies & TV |
| Alaska | 2.01× | Travel & Leisure |
| Home construction | 1.61× | Home & Garden |
| Home Delivery | 3.32× | Food & Beverages |
| Elsword | 17.14× | Games |
| Final Fantasy I | 76.36× | Games |
| Wim Hof | 12.18× | Sports |
| Winemaking | 4.33× | Food & Beverages |
| REC TEC Grills | 17.8× | Sports |
| Vocal harmony | 4.23× | Music & Radio |
| Monmouth County, New Jersey | 8.78× | Travel & Leisure |
| Gift registry | 11.65× | Kids & Family |
| Justice | 2.51× | Politics & Society |
| Grinch | 3.4× | Movies & TV |
| Nebraska | 2.2× | Travel & Leisure |
| Historic site | 3.4× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.49 |
| Risk Appetite | THRILL | 2.14 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Tradition | CONSERVATISM | 1.58 |
| Extroversion | THRILL | 1.51 |
| Early Adopter Mentality | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 10.7% |
| Australia | 6.7% |
See Sharks audiences in other countries
More EDM audiences in United States
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
- Enigma (2,000,679)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sharks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.