Gloria Estefan Audience in United States

Gloria Estefan logo

Gloria Estefan has an estimated audience of 2,411,310 people in United States. 72.6% are female, 27.4% are male, average age 44.3. Top regions: Florida, California, Texas. Top brand affinities: Nate Bargatze, Priyanka Chopra, Sofía Vergara, Mitú, Geo TV.

The average Gloria Estefan fan in United States is 44.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Nate Bargatze, Priyanka Chopra, Sofía Vergara, with strongest over-indexing on Nate Bargatze (14.86× the country average). Demographically, the Gloria Estefan audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: EDM

Demographics of Gloria Estefan fans

Demographic split for Gloria Estefan audience in United States
MetricValue
Female72.6%
Male27.4%
Average age44.3
Estimated audience size2,411,310

Audience persona

The typical Gloria Estefan fan in United States is more female, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for Gloria Estefan in United States
RegionReachAffinity
Florida475,4612.91×
California350,2231.32×
Texas275,8031.33×
New York183,9661.37×
Illinois96,5821.2×
New Jersey88,2631.44×
Pennsylvania86,9491.07×
Georgia79,0991.06×
North Carolina71,7710.99×
Ohio70,7350.95×
Virginia60,4141.03×
Michigan55,8390.89×
Arizona54,6721.11×
Massachusetts52,8101.11×
Washington47,0960.97×
Maryland44,3511.07×
Tennessee43,7740.9×
Colorado40,4071.06×
Indiana38,8070.88×
Minnesota34,2540.99×
Missouri34,0540.88×
South Carolina32,8980.91×
Connecticut32,3431.34×
Wisconsin32,2440.89×
Nevada27,9881.2×
Louisiana27,4300.88×
Kentucky27,0700.9×
Oregon25,3390.92×
Alabama25,3300.75×
Oklahoma24,0560.9×
Utah18,0830.84×
Kansas17,7110.93×
Iowa15,6180.79×
Arkansas15,6080.79×
New Mexico14,9471.24×
Mississippi14,3360.72×
Hawaii11,1311.07×
Nebraska10,2040.84×
Idaho9,5900.79×
New Hampshire9,1780.97×
West Virginia8,7310.78×
Rhode Island8,5631.12×
Washington, District of Columbia8,3121.15×
Maine7,0810.82×
Delaware6,6761×
Montana4,6430.69×
South Dakota3,5620.64×
Alaska3,5320.68×
Vermont2,9510.7×
North Dakota2,9100.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gloria Estefan audience
BrandAffinityCategory
Nate Bargatze14.86×Music & Radio
Priyanka Chopra20.96×Movies & TV
Sofía Vergara13.3×Movies & TV
Mitú11.36×Travel & Leisure
Geo TV31.57×Movies & TV
Music of Bollywood22.65×Music & Radio
Taobao18.04×Shopping
Jackie Chan13.09×Movies & TV
Kumail Nanjiani21.07×Movies & TV
Salsa romántica20.27×Music & Radio
Shakira10.42×Music & Radio
Baidu20.26×Internet & Social Media
God3.45×Politics & Society
Daniel Dae Kim18.59×Movies & TV
Michelle Yeoh16.17×Movies & TV
Celia Cruz22.03×Music & Radio
Kunal Nayyar24.12×Movies & TV
Culture of India21.2×Politics & Society
WeChat19.04×Internet & Social Media
Cricket6.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gloria Estefan audience
TraitClusterScore
Risk AppetiteTHRILL1.54
Luxury OrientationPREMIUM1.47
ExtroversionTHRILL1.43
IndulgenceJOY1.26
Urban LifestyleOPEN1.25
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Gloria Estefan
CountryShare
United States37.2%
Spain11.9%
United Kingdom11.6%

See Gloria Estefan audiences in other countries

More EDM audiences in United States

Frequently asked questions

How many fans does Gloria Estefan have in United States?

Gloria Estefan has an estimated audience of 2,411,310 people in United States, concentrated in Florida and California.

What is the gender split and age of Gloria Estefan fans?

72.6% of Gloria Estefan fans are female, 27.4% are male, with an average age of 44.3 years.

Which brands do Gloria Estefan fans like most?

Gloria Estefan fans show strongest brand affinity for Nate Bargatze (14.86×), Priyanka Chopra (20.96×), and Sofía Vergara (13.3×) over the country average.

Where do Gloria Estefan fans live in United States?

Gloria Estefan fans in United States are most concentrated in Florida (reach 475,461), California (reach 350,223), and Texas (reach 275,803). These three regions account for the largest share of the active audience.

What other brands do Gloria Estefan fans also like?

Beyond Gloria Estefan itself, the audience over-indexes on Priyanka Chopra (20.96×), Sofía Vergara (13.3×), Mitú (11.36×), and Geo TV (31.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gloria Estefan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.