Rascasse Audience Intelligence

Culture of India Audience in United States

A data profile of the people who buy, follow and care about Culture of India in United States — modelled from more than twelve digital signal sources. Culture of India has an estimated audience of 1,487,185 people in United States.

#4among Culture in United States#7324among Topic in United States#1104in Politics & Society

The average Culture of India fan in United States is 44.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Priyanka Chopra, Viola Davis, Malaysia, with strongest over-indexing on Priyanka Chopra (28.18× the country average).

Demographically, the Culture of India audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culture of India fan in United States is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Priyanka Chopra.

Category: Politics & Society · Type: Topic · Subtype: Culture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture of India profile in United States.

Audience size
1.5M
in United States
Gender
76.6%♀
23.4% male
Age
44.6
average years
Country rank
#17885
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Culture of India fans

76.6% are female, 23.4% are male, average age 44.6.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Culture of India audience in United States
MetricValue
Female76.6%
Male23.4%
Average age44.6
Estimated audience size1,487,185
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Culture of India audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4923%
50+33%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Culture of India audience comes from United States.

Worldwide audience distribution share by country for Culture of India
CountryShare
India32.9%
United States31.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture of India audience in United States is strongest.

Fig. 05

Top regions by affinity

Culture of India fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.61×
02Georgia~70K1.45×
03Indiana~30K1.26×
04North Carolina~50K1.19×
05South Carolina~30K1.19×
06Mississippi~10K1.18×
07Michigan~40K1.10×
08New Jersey~40K1.10×
09Kentucky~20K1.10×
10Oklahoma~20K1.10×
11Missouri~30K1.09×
12California~200K1.08×
13Virginia~40K1.08×
14Washington~30K1.08×
15Arkansas~10K1.08×
16New Mexico~8K1.07×
17Pennsylvania~50K1.05×
18Illinois~50K1.05×
19Tennessee~30K1.04×
20Alabama~20K1.03×
21Louisiana~20K1.02×
22Arizona~30K1.00×
23Wisconsin~20K0.99×
24Utah~10K0.99×
25West Virginia~7K0.99×
26North Dakota~3K0.99×
27Florida~100K0.98×
28Maryland~30K0.98×
29Colorado~20K0.98×
30Iowa~10K0.98×
31Connecticut~10K0.97×
32Kansas~10K0.97×
33Vermont~3K0.97×
34Hawaii~6K0.96×
35Idaho~7K0.95×
36Delaware~4K0.95×
37South Dakota~3K0.95×
38Ohio~40K0.94×
39Nevada~10K0.94×
40New Hampshire~6K0.94×
41Washington, District of Columbia~4K0.94×
42Alaska~3K0.94×
43Minnesota~20K0.93×
44Nebraska~7K0.93×
45Montana~4K0.92×
46Rhode Island~4K0.90×
47Oregon~20K0.89×
48Maine~5K0.89×
49Massachusetts~30K0.88×
50New York~70K0.87×
Fig. 06

Affinity by region

Affinity by region — Culture of India, United States
0.87×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture of India audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture of India audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV33.54×
02Meteor GardenMovies & TV31.28×
03M. Night ShyamalanMovies & TV30.10×
04Kumail NanjianiMovies & TV29.89×
05Priyanka ChopraMovies & TV28.18×
06Padma LakshmiFashion & Accessoires27.70×
07MooncakeFood & Beverages26.19×
08Jet LiMovies & TV26.17×
09BaiduInternet & Social Media25.97×
10Michelle YeohMovies & TV22.35×
11Gloria EstefanMusic & Radio21.20×
12TaobaoShopping20.85×
13BeijingTravel & Leisure20.80×
14Fresh Off the BoatMovies & TV20.11×
15MalaysiaTravel & Leisure18.93×
16Bruce LeeMovies & TV18.16×
17Steven YeunMovies & TV16.54×
18TaiwanTravel & Leisure15.16×
19Jackie ChanMovies & TV14.47×
20Chinese cuisineFood & Beverages6.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture of India audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Culture of India audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
MindfulnessBALANCE1.61×
TravellingTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Culture of India audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Risk AppetiteTHRILL0.80×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Culture of India have in United States?

Culture of India has an estimated audience of 1,487,185 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Culture of India fans?

76.6% of Culture of India fans are female, 23.4% are male, with an average age of 44.6 years.

03

Which brands do Culture of India fans like most?

Culture of India fans show strongest brand affinity for Priyanka Chopra (28.18×), Viola Davis (33.54×), and Malaysia (18.93×) over the country average.

04

Where do Culture of India fans live in United States?

Culture of India fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Culture of India fans also like?

Beyond Culture of India itself, the audience over-indexes on Viola Davis (33.54×), Malaysia (18.93×), Kumail Nanjiani (29.89×), and Beijing (20.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Culture audiences in United States

See Culture of India audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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