Culture of India Audience in United States

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Culture of India has an estimated audience of 1,487,185 people in United States. 76.6% are female, 23.4% are male, average age 44.6. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Priyanka Chopra, Viola Davis, Malaysia.

The average Culture of India fan in United States is 44.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Priyanka Chopra, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Culture of India audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of India fans

Demographic split for Culture of India audience in United States
MetricValue
Female76.6%
Male23.4%
Average age44.6
Estimated audience size1,487,185

Audience persona

The typical Culture of India fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Culture of India in United States
RegionReachAffinity
Texas193,4821.51×
California192,6151.18×
Florida114,8691.14×
New York81,1030.98×
Georgia64,5091.41×
Illinois54,5951.1×
North Carolina53,9611.21×
Pennsylvania50,9011.02×
Ohio45,6621×
New Jersey44,2201.17×
Michigan42,9021.1×
Virginia39,8741.1×
Washington34,7541.16×
Tennessee34,6481.16×
Indiana33,6561.24×
Arizona33,0231.09×
Maryland28,1551.1×
Massachusetts26,7300.91×
Missouri25,7541.07×
South Carolina25,4451.14×
Colorado22,5210.96×
Alabama19,9880.96×
Wisconsin19,8130.89×
Kentucky19,7181.06×
Louisiana19,2131×
Minnesota19,0640.89×
Oklahoma17,9851.09×
Mississippi15,6161.27×
Nevada15,1111.05×
Connecticut14,7340.99×
Arkansas14,1961.16×
Oregon13,7340.81×
Utah13,1820.99×
Iowa10,6480.87×
Kansas10,3850.89×
New Mexico7,7001.03×
West Virginia7,1961.04×
Nebraska6,5310.88×
Idaho6,0910.82×
Hawaii5,4220.85×
Washington, District of Columbia4,7041.05×
New Hampshire4,4470.76×
Maine3,8140.72×
Rhode Island3,5780.76×
Delaware3,3110.81×
North Dakota2,7570.9×
Montana2,7390.66×
South Dakota2,7030.79×
Alaska2,2440.71×
Vermont2,1120.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of India audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Priyanka Chopra25.91×Movies & TV
Viola Davis26.54×Movies & TV
Malaysia16.96×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jackie Chan15.75×Movies & TV
Jet Li30.05×Movies & TV
Baidu27.07×Internet & Social Media
Taiwan12.52×Travel & Leisure
Taobao19.92×Shopping
Michelle Yeoh21.7×Movies & TV
Income tax13.19×Business & Career
Bruce Lee15.84×Movies & TV
Bachelor of Business Administration41.37×Business & Career
Mooncake24.62×Food & Beverages
Beijing14.01×Travel & Leisure
Gloria Estefan18.05×Music & Radio
Kunal Nayyar24.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of India audience
TraitClusterScore
Design AffinityPREMIUM1.45
IndulgenceJOY1.39
MindfulnessBALANCE1.31
TravellingTHRILL1.3
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Culture of India
CountryShare
India32.9%
United States31.7%
United Kingdom6.3%

See Culture of India audiences in other countries

More Culture audiences in United States

Frequently asked questions

How many fans does Culture of India have in United States?

Culture of India has an estimated audience of 1,487,185 people in United States, concentrated in Texas and California.

What is the gender split and age of Culture of India fans?

76.6% of Culture of India fans are female, 23.4% are male, with an average age of 44.6 years.

Which brands do Culture of India fans like most?

Culture of India fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Priyanka Chopra (25.91×) over the country average.

Where do Culture of India fans live in United States?

Culture of India fans in United States are most concentrated in Texas (reach 193,482), California (reach 192,615), and Florida (reach 114,869). These three regions account for the largest share of the active audience.

What other brands do Culture of India fans also like?

Beyond Culture of India itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Priyanka Chopra (25.91×), Viola Davis (26.54×), and Malaysia (16.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.