Culture of Mexico Audience in United States

Culture of Mexico logo

Culture of Mexico has an estimated audience of 2,439,684 people in United States. 46.8% are female, 53.2% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Governor of Michigan, Minnesota, Kendra Scott, Grinch.

The average Culture of Mexico fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Governor of Michigan, Minnesota, with strongest over-indexing on Nationality (8.89× the country average). Demographically, the Culture of Mexico audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of Mexico fans

Demographic split for Culture of Mexico audience in United States
MetricValue
Female46.8%
Male53.2%
Average age39.2
Estimated audience size2,439,684

Audience persona

The typical Culture of Mexico fan in United States is balanced, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Culture of Mexico in United States
RegionReachAffinity
California765,2802.85×
Texas564,3552.69×
Florida167,9051.02×
New York147,0581.08×
Arizona124,5662.5×
Illinois121,9011.5×
Georgia96,1671.28×
North Carolina79,1581.08×
Washington78,8781.61×
Colorado50,6591.32×
Nevada49,2862.09×
Pennsylvania48,5930.59×
Virginia47,9150.81×
New Jersey47,0060.76×
Michigan44,2600.69×
Ohio42,3210.56×
Indiana41,0800.92×
Tennessee39,5670.81×
Oregon34,2721.23×
Oklahoma33,6381.24×
Missouri33,0740.84×
Minnesota32,8460.94×
Maryland29,9350.71×
Utah29,8611.37×
South Carolina29,8020.81×
Wisconsin29,6520.81×
New Mexico24,6512.01×
Alabama24,1680.71×
Louisiana24,0400.76×
Kansas23,7511.24×
Massachusetts22,8760.48×
Kentucky21,0840.69×
Iowa16,5980.83×
Mississippi16,2230.81×
Arkansas16,1410.8×
Connecticut14,2420.58×
Nebraska14,1191.15×
Idaho13,5221.11×
West Virginia8,7500.77×
Hawaii8,0340.77×
Washington, District of Columbia5,4200.74×
Delaware4,8350.72×
North Dakota4,3290.86×
Rhode Island3,4100.44×
New Hampshire3,3840.35×
South Dakota3,3730.6×
Alaska3,2080.61×
Maine3,1240.36×
Wyoming2,6000.72×
Montana2,4850.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of Mexico audience
BrandAffinityCategory
Nationality8.89×Politics & Society
Governor of Michigan14.95×Politics & Society
Minnesota3.46×Travel & Leisure
Kendra Scott5.29×Fashion & Accessoires
Grinch6.86×Movies & TV
Panama5.65×Travel & Leisure
Google Home9.67×Technology & Electronics
Hipster14.01×Politics & Society
Hibachi10.88×Food & Beverages
Goop7.19×Internet & Social Media
Vocal harmony6.09×Music & Radio
jordy nelson18.9×Sports
Historic site4.72×Arts & Culture
Lahaina, Hawaii19.98×Travel & Leisure
Wok7.04×Food & Beverages
Israel2.09×Travel & Leisure
Jme30.07×Music & Radio
Homie13.21×Politics & Society
Fairy godmother6.38×Literature
No Escape (1994 film)9.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of Mexico audience
TraitClusterScore
ExtroversionTHRILL1.61
SpiritualityBALANCE1.51
Urban LifestyleOPEN1.36
Need for SecurityCONSERVATISM1.36
Social Media UsageJOY1.25
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Culture of Mexico
CountryShare
Mexico32.6%
United States32.3%
Spain9.6%

See Culture of Mexico audiences in other countries

More Culture audiences in United States

Frequently asked questions

How many fans does Culture of Mexico have in United States?

Culture of Mexico has an estimated audience of 2,439,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Culture of Mexico fans?

46.8% of Culture of Mexico fans are female, 53.2% are male, with an average age of 39.2 years.

Which brands do Culture of Mexico fans like most?

Culture of Mexico fans show strongest brand affinity for Nationality (8.89×), Governor of Michigan (14.95×), and Minnesota (3.46×) over the country average.

Where do Culture of Mexico fans live in United States?

Culture of Mexico fans in United States are most concentrated in California (reach 765,280), Texas (reach 564,355), and Florida (reach 167,905). These three regions account for the largest share of the active audience.

What other brands do Culture of Mexico fans also like?

Beyond Culture of Mexico itself, the audience over-indexes on Governor of Michigan (14.95×), Minnesota (3.46×), Kendra Scott (5.29×), and Grinch (6.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.