Rascasse Audience Intelligence

Culture of Mexico Audience in United States

A data profile of the people who buy, follow and care about Culture of Mexico in United States — modelled from more than twelve digital signal sources. Culture of Mexico has an estimated audience of 2,439,684 people in United States.

#2among Culture in United States#5691among Topic in United States#784in Politics & Society

The average Culture of Mexico fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carnivàle, Web server, Mariachi, with strongest over-indexing on Carnivàle (21.81× the country average).

Demographically, the Culture of Mexico audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culture of Mexico fan in United States is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Carnivàle.

Category: Politics & Society · Type: Topic · Subtype: Culture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture of Mexico profile in United States.

Audience size
2.4M
in United States
Gender
46.8%♀
53.2% male
Age
39.2
average years
Country rank
#12130
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Culture of Mexico fans

46.8% are female, 53.2% are male, average age 39.2.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Culture of Mexico audience in United States
MetricValue
Female46.8%
Male53.2%
Average age39.2
Estimated audience size2,439,684
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Culture of Mexico audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4922%
50+16%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Culture of Mexico audience comes from United States.

Worldwide audience distribution share by country for Culture of Mexico
CountryShare
Mexico32.6%
United States32.3%
Spain9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture of Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Culture of Mexico fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K2.77×
02California~700K2.51×
03Arizona~100K2.06×
04Nevada~40K1.81×
05New Mexico~20K1.77×
06Illinois~100K1.54×
07Washington~70K1.40×
08Utah~30K1.34×
09Georgia~100K1.30×
10Oklahoma~40K1.30×
11Colorado~50K1.28×
12Kansas~20K1.26×
13Nebraska~20K1.25×
14Oregon~30K1.17×
15Idaho~10K1.13×
16North Carolina~80K1.09×
17Wisconsin~40K0.96×
18North Dakota~5K0.96×
19Indiana~40K0.95×
20Arkansas~20K0.95×
21South Carolina~30K0.94×
22Hawaii~10K0.92×
23South Dakota~5K0.92×
24Louisiana~30K0.90×
25Iowa~20K0.90×
26Delaware~6K0.90×
27Alaska~5K0.90×
28Minnesota~30K0.89×
29Kentucky~30K0.86×
30Mississippi~20K0.86×
31Vermont~4K0.86×
32Missouri~30K0.85×
33West Virginia~10K0.85×
34Florida~100K0.84×
35New York~100K0.84×
36Montana~6K0.82×
37New Jersey~50K0.81×
38Virginia~50K0.81×
39Rhode Island~6K0.79×
40Alabama~30K0.78×
41Washington, District of Columbia~6K0.78×
42Tennessee~40K0.76×
43New Hampshire~7K0.76×
44Maine~7K0.76×
45Michigan~50K0.73×
46Connecticut~20K0.72×
47Pennsylvania~60K0.70×
48Maryland~30K0.69×
49Ohio~50K0.61×
50Massachusetts~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Culture of Mexico, United States
0.57×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture of Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture of Mexico audience
#·InterestCategoryAffinity×
01CarnivàleMovies & TV21.81×
02UNESCOPolitics & Society21.45×
03Lyric poetryLiterature18.62×
04FIFA Club World CupSports13.23×
05El PaísNews13.01×
06Atlético MadridSports12.77×
07MariachiMusic & Radio11.96×
08Benny BlancoMusic & Radio10.46×
09Colorado RockiesSports9.55×
10Web serverTechnology & Electronics9.45×
11Cruz AzulSports7.98×
12San Diego PadresSports7.44×
13Liga MXSports6.08×
14Milwaukee BrewersSports5.16×
15Discount storesShopping3.89×
16Solar energyHome & Garden3.89×
17Las VegasTravel & Leisure3.26×
18MexicoTravel & Leisure2.83×
19Shopping mallsShopping2.71×
20Classical musicMusic & Radio2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture of Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Culture of Mexico audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
Urban LifestyleOPEN1.82×
SpiritualityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Culture of Mexico audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Culture of Mexico have in United States?

Culture of Mexico has an estimated audience of 2,439,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Culture of Mexico fans?

46.8% of Culture of Mexico fans are female, 53.2% are male, with an average age of 39.2 years.

03

Which brands do Culture of Mexico fans like most?

Culture of Mexico fans show strongest brand affinity for Carnivàle (21.81×), Web server (9.45×), and Mariachi (11.96×) over the country average.

04

Where do Culture of Mexico fans live in United States?

Culture of Mexico fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Culture of Mexico fans also like?

Beyond Culture of Mexico itself, the audience over-indexes on Web server (9.45×), Mariachi (11.96×), UNESCO (21.45×), and Lyric poetry (18.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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