A data profile of the people who buy, follow and care about Culture of the United Kingdom in United States — modelled from more than twelve digital signal sources. Culture of the United Kingdom has an estimated audience of 5,848,531 people in United States.
The average Culture of the United Kingdom fan in United States is 41.9 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Cider, Mineral water, Non-alcoholic beverage, with strongest over-indexing on Cider (6.99× the country average).
Demographically, the Culture of the United Kingdom audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Culture of the United Kingdom fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Cider.
The key figures that characterise the Culture of the United Kingdom profile in United States.
56.8% are female, 43.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.9 |
| Estimated audience size | 5,848,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Culture of the United Kingdom audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 24.0% |
| Italy | 6.1% |
Where the Culture of the United Kingdom audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~700K | 1.41× | |
| 02 | Alaska | ~20K | 1.22× | |
| 03 | North Dakota | ~10K | 1.20× | |
| 04 | Vermont | ~10K | 1.16× | |
| 05 | South Dakota | ~20K | 1.13× | |
| 06 | South Carolina | ~100K | 1.12× | |
| 07 | Georgia | ~200K | 1.07× | |
| 08 | Montana | ~20K | 1.06× | |
| 09 | Hawaii | ~30K | 1.04× | |
| 10 | Delaware | ~20K | 1.04× | |
| 11 | Mississippi | ~50K | 1.03× | |
| 12 | Nebraska | ~30K | 1.03× | |
| 13 | West Virginia | ~30K | 1.03× | |
| 14 | Kansas | ~50K | 1.02× | |
| 15 | Rhode Island | ~20K | 1.02× | |
| 16 | Oklahoma | ~70K | 1.01× | |
| 17 | Idaho | ~30K | 1.01× | |
| 18 | New Hampshire | ~20K | 1.01× | |
| 19 | Washington | ~100K | 1.00× | |
| 20 | Utah | ~50K | 1.00× | |
| 21 | Maine | ~20K | 1.00× | |
| 22 | Louisiana | ~70K | 0.99× | |
| 23 | New Mexico | ~30K | 0.99× | |
| 24 | Iowa | ~50K | 0.98× | |
| 25 | Washington, District of Columbia | ~20K | 0.97× | |
| 26 | Indiana | ~100K | 0.96× | |
| 27 | Missouri | ~90K | 0.96× | |
| 28 | Arkansas | ~50K | 0.95× | |
| 29 | Wisconsin | ~80K | 0.94× | |
| 30 | Nevada | ~50K | 0.94× | |
| 31 | Virginia | ~100K | 0.92× | |
| 32 | Minnesota | ~80K | 0.92× | |
| 33 | Connecticut | ~50K | 0.92× | |
| 34 | Alabama | ~70K | 0.91× | |
| 35 | Kentucky | ~70K | 0.91× | |
| 36 | North Carolina | ~200K | 0.90× | |
| 37 | Arizona | ~100K | 0.89× | |
| 38 | Oregon | ~60K | 0.88× | |
| 39 | Maryland | ~90K | 0.87× | |
| 40 | Colorado | ~80K | 0.87× | |
| 41 | Florida | ~300K | 0.86× | |
| 42 | Michigan | ~100K | 0.86× | |
| 43 | Tennessee | ~100K | 0.85× | |
| 44 | Illinois | ~200K | 0.84× | |
| 45 | Massachusetts | ~100K | 0.84× | |
| 46 | Pennsylvania | ~200K | 0.83× | |
| 47 | California | ~500K | 0.82× | |
| 48 | Ohio | ~100K | 0.82× | |
| 49 | New York | ~300K | 0.81× | |
| 50 | New Jersey | ~100K | 0.78× |
The strongest cross-interests of the Culture of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berlin Wall | Travel & Leisure | 7.40× | ||
| 02 | Cider | Food & Beverages | 6.99× | ||
| 03 | Twilight (series) | Movies & TV | 6.40× | ||
| 04 | Gordon Ramsey | Food & Beverages | 6.39× | ||
| 05 | Mineral water | Food & Beverages | 6.05× | ||
| 06 | Beer festival | Food & Beverages | 5.30× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 4.52× | ||
| 08 | Shellfish | Food & Beverages | 4.29× | ||
| 09 | Cappuccino | Food & Beverages | 4.07× | ||
| 10 | Pub | Food & Beverages | 3.71× | ||
| 11 | Web server | Technology & Electronics | 3.65× | ||
| 12 | Microwave oven | Home & Garden | 3.07× | ||
| 13 | Rail transport | Travel & Leisure | 2.82× | ||
| 14 | Master of Business Administration | Business & Career | 2.79× | ||
| 15 | Pastry | Food & Beverages | 2.52× | ||
| 16 | Britney Spears | Music & Radio | 2.39× | ||
| 17 | Real property | Home & Garden | 2.11× | ||
| 18 | United Parcel Service | Business & Career | 2.03× | ||
| 19 | Trader Joe's | Shopping | 1.67× | ||
| 20 | Planet Fitness | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.51× | |
| Patriotism | CONSERVATISM | 2.44× | |
| Urban Lifestyle | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Pet Ownership | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× |
Culture of the United Kingdom has an estimated audience of 5,848,531 people in United States, concentrated in Texas and California.
56.8% of Culture of the United Kingdom fans are female, 43.2% are male, with an average age of 41.9 years.
Culture of the United Kingdom fans show strongest brand affinity for Cider (6.99×), Mineral water (6.05×), and Non-alcoholic beverage (4.52×) over the country average.
Culture of the United Kingdom fans in United States are most concentrated in Texas (reach ~700K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Culture of the United Kingdom itself, the audience over-indexes on Mineral water (6.05×), Non-alcoholic beverage (4.52×), Twilight (series) (6.4×), and Pub (3.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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