Rascasse Audience Intelligence

Culture of the United Kingdom Audience in United States

A data profile of the people who buy, follow and care about Culture of the United Kingdom in United States — modelled from more than twelve digital signal sources. Culture of the United Kingdom has an estimated audience of 5,848,531 people in United States.

The average Culture of the United Kingdom fan in United States is 41.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cider, Mineral water, Non-alcoholic beverage, with strongest over-indexing on Cider (6.99× the country average).

Demographically, the Culture of the United Kingdom audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culture of the United Kingdom fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Cider.

Category: Politics & Society · Type: Topic · Subtype: Culture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture of the United Kingdom profile in United States.

Audience size
5.8M
in United States
Gender
56.8%
43.2% male
Age
41.9
average years
Country rank
#5829
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Culture of the United Kingdom fans

56.8% are female, 43.2% are male, average age 41.9.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Culture of the United Kingdom audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.9
Estimated audience size5,848,531
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Culture of the United Kingdom audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Culture of the United Kingdom audience comes from United States.

Worldwide audience distribution share by country for Culture of the United Kingdom
CountryShare
United States33.4%
United Kingdom24.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture of the United Kingdom audience in United States is strongest.

Fig. 05

Top regions by affinity

Culture of the United Kingdom fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.41×
02Alaska~20K1.22×
03North Dakota~10K1.20×
04Vermont~10K1.16×
05South Dakota~20K1.13×
06South Carolina~100K1.12×
07Georgia~200K1.07×
08Montana~20K1.06×
09Hawaii~30K1.04×
10Delaware~20K1.04×
11Mississippi~50K1.03×
12Nebraska~30K1.03×
13West Virginia~30K1.03×
14Kansas~50K1.02×
15Rhode Island~20K1.02×
16Oklahoma~70K1.01×
17Idaho~30K1.01×
18New Hampshire~20K1.01×
19Washington~100K1.00×
20Utah~50K1.00×
21Maine~20K1.00×
22Louisiana~70K0.99×
23New Mexico~30K0.99×
24Iowa~50K0.98×
25Washington, District of Columbia~20K0.97×
26Indiana~100K0.96×
27Missouri~90K0.96×
28Arkansas~50K0.95×
29Wisconsin~80K0.94×
30Nevada~50K0.94×
31Virginia~100K0.92×
32Minnesota~80K0.92×
33Connecticut~50K0.92×
34Alabama~70K0.91×
35Kentucky~70K0.91×
36North Carolina~200K0.90×
37Arizona~100K0.89×
38Oregon~60K0.88×
39Maryland~90K0.87×
40Colorado~80K0.87×
41Florida~300K0.86×
42Michigan~100K0.86×
43Tennessee~100K0.85×
44Illinois~200K0.84×
45Massachusetts~100K0.84×
46Pennsylvania~200K0.83×
47California~500K0.82×
48Ohio~100K0.82×
49New York~300K0.81×
50New Jersey~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Culture of the United Kingdom, United States
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture of the United Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture of the United Kingdom audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure7.40×
02CiderFood & Beverages6.99×
03Twilight (series)Movies & TV6.40×
04Gordon RamseyFood & Beverages6.39×
05Mineral waterFood & Beverages6.05×
06Beer festivalFood & Beverages5.30×
07Non-alcoholic beverageFood & Beverages4.52×
08ShellfishFood & Beverages4.29×
09CappuccinoFood & Beverages4.07×
10PubFood & Beverages3.71×
11Web serverTechnology & Electronics3.65×
12Microwave ovenHome & Garden3.07×
13Rail transportTravel & Leisure2.82×
14Master of Business AdministrationBusiness & Career2.79×
15PastryFood & Beverages2.52×
16Britney SpearsMusic & Radio2.39×
17Real propertyHome & Garden2.11×
18United Parcel ServiceBusiness & Career2.03×
19Trader Joe'sShopping1.67×
20Planet FitnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture of the United Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Culture of the United Kingdom audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.51×
PatriotismCONSERVATISM2.44×
Urban LifestyleOPEN1.71×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Culture of the United Kingdom audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.77×
Pet OwnershipJOY0.79×
Quality AwarenessPREMIUM0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Culture of the United Kingdom have in United States?

Culture of the United Kingdom has an estimated audience of 5,848,531 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Culture of the United Kingdom fans?

56.8% of Culture of the United Kingdom fans are female, 43.2% are male, with an average age of 41.9 years.

03

Which brands do Culture of the United Kingdom fans like most?

Culture of the United Kingdom fans show strongest brand affinity for Cider (6.99×), Mineral water (6.05×), and Non-alcoholic beverage (4.52×) over the country average.

04

Where do Culture of the United Kingdom fans live in United States?

Culture of the United Kingdom fans in United States are most concentrated in Texas (reach ~700K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Culture of the United Kingdom fans also like?

Beyond Culture of the United Kingdom itself, the audience over-indexes on Mineral water (6.05×), Non-alcoholic beverage (4.52×), Twilight (series) (6.4×), and Pub (3.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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