Culture of the United Kingdom Audience in United States

Culture of the United Kingdom logo

Culture of the United Kingdom has an estimated audience of 5,848,531 people in United States. 56.8% are female, 43.2% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Alaska.

The average Culture of the United Kingdom fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.4× the country average). Demographically, the Culture of the United Kingdom audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of the United Kingdom fans

Demographic split for Culture of the United Kingdom audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.9
Estimated audience size5,848,531

Audience persona

The typical Culture of the United Kingdom fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Culture of the United Kingdom in United States
RegionReachAffinity
Texas533,9561.06×
California509,9280.79×
Florida391,7740.99×
New York294,2950.9×
Georgia183,7691.02×
North Carolina138,4210.79×
Illinois134,0930.69×
Pennsylvania118,8020.6×
Washington110,5850.94×
Arizona105,1680.88×
Virginia102,4790.72×
Ohio101,8040.57×
Massachusetts94,7130.82×
Michigan92,9000.61×
Tennessee89,9650.77×
South Carolina89,3221.02×
Indiana87,0290.81×
New Jersey84,4450.57×
Maryland80,8010.8×
Colorado66,8890.73×
Missouri64,3220.68×
Mississippi54,0481.12×
Alabama52,1870.64×
Oklahoma52,1740.8×
Minnesota48,7860.58×
Kentucky48,7800.67×
Wisconsin46,2020.53×
Connecticut45,9310.78×
Nevada45,6120.81×
Oregon43,0720.64×
Utah42,8150.82×
Louisiana42,7160.57×
Iowa34,7780.72×
Arkansas34,6780.72×
Kansas34,3440.75×
West Virginia32,2251.18×
Alaska29,6842.37×
Hawaii28,4271.13×
Nebraska28,0000.95×
New Mexico27,8540.95×
Idaho27,4690.94×
North Dakota26,9412.24×
New Hampshire26,5521.15×
Montana25,8771.59×
South Dakota25,5421.89×
Wyoming24,0632.78×
Rhode Island23,6671.27×
Maine23,6531.13×
Vermont23,2782.27×
Delaware21,1941.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of the United Kingdom audience
BrandAffinityCategory
Goop13.4×Internet & Social Media
Governor of Michigan14.92×Politics & Society
Wok11.89×Food & Beverages
headspace15.46×Health
Alaska2.78×Travel & Leisure
Google Home9.85×Technology & Electronics
Grace Slick12.97×Music & Radio
Dog breed1.72×Pets & Animals
Grinch5.74×Movies & TV
Vocal harmony5.99×Music & Radio
Cherish (group)14.24×Music & Radio
Hibachi9.89×Food & Beverages
Minnesota2.17×Travel & Leisure
Kikar HaShabbat19.69×News
Pillow2.34×Home & Garden
3D printing2.62×Technology & Electronics
Israel2.13×Travel & Leisure
Fairy godmother7.31×Literature
No Escape (1994 film)10.88×Movies & TV
Guitarist (magazine)10.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of the United Kingdom audience
TraitClusterScore
Community OrientationOPEN2.67
PatriotismCONSERVATISM1.93
Convenience OrientationPREMIUM1.85
Urban LifestyleOPEN1.78
TravellingTHRILL1.78
TraditionCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Culture of the United Kingdom
CountryShare
United States33.4%
United Kingdom24.0%
Italy6.1%

See Culture of the United Kingdom audiences in other countries

More Culture audiences in United States

Frequently asked questions

How many fans does Culture of the United Kingdom have in United States?

Culture of the United Kingdom has an estimated audience of 5,848,531 people in United States, concentrated in Texas and California.

What is the gender split and age of Culture of the United Kingdom fans?

56.8% of Culture of the United Kingdom fans are female, 43.2% are male, with an average age of 41.9 years.

Which brands do Culture of the United Kingdom fans like most?

Culture of the United Kingdom fans show strongest brand affinity for Goop (13.4×), Governor of Michigan (14.92×), and Wok (11.89×) over the country average.

Where do Culture of the United Kingdom fans live in United States?

Culture of the United Kingdom fans in United States are most concentrated in Texas (reach 533,956), California (reach 509,928), and Florida (reach 391,774). These three regions account for the largest share of the active audience.

What other brands do Culture of the United Kingdom fans also like?

Beyond Culture of the United Kingdom itself, the audience over-indexes on Governor of Michigan (14.92×), Wok (11.89×), headspace (15.46×), and Alaska (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.