Rascasse Audience Intelligence

Beer festival Audience in United States

A data profile of the people who buy, follow and care about Beer festival in United States — modelled from more than twelve digital signal sources. Beer festival has an estimated audience of 6,247,982 people in United States.

#3277among Topic in United States#395in Food & Beverages

The average Beer festival fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Homebrewing, Microbrewery, Mainfest, with strongest over-indexing on Homebrewing (16.33× the country average).

Demographically, the Beer festival audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beer festival fan in United States is balanced, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer festival profile in United States.

Audience size
6.2M
in United States
Gender
51.2%♀
48.8% male
Age
39.5
average years
Country rank
#5544
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer festival fans

51.2% are female, 48.8% are male, average age 39.5.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Beer festival audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.5
Estimated audience size6,247,982
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Beer festival audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3922%
40-4921%
50+19%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Beer festival audience comes from United States.

Worldwide audience distribution share by country for Beer festival
CountryShare
Japan19.4%
United States16.9%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Beer festival fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.85×
02New Mexico~50K1.60×
03Utah~90K1.56×
04Colorado~100K1.45×
05California~900K1.31×
06Idaho~40K1.25×
07Vermont~10K1.23×
08Wisconsin~100K1.22×
09Pennsylvania~200K1.18×
10Michigan~200K1.18×
11Arizona~200K1.18×
12Nevada~70K1.11×
13Washington, District of Columbia~20K1.09×
14Alaska~10K1.09×
15Montana~20K1.05×
16South Dakota~10K1.04×
17Oregon~70K1.03×
18Ohio~200K1.02×
19New Hampshire~20K1.01×
20North Dakota~10K1.01×
21Iowa~50K1.00×
22Maryland~100K0.96×
23Rhode Island~20K0.96×
24Kansas~50K0.95×
25West Virginia~30K0.94×
26Illinois~200K0.93×
27New Jersey~100K0.93×
28Indiana~100K0.92×
29Missouri~90K0.92×
30Kentucky~70K0.92×
31Maine~20K0.91×
32Delaware~20K0.90×
33Washington~100K0.89×
34Minnesota~80K0.89×
35Nebraska~30K0.89×
36Connecticut~60K0.88×
37North Carolina~200K0.84×
38Oklahoma~60K0.82×
39Tennessee~100K0.81×
40Louisiana~70K0.81×
41Arkansas~40K0.81×
42Virginia~100K0.80×
43Mississippi~40K0.78×
44South Carolina~70K0.77×
45Texas~400K0.76×
46Massachusetts~90K0.76×
47Alabama~70K0.75×
48Georgia~100K0.71×
49Florida~300K0.70×
50New York~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Beer festival, United States
0.67×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer festival audience
#·InterestCategoryAffinity×
01BeerAdvocateFood & Beverages27.10×
02MainfestTravel & Leisure17.73×
03HomebrewingFood & Beverages16.33×
04Pale aleFood & Beverages14.28×
05Beer styleFood & Beverages12.99×
06Craft BeerFood & Beverages12.17×
07Beer gardenFood & Beverages8.97×
08MicrobreweryFood & Beverages7.47×
09Draught beerFood & Beverages7.17×
10SharksMusic & Radio6.26×
11CaseyMusic & Radio3.72×
12BreweryFood & Beverages3.64×
13FestivalMusic & Radio3.21×
14BrewingFood & Beverages3.03×
15Eastern Time ZonePolitics & Society1.93×
16Rock musicMusic & Radio1.70×
17Comedy moviesMovies & TV1.68×
18BeerFood & Beverages1.68×
19FIFA World CupSports1.65×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer festival audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
TravellingTHRILL1.64×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer festival audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Price SensitivityPREMIUM0.96×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer festival have in United States?

Beer festival has an estimated audience of 6,247,982 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beer festival fans?

51.2% of Beer festival fans are female, 48.8% are male, with an average age of 39.5 years.

03

Which brands do Beer festival fans like most?

Beer festival fans show strongest brand affinity for Homebrewing (16.33×), Microbrewery (7.47×), and Mainfest (17.73×) over the country average.

04

Where do Beer festival fans live in United States?

Beer festival fans in United States are most concentrated in California (reach ~900K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Beer festival fans also like?

Beyond Beer festival itself, the audience over-indexes on Microbrewery (7.47×), Mainfest (17.73×), BeerAdvocate (27.1×), and Festival (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Beer festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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