Beer festival Audience in United States

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Beer festival has an estimated audience of 6,247,982 people in United States. 51.2% are female, 48.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Homebrewing, Microbrewery, Mainfest, BeerAdvocate, Festival.

The average Beer festival fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Homebrewing, Microbrewery, Mainfest, with strongest over-indexing on Homebrewing (16.33× the country average). Demographically, the Beer festival audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Beer festival fans

Demographic split for Beer festival audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.5
Estimated audience size6,247,982

Audience persona

The typical Beer festival fan in United States is balanced, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Homebrewing.

Top regions in United States

Top regions ranked by reach for Beer festival in United States
RegionReachAffinity
California939,5081.37×
Texas439,8640.82×
Florida293,5330.69×
Pennsylvania263,1571.25×
New York229,5470.66×
Ohio202,2141.05×
Illinois199,1920.96×
Michigan187,1831.15×
Arizona161,9131.27×
North Carolina154,6180.82×
New Jersey153,2790.96×
Colorado143,0001.45×
Georgia133,9920.7×
Virginia118,9600.78×
Wisconsin117,9711.26×
Washington112,5730.9×
Maryland106,2320.99×
Indiana105,0210.92×
Tennessee94,5420.75×
Missouri94,5050.94×
Utah93,3331.67×
Massachusetts91,5470.74×
Oregon79,6781.11×
Minnesota79,2310.89×
Nevada70,8571.17×
South Carolina65,5710.7×
Kentucky64,2610.82×
New Mexico63,8642.04×
Hawaii61,0002.27×
Alabama58,4030.67×
Louisiana55,6010.69×
Iowa53,9901.05×
Connecticut53,0370.85×
Oklahoma50,8410.73×
Kansas43,7470.89×
Idaho40,2381.28×
Arkansas35,6770.69×
West Virginia24,6290.85×
Nebraska24,0750.77×
New Hampshire23,4150.95×
Mississippi21,8010.42×
Washington, District of Columbia20,9551.12×
Montana17,7171.02×
Rhode Island17,3340.87×
Maine16,9470.76×
Alaska16,0701.2×
South Dakota13,8270.96×
Vermont13,7141.25×
Delaware13,1610.76×
North Dakota11,8790.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beer festival audience
BrandAffinityCategory
Homebrewing16.33×Food & Beverages
Microbrewery7.47×Food & Beverages
Mainfest17.73×Travel & Leisure
BeerAdvocate27.1×Food & Beverages
Festival3.21×Music & Radio
Casey3.72×Music & Radio
Brewery3.64×Food & Beverages
Sharks6.26×Music & Radio
Outdoor recreation1.52×Sports
Rock music1.7×Music & Radio
Beer style12.99×Food & Beverages
Comedy movies1.68×Movies & TV
Brewing3.03×Food & Beverages
Craft Beer12.17×Food & Beverages
Draught beer7.17×Food & Beverages
Beer garden8.97×Food & Beverages
Pale ale14.28×Food & Beverages
Eastern Time Zone1.93×Politics & Society
Beer1.68×Food & Beverages
Friends1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beer festival audience
TraitClusterScore
Community OrientationOPEN3.86
IndulgenceJOY1.76
Design AffinityPREMIUM1.7
SustainabilityBALANCE1.62
Sports ActivityPOWER1.6
Luxury OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Beer festival
CountryShare
Japan19.4%
United States16.9%
Italy9.4%

See Beer festival audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Beer festival have in United States?

Beer festival has an estimated audience of 6,247,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Beer festival fans?

51.2% of Beer festival fans are female, 48.8% are male, with an average age of 39.5 years.

Which brands do Beer festival fans like most?

Beer festival fans show strongest brand affinity for Homebrewing (16.33×), Microbrewery (7.47×), and Mainfest (17.73×) over the country average.

Where do Beer festival fans live in United States?

Beer festival fans in United States are most concentrated in California (reach 939,508), Texas (reach 439,864), and Florida (reach 293,533). These three regions account for the largest share of the active audience.

What other brands do Beer festival fans also like?

Beyond Beer festival itself, the audience over-indexes on Microbrewery (7.47×), Mainfest (17.73×), BeerAdvocate (27.1×), and Festival (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.