Craft Beer Audience in United States

Craft Beer logo

Craft Beer has an estimated audience of 1,914,433 people in United States. 38.7% are female, 61.3% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Animal Liberation Orchestra, Alcoholic beverages, Brewing, Microbrewery, Caitlin Clark.

The average Craft Beer fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Animal Liberation Orchestra, Alcoholic beverages, Brewing, with strongest over-indexing on Animal Liberation Orchestra (4.57× the country average). Demographically, the Craft Beer audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Craft Beer fans

Demographic split for Craft Beer audience in United States
MetricValue
Female38.7%
Male61.3%
Average age31.3
Estimated audience size1,914,433

Audience persona

The typical Craft Beer fan in United States is more male, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Animal Liberation Orchestra.

Top regions in United States

Top regions ranked by reach for Craft Beer in United States
RegionReachAffinity
California270,5431.29×
Texas238,3541.45×
New York171,4311.6×
Florida135,7471.05×
Pennsylvania76,7621.19×
Illinois73,0271.15×
North Carolina69,2951.2×
Ohio55,6730.94×
New Jersey53,0431.09×
Michigan52,3181.05×
Virginia51,3341.1×
Washington46,1061.2×
Massachusetts45,9171.22×
Georgia44,7490.76×
Colorado38,0031.26×
Arizona37,7790.97×
Tennessee37,1010.97×
Wisconsin36,1991.26×
South Carolina31,3631.09×
Maryland30,7240.93×
Missouri28,5980.93×
Indiana28,0630.8×
Louisiana26,2071.06×
Minnesota25,6230.93×
Oregon23,1111.05×
Nevada20,6821.12×
Kentucky18,4560.77×
Connecticut17,6180.92×
Alabama16,8840.63×
Oklahoma14,9170.7×
Iowa13,7910.87×
Hawaii13,5461.65×
Washington, District of Columbia12,8482.23×
Arkansas11,8400.75×
Kansas11,4720.76×
Utah10,9960.64×
Mississippi8,7080.55×
New Hampshire8,5931.14×
Maine8,2121.2×
Nebraska7,5970.79×
New Mexico7,3950.77×
West Virginia7,0200.79×
Idaho6,6380.69×
Delaware6,2761.19×
Rhode Island4,6720.77×
Vermont4,3051.28×
Montana4,1400.78×
South Dakota3,2750.74×
Alaska2,5930.63×
North Dakota1,9190.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Craft Beer audience
BrandAffinityCategory
Animal Liberation Orchestra4.57×Music & Radio
Alcoholic beverages1.63×Food & Beverages
Brewing2.84×Food & Beverages
Microbrewery3.69×Food & Beverages
Caitlin Clark3.58×Sports
Casey2.36×Music & Radio
Beer1.64×Food & Beverages
Brewery2.53×Food & Beverages
Self care1.94×Health
Whole Foods Market1.63×Shopping
Google Drive1.51×Technology & Electronics
Local food1.77×Food & Beverages
Australia1.61×Travel & Leisure
Castle Rock Brewery8.83×Food & Beverages
Cocktail1.56×Food & Beverages
Black Mirrors4.61×Music & Radio
Outdoor enthusiast1.64×Sports
North Carolina1.57×Travel & Leisure
Kansas City Chiefs2.02×Sports
REI1.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Craft Beer audience
TraitClusterScore
Luxury OrientationPREMIUM3.79
Community OrientationOPEN3.1
Early Adopter MentalityPOWER3.05
LGBTQ+ IdentityOPEN2.05
Quality AwarenessPREMIUM1.95
Family OrientationCONSERVATISM1.93

Worldwide distribution

Worldwide audience distribution share by country for Craft Beer
CountryShare
United States35.2%
Japan12.1%
China5.6%

See Craft Beer audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Craft Beer have in United States?

Craft Beer has an estimated audience of 1,914,433 people in United States, concentrated in California and Texas.

What is the gender split and age of Craft Beer fans?

38.7% of Craft Beer fans are female, 61.3% are male, with an average age of 31.3 years.

Which brands do Craft Beer fans like most?

Craft Beer fans show strongest brand affinity for Animal Liberation Orchestra (4.57×), Alcoholic beverages (1.63×), and Brewing (2.84×) over the country average.

Where do Craft Beer fans live in United States?

Craft Beer fans in United States are most concentrated in California (reach 270,543), Texas (reach 238,354), and New York (reach 171,431). These three regions account for the largest share of the active audience.

What other brands do Craft Beer fans also like?

Beyond Craft Beer itself, the audience over-indexes on Alcoholic beverages (1.63×), Brewing (2.84×), Microbrewery (3.69×), and Caitlin Clark (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Craft Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.