Rascasse Audience Intelligence

Craft Beer Audience in United States

A data profile of the people who buy, follow and care about Craft Beer in United States — modelled from more than twelve digital signal sources. Craft Beer has an estimated audience of 1,914,433 people in United States.

#37among Alcohol in United States#6468among Topic in United States#894in Food & Beverages

The average Craft Beer fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Animal Liberation Orchestra, Alcoholic beverages, Brewing, with strongest over-indexing on Animal Liberation Orchestra (4.57× the country average).

Demographically, the Craft Beer audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Craft Beer fan in United States is more male, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Animal Liberation Orchestra.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Craft Beer profile in United States.

Audience size
1.9M
in United States
Gender
38.7%♀
61.3% male
Age
31.3
average years
Country rank
#14739
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Craft Beer fans

38.7% are female, 61.3% are male, average age 31.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Craft Beer audience in United States
MetricValue
Female38.7%
Male61.3%
Average age31.3
Estimated audience size1,914,433
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Craft Beer audience in United States
Age bracketShare%
16-1937%
20-2928%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Craft Beer audience comes from United States.

Worldwide audience distribution share by country for Craft Beer
CountryShare
United States35.1%
Japan12.3%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Craft Beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Craft Beer fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.04×
02Hawaii~10K1.60×
03Delaware~8K1.57×
04New York~200K1.49×
05New Hampshire~10K1.28×
06Pennsylvania~80K1.27×
07California~300K1.25×
08Vermont~4K1.24×
09Massachusetts~50K1.22×
10Texas~200K1.19×
11Colorado~40K1.19×
12Wisconsin~30K1.19×
13North Carolina~60K1.13×
14Oregon~20K1.13×
15Maine~8K1.13×
16Washington~40K1.11×
17Illinois~70K1.08×
18Nevada~20K1.08×
19South Carolina~30K1.05×
20New Jersey~50K1.04×
21Michigan~50K1.00×
22Virginia~50K1.00×
23Florida~100K0.99×
24Arizona~40K0.98×
25Connecticut~20K0.95×
26Louisiana~20K0.94×
27West Virginia~8K0.93×
28Tennessee~40K0.92×
29Ohio~50K0.91×
30Maryland~30K0.91×
31Minnesota~30K0.91×
32Iowa~10K0.90×
33Alaska~4K0.89×
34Missouri~30K0.87×
35Montana~5K0.87×
36Rhode Island~5K0.85×
37South Dakota~4K0.84×
38Indiana~30K0.82×
39Arkansas~10K0.82×
40Kansas~10K0.82×
41Nebraska~8K0.81×
42Kentucky~20K0.79×
43New Mexico~8K0.78×
44Idaho~7K0.78×
45Georgia~50K0.76×
46North Dakota~3K0.74×
47Alabama~20K0.72×
48Oklahoma~20K0.72×
49Utah~10K0.67×
50Mississippi~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Craft Beer, United States
0.66×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Craft Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Craft Beer audience
#·InterestCategoryAffinity×
01Castle Rock BreweryFood & Beverages8.83×
02Animal Liberation OrchestraMusic & Radio4.57×
03MicrobreweryFood & Beverages3.69×
04Caitlin ClarkSports3.58×
05BrewingFood & Beverages2.84×
06BreweryFood & Beverages2.53×
07Avatar (Swedish band)Music & Radio2.48×
08CaseyMusic & Radio2.36×
09Self careHealth1.94×
10Trader Joe'sShopping1.79×
11Local foodFood & Beverages1.77×
12Nancy MacePolitics & Society1.77×
13BeerFood & Beverages1.64×
14Outdoor enthusiastSports1.64×
15Alcoholic beveragesFood & Beverages1.63×
16Whole Foods MarketShopping1.63×
17AustraliaTravel & Leisure1.61×
18North CarolinaTravel & Leisure1.57×
19CocktailFood & Beverages1.56×
20Google DriveTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Craft Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Craft Beer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.55×
IndulgenceJOY1.44×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Craft Beer audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
Price SensitivityPREMIUM0.91×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Craft Beer have in United States?

Craft Beer has an estimated audience of 1,914,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Craft Beer fans?

38.7% of Craft Beer fans are female, 61.3% are male, with an average age of 31.3 years.

03

Which brands do Craft Beer fans like most?

Craft Beer fans show strongest brand affinity for Animal Liberation Orchestra (4.57×), Alcoholic beverages (1.63×), and Brewing (2.84×) over the country average.

04

Where do Craft Beer fans live in United States?

Craft Beer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Craft Beer fans also like?

Beyond Craft Beer itself, the audience over-indexes on Alcoholic beverages (1.63×), Brewing (2.84×), Microbrewery (3.69×), and Beer (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Craft Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Craft Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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