North Carolina Audience in United States

North Carolina logo

North Carolina has an estimated audience of 43,916,891 people in United States. 56.4% are female, 43.6% are male, average age 43.9. Top regions: North Carolina, California, Florida. Top brand affinities: MSN, Hobby Lobby, Staples (Canada), Nature, Happiness.

The average North Carolina fan in United States is 43.9 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Florida. Top brand affinities include MSN, Hobby Lobby, Staples (Canada), with strongest over-indexing on MSN (2.72× the country average). Demographically, the North Carolina audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of North Carolina fans

Demographic split for North Carolina audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.9
Estimated audience size43,916,891

Audience persona

The typical North Carolina fan in United States is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for North Carolina in United States
RegionReachAffinity
North Carolina6,499,0064.92×
California4,075,3720.84×
Florida3,833,6931.29×
Texas3,476,1250.92×
New York2,608,8461.06×
Georgia1,553,0131.15×
Pennsylvania1,435,2340.97×
Virginia1,417,3661.32×
Illinois1,363,2290.93×
Ohio1,250,9690.92×
New Jersey1,117,7981×
Michigan1,005,9750.88×
Tennessee951,6881.08×
South Carolina933,9351.41×
Massachusetts884,8401.02×
Maryland840,7751.11×
Washington795,7460.9×
Arizona785,8520.88×
Indiana738,7560.92×
Colorado646,5030.93×
Missouri615,2470.87×
Alabama593,3890.97×
Kentucky538,5130.98×
Louisiana536,5900.95×
Wisconsin532,5130.81×
Minnesota522,0210.83×
Connecticut448,3991.02×
Oregon419,7710.83×
Oklahoma405,0310.83×
Utah353,8490.9×
Nevada343,2010.81×
Mississippi340,3960.94×
Arkansas317,0110.88×
Iowa299,3860.83×
Kansas284,6390.82×
West Virginia189,3780.93×
Idaho176,1340.8×
Nebraska175,2510.8×
New Mexico166,1640.75×
New Hampshire157,7180.91×
Hawaii146,1020.77×
Maine145,7270.93×
Washington, District of Columbia144,2201.09×
Delaware115,5890.95×
Rhode Island114,4910.82×
Montana92,4700.76×
Alaska80,8770.86×
Vermont68,6280.89×
South Dakota65,7430.65×
North Dakota60,7210.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Carolina audience
BrandAffinityCategory
MSN2.72×News
Hobby Lobby2.19×Home & Garden
Staples (Canada)2.64×Business & Career
Nature1.51×Home & Garden
Happiness1.53×Health
Aldi1.85×Shopping
Great Clips2.73×Beauty & Wellness
Aubrey Plaza5.24×Movies & TV
Bars1.55×Travel & Leisure
Weather1.86×Home & Garden
Best Buy1.6×Shopping
southwest airlines2.21×Travel & Leisure
Jack Black4.69×Movies & TV
Josh Hutcherson5.54×Movies & TV
Napoleon Dynamite5.42×Movies & TV
Hairstyle1.62×Beauty & Wellness
Taco Bell1.57×Food & Beverages
Dentistry2.06×Business & Career
Tattoos1.53×Fashion & Accessoires
Livestock1.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Carolina audience
TraitClusterScore
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.17
PatriotismCONSERVATISM1.15
Community OrientationOPEN1.12
IndulgenceJOY1.11
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for North Carolina
CountryShare
United States81.5%
United Kingdom2.7%
Canada2.2%

See North Carolina audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does North Carolina have in United States?

North Carolina has an estimated audience of 43,916,891 people in United States, concentrated in North Carolina and California.

What is the gender split and age of North Carolina fans?

56.4% of North Carolina fans are female, 43.6% are male, with an average age of 43.9 years.

Which brands do North Carolina fans like most?

North Carolina fans show strongest brand affinity for MSN (2.72×), Hobby Lobby (2.19×), and Staples (Canada) (2.64×) over the country average.

Where do North Carolina fans live in United States?

North Carolina fans in United States are most concentrated in North Carolina (reach 6,499,006), California (reach 4,075,372), and Florida (reach 3,833,693). These three regions account for the largest share of the active audience.

What other brands do North Carolina fans also like?

Beyond North Carolina itself, the audience over-indexes on Hobby Lobby (2.19×), Staples (Canada) (2.64×), Nature (1.51×), and Happiness (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.