Rascasse Audience Intelligence

North Carolina Audience in United States

A data profile of the people who buy, follow and care about North Carolina in United States — modelled from more than twelve digital signal sources. North Carolina has an estimated audience of 43,916,891 people in United States.

#8among Region in United States#16among POI in United States#34in Travel & Leisure

The average North Carolina fan in United States is 43.9 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Florida.

Top brand affinities include Microwave oven, Hairstyle, Weather, with strongest over-indexing on Microwave oven (2.5× the country average).

Demographically, the North Carolina audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Carolina fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina profile in United States.

Audience size
43.9M
in United States
Gender
56.4%♀
43.6% male
Age
43.9
average years
Country rank
#500
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Carolina fans

56.4% are female, 43.6% are male, average age 43.9.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for North Carolina audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.9
Estimated audience size43,916,891
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the North Carolina audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

81.5%

of the worldwide North Carolina audience comes from United States.

Worldwide audience distribution share by country for North Carolina
CountryShare
United States81.5%
United Kingdom2.7%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

North Carolina fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~7.5M5.94×
02South Carolina~1M1.47×
03Virginia~1.5M1.35×
04Florida~3.5M1.17×
05Georgia~1.5M1.09×
06Maryland~800K1.09×
07Washington, District of Columbia~100K1.06×
08Tennessee~900K1.03×
09Connecticut~400K0.99×
10Delaware~100K0.99×
11West Virginia~200K0.98×
12New York~2.5M0.97×
13New Jersey~1M0.96×
14Massachusetts~800K0.95×
15Kentucky~500K0.95×
16Pennsylvania~1.5M0.94×
17Alabama~600K0.94×
18Mississippi~300K0.94×
19Alaska~90K0.94×
20Maine~100K0.93×
21New Hampshire~200K0.92×
22Vermont~70K0.92×
23Ohio~1M0.91×
24Indiana~700K0.90×
25Louisiana~500K0.90×
26Texas~3.5M0.88×
27Utah~300K0.88×
28Illinois~1.5M0.86×
29Colorado~600K0.86×
30Arkansas~300K0.86×
31Arizona~800K0.85×
32Michigan~1M0.84×
33Washington~700K0.84×
34Missouri~600K0.84×
35Kansas~300K0.83×
36Rhode Island~100K0.83×
37Oklahoma~400K0.82×
38Nebraska~200K0.82×
39Iowa~300K0.81×
40Minnesota~500K0.80×
41Nevada~300K0.80×
42Idaho~200K0.80×
43California~4M0.79×
44Wisconsin~500K0.79×
45Hawaii~100K0.78×
46Oregon~400K0.77×
47New Mexico~200K0.77×
48Montana~90K0.76×
49North Dakota~70K0.75×
50South Dakota~70K0.71×
Fig. 06

Affinity by region

Affinity by region — North Carolina, United States
0.71×1.00×5.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden2.50×
02NASCARSports2.03×
03MeteorologyHome & Garden1.98×
04United Parcel ServiceBusiness & Career1.88×
05Real propertyHome & Garden1.88×
06Made in USABusiness & Career1.84×
07InnovationBusiness & Career1.82×
08FedExBusiness & Career1.76×
09NASDAQBusiness & Career1.75×
10FundraisingBusiness & Career1.75×
11LodgingTravel & Leisure1.72×
12WeatherHome & Garden1.70×
13DentistryBusiness & Career1.65×
14HairstyleBeauty & Wellness1.58×
15UniversityBusiness & Career1.57×
16HollywoodTravel & Leisure1.54×
17Self careHealth1.54×
18Burger KingFood & Beverages1.52×
19ThanksgivingKids & Family1.52×
20Fox News ChannelMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Community OrientationOPEN1.42×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Carolina have in United States?

North Carolina has an estimated audience of 43,916,891 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of North Carolina fans?

56.4% of North Carolina fans are female, 43.6% are male, with an average age of 43.9 years.

03

Which brands do North Carolina fans like most?

North Carolina fans show strongest brand affinity for Microwave oven (2.5×), Hairstyle (1.58×), and Weather (1.7×) over the country average.

04

Where do North Carolina fans live in United States?

North Carolina fans in United States are most concentrated in North Carolina (reach ~7.5M), California (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina fans also like?

Beyond North Carolina itself, the audience over-indexes on Hairstyle (1.58×), Weather (1.7×), United Parcel Service (1.88×), and Burger King (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See North Carolina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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