Thanksgiving Audience in United States

Thanksgiving logo

Thanksgiving has an estimated audience of 37,064,764 people in United States. 64.5% are female, 35.5% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Religion, Jesus, God, Thought, Virtue.

The average Thanksgiving fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Religion, Jesus, God, with strongest over-indexing on Religion (1.63× the country average). Demographically, the Thanksgiving audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of Thanksgiving fans

Demographic split for Thanksgiving audience in United States
MetricValue
Female64.5%
Male35.5%
Average age39.6
Estimated audience size37,064,764

Audience persona

The typical Thanksgiving fan in United States is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Religion.

Top regions in United States

Top regions ranked by reach for Thanksgiving in United States
RegionReachAffinity
California4,478,9101.1×
Texas3,887,6441.22×
Florida2,646,7011.05×
New York2,281,5141.1×
Georgia1,355,5421.19×
Pennsylvania1,311,3131.05×
Illinois1,273,0431.03×
North Carolina1,149,3131.03×
Ohio1,133,6320.99×
Virginia1,034,9351.15×
New Jersey1,032,3291.1×
Michigan928,1470.96×
Arizona886,5471.17×
Tennessee827,8951.11×
Washington810,5121.09×
Massachusetts705,9990.97×
Maryland693,7941.09×
Indiana673,5510.99×
Missouri634,6961.06×
Alabama585,6361.13×
South Carolina550,7590.99×
Minnesota543,3991.02×
Colorado533,9270.91×
Louisiana515,6111.08×
Wisconsin503,9290.9×
Kentucky490,7891.06×
Oregon456,4671.07×
Oklahoma410,6471×
Connecticut389,4901.05×
Nevada380,7691.06×
Arkansas335,4961.1×
Utah319,1300.96×
Mississippi313,3511.03×
Kansas292,5751×
Iowa277,6130.91×
New Mexico204,3781.1×
Hawaii187,5791.18×
Nebraska172,3650.93×
West Virginia170,2080.99×
Idaho160,5050.86×
New Hampshire119,9330.82×
Washington, District of Columbia118,3251.06×
Maine112,8650.85×
Rhode Island96,1470.81×
Delaware84,1700.82×
Montana83,3460.81×
South Dakota68,0940.79×
Alaska66,2020.83×
North Dakota65,8040.86×
Vermont50,7030.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thanksgiving audience
BrandAffinityCategory
Religion1.63×Business & Career
Jesus1.88×Politics & Society
God1.65×Politics & Society
Thought1.74×Politics & Society
Virtue1.54×Politics & Society
Symptom1.58×Health
Perfection1.76×Business & Career
Sunday1.56×Home & Garden
President of the United States1.57×Politics & Society
Folklore1.67×Politics & Society
North Carolina1.52×Travel & Leisure
Cognition1.52×Health
Language1.53×Business & Career
Christian Church1.82×Politics & Society
Leadership1.51×Business & Career
Metaphysics1.67×Business & Career
American folk music1.59×Music & Radio
Offspring1.52×Home & Garden
Catholic Church1.75×Politics & Society
Community issues1.58×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thanksgiving audience
TraitClusterScore
TraditionCONSERVATISM1.81
Family OrientationCONSERVATISM1.51
MindfulnessBALANCE1.35
IndulgenceJOY1.34
PatriotismCONSERVATISM1.34
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Thanksgiving
CountryShare
United States87.0%
United Kingdom1.5%
Italy1.4%

See Thanksgiving audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Thanksgiving have in United States?

Thanksgiving has an estimated audience of 37,064,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Thanksgiving fans?

64.5% of Thanksgiving fans are female, 35.5% are male, with an average age of 39.6 years.

Which brands do Thanksgiving fans like most?

Thanksgiving fans show strongest brand affinity for Religion (1.63×), Jesus (1.88×), and God (1.65×) over the country average.

Where do Thanksgiving fans live in United States?

Thanksgiving fans in United States are most concentrated in California (reach 4,478,910), Texas (reach 3,887,644), and Florida (reach 2,646,701). These three regions account for the largest share of the active audience.

What other brands do Thanksgiving fans also like?

Beyond Thanksgiving itself, the audience over-indexes on Jesus (1.88×), God (1.65×), Thought (1.74×), and Virtue (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thanksgiving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.